An interesting article on Harbaugh's genius in gaining national attention for the Michigan football program, and increasing the recruiting footprint.
A few quotes:
According to Repucom's Celebrity Davie-Brown Index (DBI), which measures and qualifies celebrity influence and relevance both locally and worldwide, Harbaugh is unmatched by his peers. The index, which features more than 7,000 celebrities, doesn't include every FBS coach, but Harbaugh's Celebrity DBI score of 54.24 ranks higher than Ohio State's Urban Meyer (45.31) and Alabama's Nick Saban (44.37).
Hoke also signed the nation's No. 6 recruiting class in 2013, but his approach was more regional. The 2013 class had 17 prospects from Ohio or Michigan, and only four from outside the Big Ten footprint, including top-rated recruit Derrick Green (Virginia). Hoke signed only two California recruits and three Florida recruits in four classes.