New Dynamic Pricing Model for Football Tickets

Submitted by JeanClaudeVanD… on July 1st, 2013 at 3:32 PM

ESPN has an article about Michigan utlizing a new ticket pricing model this fall to reflect market prices, similar to a lot of professional markets.  Interesting since expected prices for the ND game are $195 and $175 for Ohio.  This affects single game tickets only.


Buy early.


Link to article



July 1st, 2013 at 3:34 PM ^

Michigan (or the Brandon administration) cares not about lower-income M fans or recent alums.

I can't believe I'm getting to the point where I am hoping there is noticable drops in tickets purchased/attendance so that Dave Brandon understands that Michigan is not immune to the drastic decrease in college football attendance that is happening across the country.


July 1st, 2013 at 4:19 PM ^

Which will be nice in maybe 5 years when I can even think about affording football tickets as a non-student.

But I don't know any of my friends that are even thinking about season tickets and I'm becoming less and less of a "recent" alum.

EDIT: And just to clarify, I don't want the stadium to not fill.  I want Brandon to recognize the very real possibility before it happens.  However, I expect that's what it will take before Brandon recognizes he's milking the cows dry.

Bando Calrissian

July 1st, 2013 at 4:16 PM ^

For a 2012 grad, how many student loan payments does $500 cover? How much rent? And you get nothing for that $500 other than the right to buy football tickets. The tickets themselves make this, what, about a grand's worth of investment?

My parents first bought their season tickets when they were ~23-year-old recent grads in the mid-70s. Looking at my financial situation as an alum of the mid-2000s, I don't know how I could have done the same thing. And that's a shame.


July 2nd, 2013 at 8:21 AM ^

I can understand that, but since your scenario now presumes the AD doesn't generate revenue (or nearly as much of it), are you hoping that Michigan remains competitive, or does this scenario also assume all of college football is going to follow suit and abandon their revenue?


July 2nd, 2013 at 9:32 AM ^

Not really.  You're assuming this is an all-or-nothing idea.

There's no reason the athletic department cannot allocate a specific, small portion of tickets (like, oh, i don't know, single game endzone tickets) to be sold to recent (~5 years) alums at regular list price.*  I cannot possibly imagine a reason they cannot do this.

You make your future donation base happy and keep them involved while possibly taking a hit on your dynamic price gouging model.

All the other tickets and their obscene PSD/license fees/whatever are still there to bring in the money while young alums stay involved and can still afford to buy tickets while paying off their $XXk in student loans.

Georgia does something similar but alots a portion of the student section for young alums to buy tickets at non-student list prices.

*Young alums will be more likely to buy endzone singletons than most because they might just sneak over to the student section anyway

Doctor Wolverine

July 1st, 2013 at 3:47 PM ^

Unless this is a new rule, you can bring in a water bottle. It just has to be sealed. (Actually it just has to be full and they will assume it's still sealed...if you really want to work the system). I hope I just made your day. They even have water filling stations and drinking fountains so you can refill your bottle if buying a new one for $4 gets your bp up a few mmHG.


July 1st, 2013 at 3:54 PM ^

  • Prohibited Items

    All bags (including purses)
    All bottles (including all types of water bottles)

    Containers of any kind (including coolers, thermoses, cups, cans, flasks)

    Aerosol and spray cans

    Umbrellas and seat backs

    Flags and flagpoles

    Alcoholic beverages

    Food of any kind

    Apparel or signage displaying profane or abusive language

    Video cameras and tripods


    Projectile toys (including footballs, Frisbees and beach balls)



July 1st, 2013 at 7:52 PM ^

Exactly. There is literally no reason to ban EMPTY water bottles, except as a money grab. They are no more dangerous than many other legal items.

I can see how sealed water bottles are a bit more of a smuggling risk, but even then, so is letting a bajillion people into a closed space.

If it was really about security, water bottles inside the stadium would be a buck or so, just like they are everywhere else.


July 1st, 2013 at 3:44 PM ^

for tickets beyond which sales will start declining. I've always thought that's a foolish notion, although I have no desire to see the stadium at less-than-capacity.

The amount of money that people have to fork out for season tickets is simply astounding, and the cost surpassed what I am willing to pay a number of years ago, especially when they went to the seat licenses crap. Fans like me are clearly not a concern for Brandon.

Maize and Blue…

July 1st, 2013 at 5:05 PM ^

they wouldn"t go below the set season ticket price which I believe is $65.  If you believe that tickets for the "big games" are not going to get sold I have an ocean front lot in Arizona I would like to sell you.

The thing that bothers me is that they could have given the chance for people to become 1st time season ticket holders and instead gave current season ticket holders the opportunity to buy more. Hopefully they track these extra tickets and if they end up on the secondary market someone has hell to pay.


July 1st, 2013 at 5:34 PM ^

Yup.  They've sold season tickets to first timers who have donated above the trigger amount.  That's why they proceeded to sell the leftovers to existing season ticket holders and then they are going to send the rest in ticket packs and singles (again, with priority to donors). 

His Dudeness

July 1st, 2013 at 3:48 PM ^

So are we saying we're sick of capitalism?

Invisible hand of economics got you down? Have an ice cold Coca Cola*!

*pricing may change due to game day temperature


July 1st, 2013 at 3:48 PM ^

I have 8 tickets in the Maize section for the family.

Season ticket price = $455 x 8 = $3,640

Annual PSD = $350 x 8 = $2,800

Total = $6,440

It's definitely becoming quite an expensive pasttime.