Facing a boycott of kickoff in protest of Dave Brandon's continued employment, Dave Brandon's Athletic Department puts out an official photo using a quote from Dennis Norfleet to try to stop the boycott. The caption on the Michigan Football Facebook page: "Fleet".
If you are like me in thinking that it is inappropriate for Dave Brandon to use student-athletes in orchestrated PR ploys intended to save his own job, you'll join me in thinking this is inappropriate, too. Boo, Dave. Boo.
Mrs. Jon06: "Is that official?"
Mrs. Jon06: "...He should be fired."
ETA: Mr. Yost down below tries to convince me that this is not a new social media strategy. I asked him to provide an example from the Michigan Football Facebook page of any student athlete quote used in a 2014 ad. I mentioned that coaches' quotes had been used. His responses: basketball players from Twitter (not what I asked for), coaches (not what I asked for), and then a Funchess quote that never appeared on the Facebook page (not what I asked for), which (last time I checked) he is pretending was posted there. If anybody knows where he got that Funchess Chobani image, that'd be great to know. [Image was from Twitter. Again irrelevant. Again obfuscation from Mr. Yost who wants you to forget what we were discussing.] In any case I am just writing this here to register that Brandon supporters appear to be engaged in an active misinformation campaign here. Be careful out there, folks.
ETA2: To be fair, I should add here that Mr. Yost seems to think I'm lying by having moved the goalposts on him. I disagree insofar as social media strategies are a lot more specific than he seems to think, but you can see what you think if you read through the stuff below. The Funchess image he keeps reposting is from Twitter, per the above, unlike the FB-sourced image embedded in this here OP. FWIW, I am now inclined to think MGrowOld is right in the "Why the Surge" thread when it comes to at least part of the increased pressure to attend, but I still strongly dislike the AD using SA quotes in official materials in any way that even has the appearance of being an attempt to move the needle on a boycott aimed at DB.