Axe Body spray has a tremendous new promotion where they plan to send someone to space. As part of this campaign they are showing a commercial of their Axe Spaceman getting more attention than Bryce Drew after he hits the game winner to get Valparaiso a huge upset over (what team was it?) in the NCAA tournament in the late 90s.
Valpo is back in the tourney against MSU and Axe is supporting the Crusaders hard on Twitter with promoted Tweets and some funny responses to MSU basketball.
Twitter.com/axe has the commercial and latest tweets but the best are the responses to the official MSU basketball tweets. Axe keeps responding and trolling them in great fashion.