Don't see this topic on the board but if so please delete.
It happens in other sports, notably auto racing, soccer, etc., and frankly I'm surprised its taken this long for major U.S. sports teams to put corporate logos on jerseys. And now that the cat's out of the bag I'm sure this will become the norm very soon.
Personally I don't like it, and while I'm quite comfortable with the tenets of capitalism, I am also struggling with WHY I don't like it. I guess the purist in me just doesn't like the iconic uniforms like the Old English "D", the pinstripes, the winged wheel, etc. to be muddied up with "Yum Yum" logos. Also, the naive little boy inside me wants to believe that the teams we root for belong to the community and not IBM.
And while we must acknowledge that all team uniforms already have apparel logos on them, let us at least agree that we will NEVER see some corporate shill logo on the maize 'n blue.