I have always hated having to conceive of my beloved Michigan as a brand; this way of seeing, for me, epitomizes a way of looking at the world that I find poisonous, especially when it comes to institutions and people. And the last thing that I cared to do was look at my school in such a reductive light.
But I dare say that almost anyone would concede that the Michigan "brand" has been deeply damaged by events of the last few weeks, and by the regular humiliations we have visited upon ourselves. It is indeed ironic, but also--for some of us--predictable that this has happened under the leadership of a guy who is famous for saying of the companies he acquired, “If it ain't broke, break it." If I didn't think he was an utterly vacuuos tool, I would totally despise Brandon.
My question is this: Do you think that the damage has been great enough that Harbaugh or Miles might simply not care to be associated with us? Or would removing Brandon and an enormous salary be enough?
My own take is that reviving Michigan looks like a bigger challenge with every passing week. That the best approach may be to canvass the country for some very smart up-and-coming coach, admit we are a reclamation project, and quietly--very quietly--go to work. But the demands of the brand just might not allow that to happen.