Athletic Department e-mail from this afternoon re: UM faculty/staff about football tickets:
U-M Faculty/Staff, A limited number of season tickets are available for the 2014 Michigan Football Season to U-M Faculty/Staff. As a U-M Faculty/Staff member, season tickets are offered at a 10% discount ($409/seat vs. the regular price of $455/seat). Each Faculty/Staff member is allowed a maximum of two (2) season tickets at this reduced rate, with any additional tickets being regular price. If you already hold Faculty/Staff season tickets, any new season tickets under this offer will be regular price. Additionally, the required donation typically associated with the opportunity to purchase Michigan Football season tickets is $500, but for a limited time, U-M Faculty/Staff can take advantage of a special offer of an entry donation of only $100. Keep in mind, the Preferred Seat Donation (PSD) associated with season tickets will be applicable for the renewal of these additional tickets for the 2015 season. For only $818 (plus a $15 service charge), U-M Faculty/Staff can be the proud owners of two (2) season tickets for the 2014 Michigan Football Season with the opportunity to renew season tickets as long as you like. You may also opt to have your season ticket cost deducted from your paycheck in three installments (July, August, September - entry donation not eligible for payroll deduction). Only U-M Faculty/Staff have been offered this combined ticket price discount and donation discount.
I don't remember receiving such an e-mail in recent years so I'm guessing the AD is really sweating about season ticket sales for 2014.