No politics is a good rule to keep in mind here.
From a football perspective - Obama is likely very popular amongst most of the kids we recruit and building some ties to a President re-inforces what we are as an accademic institution.
From recruiting, I view this is a big score.
MOD EDIT - This one is starting to go in all sorts of directions that it shouldn't. It was a nice bit of news, not political in the least really by itself, but alas....the search for nice things begins again. - LSA