To understand, one must consider the ecology of D-1 coaching. It's a small group of very public professionals. The wise do not ruffle feathers, even when presented with low-hanging fruit.

Plus, Hoke is a defensive-minded coach. Is it any surprise that he is so in matters of PR?

..."I'm not gonna say anything of substance because saying anything of substance is inherently counter-productive" category.

Yes, I understood what *not* meant.