The dollar value of Michigan football

Submitted by bhallpm on
Has anyone done a quantitative study of just how valuable the Michigan football team is to the university? I can't find it. - 100,000+ tickets per - Big House product placements - M gear sold - TV/radio/web revenues - alumni donations (those old alumni living in California would have lost a big connection with the university decades ago if not for watching the football team every year) - product endorsements - other?

CharlesInCharge

September 14th, 2009 at 6:17 PM ^

All of the money from Football goes to the Athletic Department, or at least almost all of it. You gotta understand the AD is financially and (practically) administratively free of the University, they have their own budget separate from the University. There are only three real rules of understanding between the University and the football program/athletic department: 1. The players go to class and get their degree 2. The team has to be able to win. 3. They have to follow the NCAA guidelines. Other than those three things the AD and the University administration really don't mingle. Our athletic department is extremely exceptional in this case, most schools don't have this, they're administration dictates a lot of the Athletic Department policy. Example MSU; they're President has to make a lot of decisions regarding the athletic department, ours hardly has to ask Mary Sue for anything. I will say this however, every once in a while there's a project, most recently the basketball practice facility, where the AD doesn't have space in the budget for it from revenue and donations. In that case, they'll ask the regents for money. Those cases, however are few and far between.

Plegerize

September 14th, 2009 at 6:26 PM ^

All I can say is that the athletic budget is worth enough that for the past couple of years they have actually given money to the university budget in excess of millions.

bhallpm

September 14th, 2009 at 8:09 PM ^

I like the Forbes money list but I still bet the university (not the AD) has some sort of mental figure on the 'true' value of a top-notch football program beyond the normal revenues. For example... You get your UM degree. Governor Granholm has declared you must leave the state to get work. You move to Atlanta or Phoenix or Chicago. After twenty years your ties to the university get frayed, to say the least. But far less so if you can see the university and its football team in all their glory several times every year, forever. That makes you happy. That makes you recall your time fondly. And makes you give. And trust me, the university will call you. I'm gonna say the $85 million from Forbes (2007) is in fact more like, oh, $325 million a year. And yes, I pulled that outta my ass. Still, makes you see how underpaid Rich Rod and staff probably are.