Axe Body Spray Trolls MSU basketball

Submitted by Mercury Hayes on March 20th, 2013 at 5:08 PM

Axe Body spray has a tremendous new promotion where they plan to send someone to space. As part of this campaign they are showing a commercial of their Axe Spaceman getting more attention than Bryce Drew after he hits the game winner to get Valparaiso a huge upset over (what team was it?) in the NCAA tournament in the late 90s.

Valpo is back in the tourney against MSU and Axe is supporting the Crusaders hard on Twitter with promoted Tweets and some funny responses to MSU basketball. has the commercial and latest tweets but the best are the responses to the official MSU basketball tweets. Axe keeps responding and trolling them in great fashion.




March 20th, 2013 at 5:36 PM ^

Well, with all due respect, it would have been nice if you embedded some tweets.  Maybe you don't know how, though. 

Anyway, here's some, and thanks for bringing my attention to it!



And here's the big time taunt:

Mercury Hayes

March 21st, 2013 at 11:27 AM ^

The $250k myth isn't a myth. It is the standard rate for one day of a promoted Tweet. It could be less during off peak hours, but not this week. Probably higher this week.


And apologies for not know how to embed.


March 21st, 2013 at 10:48 AM ^

It occurred to me, um, just how is Axe going to send someone into space?

Fortunately, the Internetz (invented by Al Gore) contain the answer.  There is some small-time space company called XCOR, building the "Lynx" Mark I and Mark II spacecraft.  It looks like a stubby little Cessna airplane with a duck-bill nose and swept-back wings, and four small rocket nozzels in its rear end.  It will take off from a runway, go almost verticle (75 degree climb) up to 130K ft., when the rockets will shut down.  It coasts up to 200K ft., floats a bit, and comes back down to land on a runway (unpowered descent).  Four minutes of microgravity, entire trip 30-35 minutes.  It will carry (1) pilot and (1) passenger, and that's it.  The ticket for this 30 minute ride? $95K.

No, it doesn't exist yet.  It's a year behind schedule, at least.  No prototype has flown. 

Soooo.... color me unimpressed, until this thing actually exists.