Adidas and Louisville Agree to 10 yr $160m Deal

Submitted by skegemogpoint on August 25th, 2017 at 6:20 AM
Just goes to show that integrity and core values don't mean a thing. You'd be hard pressed to find a more flawed university and athletics dept than UofL (I'll spot you Baylor).



August 25th, 2017 at 6:32 AM ^

This apparel stuff has taught me the power of branding. I never knew I was so susceptible. I thought I'd invested in some nice timeless adidas Michigan gear, but I now look at it and shake my head. Closet is filling up with Nike/Jumpman and I'm addicted to the WD threads.


August 25th, 2017 at 8:26 AM ^

Not really addicted to WD threads. Find him a it weird.

I like the Nike stuff, fits me well, and I feel cool. Harder to feel cool as my 20s seem further away and kids take over my life in my 30s.

Chick Evans

August 25th, 2017 at 1:30 PM ^

Except they aren't at all. UA stock is in the tank, they're losing market share rapidly to both adidas and Nike, and their footwear offerings are lackluster to say the least. 

UA got lucky from a marketing standpoint riding the success of Steph, Speith, Brady, Cam & Bryce Harper in 2014/2015, but once that flash was gone, they came screaming back to earth. 

Like it or not, and I know most people here don't, adidas is killing it right now. 

Der Alte

August 25th, 2017 at 9:04 AM ^

recently signed up Georgia Tech for a similar, long-term deal. In the newspaper article an Adidas spokesperson was quoted as saying that their college marketing strategy was to collect about 15 Power -5 conference schools, conceding the remainder to Nike (and apparently a few to Under Armour and Russell). Clearly the swoosh is what many kids look for, and times being what they are, might in some cases even swing the recruiting deal. 

Perkis-Size Me

August 25th, 2017 at 12:53 PM ^

Still pretty interesting, and actually amazing in a sad way, that two of the biggest scumbags in collegiate athletics both coach at the same school at the same time. Their frickin names even sound almost exactly alike.

Pitino and Petrino. A match made in heaven. Or apparently hell, all things considered.