Video Diary: UM Football Hype Video 2K11

Submitted by Hoke Saves Lives on July 21st, 2011 at 10:40 PM

While not technically a diary, in the sense most diaries on the site are anyway, I’m giving thought to starting a “video diary” of sorts, with fun mash-up projects and such, over the course of the season.  I’ll prepare the video and give explanations of what I was thinking when I put it together.  I’m not sure what I’m going to do or use, but I’m sure I’ll come up with something.  If you have any suggestions, or ideas, feel free to post them in the comments.  Now, without further ado … onto the entry:

After all the positive feedback from the “Ohio State Inception” Mashup, I felt that I needed to do something bigger for my next video.  This logically led to one conclusion – a hype video. 

Now, my opinion of what a hype video should be may differ slightly from others, particularly the “Better Son, Better Daughter” videos (which I LOVED, don’t get me wrong), but I think a hype video should be so incredibly grand and awe-inspiring that you have nothing but goosebumps at the end.  In that vein, I was watching a particularly grand and epic blockbuster the other day, and I heard a speech that has from the time I heard it, been a particular favorite of mine … and it all just clicked together. 

I won’t spoil it for you, and I’ll stop boring you with words and just say …

… here’s my submission for a Michigan Football Hype Video 2011.



For App Users:

Initially, just FYI - I wouldn’t expect this kind of quick turn-around from me between videos in the future.  I’ve been home-sick with the flu all week, and this was an outlet for my boredom.  All in-all, this took about 20+ hours to put together, though at least 6-7 of that was downloading videos.

Also, as I’m all for giving credit where credit is due, many thanks to Brian, shortsgoblue, and all those who’ve contributed to the original hype videos that came before this one.  They certainly served as the genesis for my own contribution and mine certainly wouldn’t have come about without them.  Additionally, kudos to everyone on YouTube who has so meticulously catalogued Michigan football highlights, specifically WolverinesHistorian and parkinggod, as well as all of those people who put together hype videos of their own, as clips were borrowed from a great many sources.  The nature of such a project as this is collaborative by default, given the limited material we all have to work with, so I do appreciate the efforts of others on their own videos. 

The speech, if you didn't know, is from "Armageddon" by none-other-than Mr. Michael Bay. It's the speech the president gives before the astronauts blast off to go fight the asteroid.  The clip can be seen here:

Now, a word about the music, as this is always the key subject matter for discussion aside from the actual video itself.  As I said above, I wanted grandeur and spectacle for my hype video, hence the “over-the-top” anthem I chose from 30 Seconds to Mars.  I love the grandiose-nature of their music (having used it for my “Movies in Action 2011” Mashup I posted a month or so ago), and I felt that it fit very well with the video I was trying to make.  Also, if you’ll go and read the lyrics ( I think you’ll find they fit this season better than you’d think. 

I tried to make a video equivalent to what I think this season represents – namely reclamation of things we’ve forgotten these past few years and an attempt to recapture an old identity.  This is why there are so many references to the past tied into the video itself.  I wasn’t a RichRod basher or anything like that, and I’m all for more creative offenses, but there’s something inexplicably comforting about a return to past glory and having someone in place who we all know respects that past as if it was his own blood.  That’s why this video had to be so epic, because I just can’t escape that feeling that something epic is just around the corner.

Until then … hopefully this video keeps a sense of “epic” alive over the summer months, a summer when recruiting has abnormally slowed to a crawl, and we’re all on the edge of our seats counting down the days until the season kicks off.  Hope everyone enjoyed the video.


EDIT:  Also, just FYI, a poster below made this point and I wanted to make sure I wasn't making myself "look to good" by taking credit for someone's work, but the "over laid" visual effects, like Denard's running highlights on a stadium wall, old fans in a new stadium, and the old players over the new block M, those were all from an ESPN special and an award winning student-produced film on Michigan football called "Michigan Stadium - A Timeless Tradition" respectively that were used in another 2011 hype video.  I didn't do those myself, unfortunately. 

Here's the link to the student short:




July 21st, 2011 at 11:33 PM ^

The graphics laid over other graphics and all, but I will say this is too long for a hype video, there were about 6 minutes left and I was pumped. Also, you WILL get sued by Michael bay.

Hoke Saves Lives

July 21st, 2011 at 11:41 PM ^

... I could take credit for those "over laid" visual effects, but those were all from an ESPN video that was covering Michigan's transition and history awhile back.  

I actually thought about making it into two videos, but it's just easier/nicer to watch them together IMO.  

Michael Bay did kill Megan Fox so ... your thought there does have great merit.

Thanks for the feedback.

