OT: Ale to the Victors

Submitted by Eric on April 24th, 2010 at 4:35 PM

Well the first batch of "Ale to the Victors" is in the fermenter. This recipe is a cream ale which includes actual flaked maize. My thoughts are to have a cream ale and a pale ale at the UConn game this year for people to sample and decide on a winner. I'm still looking for help on designing a label, if anyone is interested. Hope to see you all at the opener! Go Blue!!



April 24th, 2010 at 8:15 PM ^

The name of your brew is so powerful that a fussy label design will only detract. Think of the best brands -- Apple, IBM, Coke -- simple images and crisp design. Michigan football as a "brand" is similarly powerful and simple: the most successful football program in college history.

The color scheme cannot seriously be in doubt. On the reverse side of the label it would be interesting to generate unique facts, quotes, or statistics about Michigan's winning tradition for each label. In that way, each experience with "Ale to the Victors" will be as unique as the brew. Good luck, and save a few for me!