Michigan Athletics partnering with The Players' Tribune

Submitted by Leaders And Best on

Michigan Athletics is partnering up with Derek Jeter's  The Players' Tribune:

 

The Players' Tribune (TPT) announced today (Thursday, Oct. 8) the second of its all-access series, "Our Michigan," in partnership with the University of Michigan Athletic Department.

With major college sports entering a dynamic new era, TPT will journey through Michigan's historic 150th season of varsity athletics to offer an exclusive inside look at three storied Michigan teams -- football, softball and men's basketball. Through a combination of documentary videos, first-person narratives, photo diaries and alumni stories, "Our Michigan" will give a voice to these programs while providing unique focus on what life is like for student-athletes, coaches, staff and the surrounding community of a world-class university.

TPT's unprecedented access to game days, practice, academic experiences, life on the road and time on and off the playing field will provide fans with total immersion into the world of a Michigan student-athlete. The coverage will be multi-dimensional, using imagery and the voice of student-athletes throughout the program's iconic history to provide a 360-degree look at the Michigan experience.

"I first fell in love with the University of Michigan on my recruiting trip and then again while I was attending classes there. My heart has been there ever since," said Derek Jeter, founding publisher of The Players' Tribune, who signed with Michigan on a baseball scholarship before he was drafted by the New York Yankees. "Alongside other sports fans, I'm looking forward to getting to know these teams and these athletes. Go Blue."

 

http://www.mgoblue.com/genrel/100815aaa.html

kevnblue

October 8th, 2015 at 9:40 AM ^

This is a really smart move by TPT. I don't see their articles posted on twitter too often, unless they bring up some well trodden controversy. Having exclusive content that interests one of the largest, most passionate fan bases in the world ought to drive some traffic.

Real Tackles Wear 77

October 8th, 2015 at 9:53 AM ^

He did attend UM. Only for a semester, but that's technically all you need to be an alumnus.

 

“I first fell in love with the University of Michigan on my recruiting trip and then again while I was attending classes there. My heart has been there ever since,” Derek Jeter, founding publisher of The Players’ Tribune, said in a statement. “Alongside other sports fans, I’m looking forward to getting to know these teams and these athletes. Go Blue.”

Clarence Boddicker

October 8th, 2015 at 9:55 AM ^

This explains Jeter's visit. I wonder if this is also a byproduct of the Jumpman deal since Jeter is a Jumpman guy. Great stuff--excellent pub for the program. We should get a peek inside the Maize submarine as well. Viva Harbaugh! Long live Jim Hackett!

canzior

October 8th, 2015 at 10:46 AM ^

With Nike...then Jumpman, and Jeter who is a Michigan guy, as well as one of the original Jumpan athletes...and now Jeter's website.  Somewhere Dave Brandon is wondering why he didn't think of this....