Remember the board's discussion recently regarding our preference on how we like to consume our news..... via print or video? With an overwhelming majority voting for the former over the later. Additionally, if you remember the topic was brought up by Fox's choice to pivot from print to video.
Well, the results are in...
In the wake of the “new and improved” FoxSports.com, the reviews were universally negative.
And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million.
The entire strategy of “pivoting to video” isn’t so much about maintaining pageviews as it is making money. Higher ad rates for videos plus all of those writer salaries off the books means Fox may not be actually doing all that bad from a business perspective in spite of what seems to be terrible news about their disappearing audience.
That’s when Fox Sports has to ask if it’s all worth it, though. Is perhaps a few extra bucks in video ads worth all of the negative publicity and a rapid descent into complete and total obscurity in the online sports economy?