Feat of Clay

July 22nd, 2011 at 1:37 PM ^

I thoroughly enjoyed the video!

But since you mention it yourself, those parts (with the ghostly overlays in an empty stadium) are very distinctive and I remembered seeing them in that other video.  Neat as they are, I would prefer to see them axed from yours because I had the uncomfortable feeling that I was looking at someone else's uncredited work just then.  Your work feels fresh and original, but when those parts were merged in, it felt (to me) like someone else's originality had center stage.  JMHO

Hoke Saves Lives

July 22nd, 2011 at 1:58 PM ^

... necessarily disagree and I considered that thoroughly before posting, but just so you know, the hype video that I downloaded those clips from borrowed them from somewhere else as well, so I didn't really feel I was "infringing" on his original work, as it wasn't really his original work to begin with, just recycled clips from other television programs.  I made sure to give proper thanks to all who had made their own hype videos, and I felt that was enough.  When you're putting something like this together, so much of it is borrowed and recycled anyway, you just have to figure out a way to spin it freshly. 

Thanks for the feedback though regardless, always appreciated. 


July 21st, 2011 at 11:35 PM ^

Could have been split into two videos.  But let me say thats the best collection of highlights in the second half and transitions of the old regime in the first part that I've ever seen.  You sir have a gift. And yes i left with goosebumps


July 21st, 2011 at 11:35 PM ^

Amazing stuff!  So proud to have such talented posters here.  I hope you feel better soon, but I kind of wish that you'd have the flu every week (if it resulted in this material)!

Big Blaze

July 22nd, 2011 at 12:03 AM ^

Loved every second of it. My favorite part is actually the phrase at the end: 


GO BLUE. Time to go to War. 


I hope that's the mentality of this team this year, with a bit' of swag mixed in.



M - Flightsci

July 24th, 2011 at 1:53 PM ^

I dislike most of the warfare comparisons.  Pro Combat unis, stupid.  Going to war?  We're at war (like 5 of em!).  Conventions like blitzing, QB sack, and 'down in the trenches' are part of the lexicon now but I think it'd be best to avoid more combat references.


Great job on the video.  Couple of awe-inspiring moments throughout.  Nice work!


July 22nd, 2011 at 12:11 AM ^

That gave me chills. I loved the parallelism between the speech and video. "Every adventurous reach into space" just as Woodson makes the most incredible interception ever. Was that intentional? If so, props.


July 22nd, 2011 at 1:47 AM ^

Seriously that was great. 2nd - at 1:45 when I saw the IN ROD WE TRUST sign I made in 2009 being held up by my friends and I in your video it made my day. Regardless of how it all turned out, that sign meant something. And it fit perfectly into that part of the video. Thanks! 

-ALSO- if you look at the video and pause it at that spot to look at the photo, you will see Brian in the back behind me on the right hand side... Didn't even notice it for about a year, even though i had seen the photo dozens of times! 

U Fer M

July 22nd, 2011 at 6:07 AM ^

I think that's the best treatment of the hype video that I've seen, given that the season hasn't started yet. Got me hyped, and ready to see more great submissions once we have some new bone crushing defensive highlights to add once the season begins. Go Blue!

ND Sux

July 22nd, 2011 at 7:10 AM ^

clips in there...holy fuck, his TD runs from last year still get me pumped.  Also love the still of Lloyd Carr standing in the tunnel, ready to lead the team out.  

Also, thanks for teaching me that "VD" stands for "Video Diary".   


July 22nd, 2011 at 10:11 AM ^

You had to put the time they touched the banner and Zoltan fell and almost was run over. HAHAHA. He did show skill and athleticism to get up and not become another goring victim of Pomplona.

Fantastic video!

Not enough superlatives exist.


July 22nd, 2011 at 1:07 PM ^

"Courage" as Brock reaches up to touch the banner - if anoyne did not get chills at that exact moment, i pity your soul. 

Very well done. Chill factor achieved. 



July 22nd, 2011 at 2:51 PM ^

You did an amazing job with the highlights and the theme was powerful. I don't know how to say this without sounding like an ungrateful ass, but the music was a big turn-off for me. I agree that the lyrics seemed very appropriate, I just hated the song.

Hoke Saves Lives

July 22nd, 2011 at 3:09 PM ^

... believe me I appreciate the honest feedback.  The music was the toughest part, and I certainly agonized over it the longest.  Ultimately though, the music is the most impossible thing of mashup/highlight videos to get right since you're catering to an impossibly large and unknown audience.  In the end, I went with grandoise noise-banging over substance/quality.  I just loved the "go to war" theme too much.

Hopefully next year aspires me to different musical heights for my video and your ears will be slightly less harmed. 

Thanks again for the feedback.