Steve Breaston…

August 13th, 2015 at 7:36 PM ^

The Jordan brand is ENORMOUS. There is an amazing documentary on it, how it became huge overnight and how exclusive it is. Imagine the upper tier of Nike's best; and no other football team in any league has it! Jordan may have been a basketball player but his brand transcends sports. Jeter in baseball, Roy Jones Jr in boxing, Kegan Bradley in golf and others wear it. To be a "Jordan Brand Guy" is to be excellent.

I LOVE THIS MOVE. So good for recruiting.



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wolverine1987

August 13th, 2015 at 8:48 PM ^

This is precisely what Brandon got wrong, he thought and said that high school athletes that we recruit, and the players on the team, were the most important audience for decisions he made. That is COMPLETELY WRONG. Everyone that ever played, everyone that ever attended, everyone that ever worked there, and everyone that is working there and going there now, are WAY more important to michigan and the michigan brand than current or prospective players. And it's not even close.

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wolverine1987

August 13th, 2015 at 9:33 PM ^

This is ONE team, out of 135 or whatever we are up to now. and Michigan belongs to everyone that ever went there, or ever worked there, not one group of players. Uniforms don't just reprsent the current team they represent all of us--if you don't understand that, it's not just another opinion--you are wrong. 

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Steve Breaston…

August 13th, 2015 at 10:06 PM ^

I'm not even defending my point; I'm defending the fact that you have a very self-serving view. Do you yell at kids who wear American flag tank tops because it's your grandfather's country? Yea, Michigan is a public institution and everyone can root for it and you aren't right that it's the most important thing. If Michigan didn't appeal to kids then you would have a degree from a University that used to exist. You're attitude is far too superior. You don't own the school or the right to claim it as yours.

I work on some very famous brands and collectively, no one cares about appealing to the loyal consumer. You're going to buy the product of you love it. It's about getting new folks interested in the brand. Dave Brandon didn't fuck up the idea, just the execution, response and management.



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wolverine1987

August 14th, 2015 at 9:19 AM ^

I work in branding marketing and advertising as a career as well, and have run some large brands (I agree with your Brandon statement) but my point is not that I or anyone is more important than the current players, my point is that the current players represent me, they represent you, they represent Michigan and everyone that has ever gone there. So I'm making the opposite point than you state--that we are all part iof Michigan, together, and that the players themselves, counter to the point the previous poster made, are NOT superior to anyone else. Yes, the players have an important voice, and yes, appealing to young players is important, but it is only one important thing. If the players voted to change the winged helmet would you be good with that? After all, gotta appeal to the kids right?

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rockediny

August 14th, 2015 at 10:01 AM ^

I've also interacted with kids of all ages, I was legally a kid not too long ago and I still have friends who are kids. I have siblings and cousins who are kids and I play basketball at a park that kids of all ages visit. There are still songs made about Jordan and not just his brand. I don't know where you live, but it must be under a rock if high school kids don't know who MJ is and I'm sure no one is recruiting out of that school. You're wrong on this one.

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Junior18

August 13th, 2015 at 7:39 PM ^

I know, this is a VERY small matter, but I hope we get Retro Jordan cleats, and not the more generic Jordan Brand cleats.

Retro Jordan cleats would be an excellent, albeit perhaps minor, selling point to recruits. 

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Ghost of Hoke

August 13th, 2015 at 7:40 PM ^

Relax old people, It's not going to be on the Jersey. It will be everywhere else though. I can't wait to get a polo with a Michigan helmet and Jordan on the sleeve!



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kurpit

August 13th, 2015 at 7:47 PM ^

Put on the normal home jerseys and simple whites (no piping) and win some damned games so I can blow the whole thing off and go back to not caring about extraneous nonsense like this.

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natesezgoblue

August 13th, 2015 at 7:50 PM ^

All of old people commence heart attacks!!

Honestly if this bothers you, it's most likely you have no idea what's going on. We'll let you know when the all white new balances go on sale.



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