2015 adidas gear: no more highlighter Maize?

Submitted by Wolverine Devotee on March 27th, 2015 at 11:34 AM

So, the 2015 gear is starting to trickle out on MDen.

Kind of interesting that adidas is changing over to the Nike Maize color, it appears. But then you have other new gear that isn't original Maize.

As for most of the gear designs: oy. I hope it gets better this fall.

The Harbaugh shirt isn't up for sale on the site yet, but when it is, the credit card comes out. Also not up yet is that pair of shorts in this photo-



March 27th, 2015 at 12:12 PM ^

Manufacturing a nice pair of shorts with a simple design shouldn't be that fucking complicated.

I've boycotted Adidas gear since the first season UM signed with them because I bought 2 shirts and both of them had issues with the letters peeling off after just a few washes.

I also think Adidas just flat out makes the ugliest gear of any of the major companies.

I really hope they change companies when the contract expires.  I'm cool with either Nike or Under Armour.


March 28th, 2015 at 8:58 AM ^

It's not that I had anything against them. I've just never liked Adidas - period. I don't own a single piece of Adidas UM gear. Not a thing. I still wear a Nike UM hat that's seen far better days. I debated getting the UTL1 Jersey but passed. Same for the coaches shirt for that game but passed. We had a navy zip up a couple years back that was ok but I passed on that, too. I know a lot of people that own UM Adidas gear that have had at least one complaint about durability, too. It just looks & feels generic to me. Their shirts tend to run heavy on the fabric side, really heavy fabric but flimsy decals. I like a light feel to my shirts. I funny liked feeling the weight of my friggin t-shirt when it's 85 outside. Heavy, holding the heat in haha. Naw, I'll pass. Nike may use slave labor as well but it's not just the swoosh. Their gear just feels & looks better. Even the team jersey was better in the Nike 90s than any Adidas look. Sure, Nike makes jerseyz, too, but, it's up to the school. Go back to Nike, take the benefit it gives you in recruiting teenagers over more money when you already have tons, refuse any crazy ideas they may propose if the uniforms are stupid looking & be back in the club. We're rocking in the generic club that nobody really likes going to. We've been hanging in the club waiting for a pack of hot, wild women to come but it's just a bunch of boring dudes waiting on the same thing. Shoot, Notre Dame left the club! When Notre Dame is like "this is a boring ass club, let's bounce" it's time to go. Nike is Nike for a reason & they're not going anywhere. Heck, UA is over Adidas, IMO.


March 27th, 2015 at 4:15 PM ^

I've been waiting to comment this - outside of the white pullover this stuff is complete garbage that I wouldn't be caught dead in. I hate to say it, but MSU and PSU have 100x better merchandise than we do. Probably because of Nike, but i'm not convinced our apparel will reach their level right away even if we go back:



Simple, classy, vintage collegiate lettering, nothing new-age about it at all. Absolutely nothing about that hideous track jacket resembles the upscale, collegiate vibe of UM.

I've had an issue with Michigan's branding (not just the AD, but mostly) for a while. To me, the interior designs of our new athletic campus and the new-ish Ross campus scream cheap, corporate and Ikea-lite. Does every single element, down to the furniture, have to be maize and blue? Does everything have to be titled "Go blue" this, and "maize & blue" that? 

I understand Brandon's preferred marketing style, but understated is way more appealing. Michigan has an extroardinarily strong brand, but please don't throw in my face.


March 27th, 2015 at 11:57 PM ^

I really can't understand how universities/stadium designers (outside of MLB) haven't yet understood the value of unique, cozy designs with identity vs. larger generic environments. Beyond their elite play, there's a reason people love Duke's Cameron Indoor - I mean it just has awesome character to it - it has wood paneling for Pete's sake. I hate that Maryland totally displaced Cole Field House with the XFINITY center. I'm not suggesting every old arena continues in eternity like Fenway and Wrigley, but can't you build the replacements with an intimate, unique character? Flat screens and big leather couches don't make a great environment - they make an airport lounge.

If I was in charge of designing a stadium, I would opt for smaller with classic design elements over larger seating capacity - this way being at a game feels special. Less supply, more demand, higher ticket prices that could offset the capacity. I really dislike seeing empty seats.

Frankly, I have a very poor opinion of Crisler even after the renovations. Sure it's updated, but simply put it looks terrible on TV and has a poor atmosphere relative to many of the Big Ten arenas. Breslin, OSU's arena, both Assembly Halls, Carver Hawkeye, Williams, Kohl Center all look far superior to Crisler on TV and within.


March 27th, 2015 at 11:42 AM ^

WTF is that 4th one with the Wolverine in the pocket?

And who came Maize and Blue on that first pair of socks? If Michigan ever wears either of those for games, head will roll at adidas.

Blue and Joe

March 27th, 2015 at 11:43 AM ^

It seems that they use the bright shade for stuff targeted to the young whippersnappers, while they use the classic shade for the older folks. I have no issue with that as long as the color is consistent on jerseys. No more of this three shades between the helmet, numbers, and pants.

Mr. Yost

March 27th, 2015 at 12:00 PM ^

So if they took the 3 stripes off the sleeve and put and Adidas logo on the right chest or in the middle on the back below the collar...you wouldn't know what brand it is?

They literally show the ability to do this on the white jacket immediately following the one with the stripes down the sleeves.