I gave up my season tix when I moved to Chicago for my career in the 90's. Truth be told, it was one of the hardest decisions of my life. The very idea of Michigan Football not being a permanent fixture in my life. My not seeing the same smiling faces every week -- it felt foreign. Even disloyal. But my family came first so I let go of the tix.
Fast forward to today, I'm back in the Detroit area, and I'm frequently asked if I have season tickets -- and where do I sit? My answer is always the same. "I go when I like. I sit where i want." The StubHub mobile app has changed the game for me. Entirely.
With the mobile app, I can:
- Assess a wide swath of available tickets in the days leading up to the game and choose as I like based on my needs (i.e. How many? What seats? Etc.)
- Remove the commitment of purchasing whole seasons when I know quite well I won't be able to attend all the games
- Remove the scalper interaction and the threat of "invalid" tix
- And if you're slightly daring (I usually am), you can show up on game day morning and purchase last second tix at a fraction of the cost
The only hurdle to the StubHub strategy is the necessity to print the tickets. I'm told the Michigan Stadium attendants will soon be able to scan your smartphone, but for now -- there are several FedEx/Kinkos to choose from.
So other than getting to know the people around my season tickets, and having the (perceived) comfort that comes from already having tickets to each game, tell me what the advantage is to purchasing tickets ahead of time in the long-run? Am I the only one who has completely switched his thinking on this?