OT: Brann's Restaurant chain signs Calvin Johnson to 2 year exlusive promotional deal
The negotiations lasted several months, but the locally based Brann's restaurant chain announced Thursday it has reached an exclusive two-year agreement with NFL superstar wide receiver Calvin Johnson to promote its nine locations throughout the state of Michigan.
Johnson, an All-Pro wide receiver for the Detroit Lions last season, has signed a contract to become the official spokesperson of the Brann's Sizzling Steaks & Sports Grille chain with its four locations in the Grand Rapids area and restaurants in Holland, Portage, Muskegon and Detroit suburbs of Macomb Township and Northville.
I assume this cost quite a bit of money. It's surprising to see a chain the size of Brann's land an exlusive promotional deal with an athlete of Calvin Johnson's stature. I wonder what the deal was actually worth.
I also wonder what Bill "HUGE" Simonson thinks about this.
http://www.mlive.com/lions/index.ssf/2011/07/branns_restaurant_chain_signs.html
geez. they must be spending a few hundred thousand per restaurant
this might be my favorite OT post this month
Very interesting, I'm extremely curious to get the terms of the deal. No doubt that free meals for him and his family is included but he makes like a billion dollars a year so how much can they afford to pay him? Also, it's never a bad thing to be involved with a good company that does all of it's business in the team's home state, looks good for the fans.
I thought that said Carvin Johnson and I thought Oh Fuck, that's a violation.
at least we pay em well
That is ok I thought it said Brian's restaurant chain signs Carvin Johnson and I was like "Brian has a restaurant chain? And he is signing Michigan players? That is not OT"
Yep, me too.
There's a Brann's in Northville?!?! How did I not know this? Been in Muskegon, didn't know there was one where I grew up! They got one more customer when I go home to visit the parents just because this was posted on mgoblog. Their investment is already paying off.
Yup. 6 and Haggerty.
The Branns are the biggest pile of douche bags in the history of ever.
What did the branns do?
The deal is probably for somewhere in the neighborhood of $25-$50k per year. Unless you are a Tom Brady with national appeal these local deals are not worth as much as you'd expect.
Johnson needs an extra 25-50?
Let's hope the Lions give him more money so he stays.
so we go to Brann's over there. I think the one we go to is the original. I love that place, although Founder's is my #1 Grand Rapids eat/drinkery.
Startling for a Grand Rapids-based restaurant chain. I actually went to high school with the daughter of the founder of this chain in Grand Rapids. It's a decent restaurant chain, but I never would have predicted they'd sign a deal like this.