OT: Adidas commercial shows 2010 ND vs Michigan game

Submitted by Pull that Rope on March 24th, 2011 at 2:57 PM

Newish Adidas commercial featuring Justice's new song Civilization, it's tight but it could have been awesome.

Flip to 1:30 into the video and shortly you'll see a quick clip of what looks like Rudolph scoring on Michigan, but I'm pretty sure this play got called down at the 1.



I hate that Adidas implies that ND scored on this play and I hate that they feature ND and their ugly stadium. Come on, show the big house on a Maize Out or something spectacular, after all we still sell more merchandise than they do (ref).

My big question is why didn't they show the longest run in Notre Dame stadium history and the obvious highlight of the game: http://www.youtube.com/watch?v=r_xePqfTAi8




March 24th, 2011 at 3:03 PM ^

Yeah, this commercial pisses me off.  Why would they show Notre Dame scoring on us (another Adidas school)?  Makes no sense.  Hopefully we're up in their next commercial.

OMG Shirtless

March 24th, 2011 at 9:16 PM ^

It was actually Argentina v. Spain.  Spain is also an Adidas team. It's actually a weird commercial and a lot of fan bases could choose to be upset. Assuming that was the World Cup match, Spain actually won that match and the cup.  Messi actually plays for Barcelona, which is a Nike team.


March 24th, 2011 at 3:09 PM ^

If you're going to feature any college football player wearing Adidas, why would you choose anyone other than Denard?  He's super-fast and the biggest selling point of football shoes is to make someone faster, right?

Mr. Robot

March 24th, 2011 at 3:11 PM ^

We won the game anyway. Although, if they were looking for a single big play, I am a tad bit surprised they wouldn't pick Denard busting that run just before the half.


March 24th, 2011 at 3:30 PM ^

I assume they had to show Michigan and ND because they can't show footage of a non-adidas team and those are their two biggest contracts. It should have been Denard going 87 yards, but they had to pick one or the other. Hopefully the next one is us scoring on them. We did, you know, win that game.


March 24th, 2011 at 3:30 PM ^

Adidas is such a fail. Stop trying to copy Nike's 'Boom' campaign and just go back to Europe. For most of this commercial I couldn't even tell what was being advertised.

The FannMan

March 24th, 2011 at 6:00 PM ^

The NCAA called.  They, and their member instutions, control any mention of shoelaces being untied.  Or shoes, or laces, or actually wearing shoes with untied laces.  (Their lawyers are looking into thier ability to control loafers too.)  They are going to hit you with a cease and desist order and/or renact the scene from the end of Braveheart on you if ever do this again.  You can only make such statements if you go through a licensed entity so the NCAA can get a cut, err, protect the purety of amateur athletics.  They are here to protect Denard from people looking to make a buck, or mogopoints, on his untied shoes.  I mean really - how dare you! 



March 24th, 2011 at 3:49 PM ^

Not to be a dick, but our maizeouts suck. Only the student section really gets into it. The rest of the stadium just looks sad.

The FannMan

March 24th, 2011 at 6:37 PM ^

May I suggest a Maize hockey jersey as the perfect Maize Out attire.  A No. 16 jersey is, of course, a solid choice for the rest of the schedule.  The only exception is if we are undefeated with you wearing the #16.  Then under no circumstances, should you (or anyone else) alter their game day outfit. 


March 24th, 2011 at 4:01 PM ^

do we really need to discuss this?

i saw this commercial and thought "this represents the smallest bit of flim related to michigan, i wonder how long until someone posts about it?"


March 24th, 2011 at 5:19 PM ^

dog days of football, it's pretty much this and unsubstantiated rumors of off-the-field incidents and kool-aid drinking from insiders at camp (remember the board buzzing in spring 2008 that the offense was "unstoppable" by the defense in practices?) for the next 4 months.

Hopefully we'll be right about the Kool-Aid this year, though!



March 24th, 2011 at 4:51 PM ^

maybe you guys are all wrong. 

maybe adidas is just trying to show how all the people they are sponsoring are competitive. you dig deep into that nd um football play, well nd almost scored the td, putting a brilliant display of offense; however, michigan didn't give up till the end and they stopped them at the one yard line.


just my two cents


March 24th, 2011 at 8:49 PM ^

That commercial sucked... a bunch of Notre Dame and Argentina... ughhh... and we are their big school name and we get nothing?

At least they showed the All Blacks though just for like a second.


March 27th, 2011 at 12:09 PM ^

I remember being pretty upset when I saw this commercial as well.  I believe there is a different/shorter version, which is more played on television than this one, where the ND score is actually the last shot of the entire commercial.  I know as fans, most of us are upset about this.  But to be honest, I would be even more upset if I was DB or someone in the athletic department.  I understand that Addidas wants to show ND, and even them scoring, but there is no reason why they need to show them scoring against the company's biggest selling school in a game in which said school actually won--when the two schools are bitter rivals.  From what I understand, UM has not been very happy with the transition from Nike to Addidas thus far, and I wouldn't be surprised if this just adds to that unhappiness.  Chances are we will go with someone else after the contract runs up, and more than likely it will be Nike. 


Also, B.O.B. sucks--Wale all day.