February 6th, 2011 at 11:18 PM ^

I'm a sucker for the funny ones, so it's between the Vader one and the doritos raising the guy from the dead one.

But yeah, Em and Chrysler killed it. Woo Detroit!


February 6th, 2011 at 11:21 PM ^

agree....Em killed it.  Not just that but the lead up to Em with the pictures and what the guy was saying....gave me chills.   "The ones by folks who have never been here....don't know what we're capable of...." Love it.  Reppin the D well


February 6th, 2011 at 11:33 PM ^

I find myself saying this almost every year.  Seems like they get progressively less interesting.

I liked Chrysler's Em one, Motorola Xoom, and the Doritos bringing grandpa back from the dead.  Can't remember many others right now.

Chevy must have spent a fucking fortune tonight though, they were everywhere.


February 7th, 2011 at 9:07 AM ^

It's not that superbowl commercials are getting worse per se, it's that advertising in general is getting a lot better. Companies used to spend SO much on just their superbowl ad, and not much on anything else, now EVERY commercial on TV is better than every commercial 10 years ago, so the superbowl ads don't seem as sweet since the bar has been raised all around.

I agree, most were "meh." I liked the VW, Chrysler, and Audi ones best myself. 

"Hit them with the Kenny G!"


February 7th, 2011 at 7:11 AM ^

One of my issues is that the ads are mostly dominated by 3 companies, it's just the same 3 companies (Doritos, Bud Light, Pepsi Max), and I think EDSBS pointed it out on twitter during the game.

The Bud light ones aren't that funny, I didn't see the Doritos one that riled up so much controversy, and the Pepsi Max ones were alright. But overall, the commercials were slightly amusing, nothing real special or outstanding.


February 6th, 2011 at 11:43 PM ^

Vader was awesome but 'Imported From Detroit' is the absolute best tagline I've seen.  Totally inpiring commercial.  Anyone who lives in Detroit or works in the auto industry has got to be pumped up after seeing that ad.  Hell I'm in neither of those categories and I was pumped.  I know everyone likes to say that whatever they just saw was the best but that truly might be the best commercial I've seen.


February 6th, 2011 at 11:54 PM ^

I currently live in midtown and I love Detroit, but I cringed throughout this commercial (even though it was a home run technically and extremely memorable, which is what an ad is supposed to be).

People who live here and hang out here know that there are a lot of good things about it that aren't publicized. What has always bothered me is why so many need to shout it out on a national level. Who cares? Just do your thing.

What's especially disingenuous is this sentiment is often cloaked in a "We don't care what you think of us!" attitude. Yeah, ya do. You shouldn't, but you do, which is why we see stuff like this ad. "This isn't New York City," said the voice-over guy. No, it's just a city that is really bothered that NYC doesn't think its cool for some reason.

There is nothing tough about an inferiority complex.



February 6th, 2011 at 11:59 PM ^

"We don't care what you think of us" is precisely the opposite of the attitude espoused by the commercial.  "You should think better of us, because we made this frickin' sweet car" is what they're trying to tell you.

And they did it in a way that isn't likely to turn off anyone who wasn't already sworn to buy Toyotas for life, and would definitely appeal to 99.9% of people in one particular city.


February 7th, 2011 at 1:00 AM ^

...and you'll see all the "wonderful" things the national media has to say about Detroit and the state of Michigan.

People outside the area have really forgotten that the city of Detroit and state of Michigan have done FAR more for America than America has done for them. You think the Allies win WW2 without the "Arsenal of Democracy"? Fat chance.

Nothing wrong with a little reminder now and then.


February 6th, 2011 at 11:59 PM ^


If you disagree, I'm gonna find you and punch a hole in your wall.

I don't care if it took a commercial to express it -- this entire state needs some god damn pride.  Have some pride in your home.  This is Michigan, for God's sake.


February 6th, 2011 at 11:58 PM ^

But for LAUGHS, I was really struck by the ending of the Pepsi Max commercial, where the wife threw the can at the husband and instead it struck the other woman in the head.

Also loved the takeoff on the classic coke commercial with House throwing his cane at a kid.