A Very Special MGoProfile with... Lloyd Brady

Submitted by Six Zero on December 8th, 2011 at 9:47 PM

Six Zero here, proud to announce the glorious return of…

This feature highlights some of the more famous personalities here at MGoBlog
and beyond.  Without pulling back the infamous veil of blog anonymity, we’ll get
to know some of your favorite posters better and possibly shed some light on
their definition of why it’s so darn Great, To Be, A Michigan Wolverine.

(Scroll down to the MGoProfile section of the User-Curated HOF).


And now, my friends, I give you…

Man.  Myth.  Legend.  Lloyd Brady.

I submit to you a young man, a seemingly random spectator who-- through no machinations of his own, mind you—found himself thrust into the spotlight of MGoBlog and beyond.  Doing a simple search on MGoBlog doesn’t quite do it justice; this guy registers prominently on the search engine of your choice. The phenomenon now known as “Lloyd Brady” has, for better or worse, become a part of the common lexicon of the site and the fan base as a whole, and for all we know may go down in history with the jingling of keys and the term ‘Little Brother’ as part of the fabric of traditions that is Michigan football.

This week I was able to get in touch with arguably the most famous fan of the Michigan Wolverines, and rest assured, this is indeed legitimate.  It’s my pleasure to bring you this MGoBlog exclusive interview with the one and only Lloyd Brady:


1.    So first and foremost, in your own words—who or what is ‘Lloyd Brady?’
Lloyd Brady started as someone’s description of my appearances, but has kind of evolved into something more than what I look like. It has become me, kind of, as in that’s how people recognize me and people that recognize me as Lloyd Brady probably don’t know my real name so it’s me as two people in a sense.

Like, in a Bruce Wayne/Batman kinda way?
It’s hard to explain. But, when people see me and my expressions, it’s usually how they feel as well, I think. For example, last year at the Penn State game I was on TV with kind of a depressed look as we were losing and it seemed likely we were going to lose. People posted pictures and comment “This is how I feel,” and other things like that. Then, at another game that we won, I was captured on television with a huge smile and people were posting, “if Lloyd Brady is happy, Michigan must be winning”. So Lloyd Brady is me, but is also a representation of Michigan, and a feeling or sensation. I think that there is some Lloyd Brady in every Michigan fan, but I have become the representative figure of them all I guess.

Yes.  You are the embodiment of Michigan Men everywhere.  Whatever Lloyd Brady is feeling during any given play, we’re probably experiencing the same thing.  And yet, none of uscan possibly imagine what it was like to be caught in the center of this phenomenon.  Can you describe what it’s like to, well, be ‘Lloyd Brady?’
It is interesting. I didn’t really like it at first because it seemed a little weird seeing my picture and people making comments, but have learned to accept it and enjoy it now. It makes me happy to make other people happy and if meeting me or seeing me enhances someone’s Michigan experience, I guess that is what I like most about it. There are threads that people post their stories about seeing me on TV and telling their wives and kids, and now they look for me as well. It is just crazy how much attention it has gotten. I have progressed to a point that if it makes people happy, then that’s probably a good thing.


2.    I’m sure we can all remember the day or at least week* when this whole thing broke.  How did you find out about it?
I found out for myself actually when I was looking through MGoBlog after the game and clicked on the original Lloyd Brady thread and it was “woah, that’s me!”

As someone who wrote a little piece called “WifeDay,” I know what it’s like to have something blow up around here and grow beyond your control.  At what point did you realize how big Lloyd Brady had truly become? Was there a point where you just threw in the towel and learned to live with it?
When did I realize?  The Photoshop thread.  I never denied it, it was just I think I took it the wrong way to start.  It started as poking fun which I didn’t enjoy too much, but now it is completely different and I think I accepted it when Brian threw out something about it on the main page that he showed his support for me and that it was a good thing, not a bad thing.

Yeah, I think an epic 386-response thread would be hard to ignore.  So you’re a reader of MGoBlog, then?  After all this, I don’t think anyone would blame you if you boycotted us for the rest of your life.  What are your thoughts on the site?
I have been a fan of MGoBlog before this started even. I love the breakdowns of Michigan sports and besides, the MGoBoard isn’t always just Michigan related threads; there’s others that keep me up to date on other sports related news as well.

I agree—even popular culture and news (like this summer’s northeastern earthquake, personally) has a way of breaking on MGoBlog for the loyal readers.  So now we know, people—when Lloyd Brady needs an update on the Red Wings score, you know where he turns.


3.    Does the ‘Lloyd Brady’ meme exist only as an online entity, or is it alive and well on campus also? And how has it affected you on a personal level in real life?
Lloyd Brady started online, but there are people behind all those computers and many of them attend the University of Michigan (a lot of them go here) or attend football games or some of the other sports. Yes, it is on campus, I take pictures with people at parties, bars, games. On a personal level I don’t think it has changed me much; I don’t go and exploit it and say, like, “I’m Lloyd Brady” and try and get free shots at the bar or anything. I’ve had it happen, and it’s fun to see someone on campus that recognizes me: it usually leads to a conversation of Michigan sports which I am always up for talking about. Last year, people were calling out to me or taking pictures at the Gator Bowl. It also comes up at the basketball games, hockey games, etc…

Last week while at work one of my co-workers told me he was in California for the Ohio game and said at the bar he saw me on TV and some other random person at the bar yells “Lloyd Brady!” which is crazy to think about I think.


4.    Yes.  You are a national ambassador for the fan base and arguably one of our biggest fans.  What is gameday like for the student section’s most popular face?
Gamedays. If you ask my roommates they may hate me, but I make sure they are up and ready to go. Usually for noon games I’m not allowed to wake them up until 7 am. And later games, 9 am. On gamedays, I naturally wake up around 6 or 7 ready to go. Shower, wake people up, then go and tailgate for a while. Tailgating at Michigan is extremely different than any other campus I’ve visited. I enjoy the campus atmosphere during gamedays a lot. After some tailgating, it’s time to go to the game, usually a little earlier than other students.

Especially for you.  I’m sure there’s pictures to pose for, autographs to sign, babies to kiss.  What’s your secret for getting so much screen time?
I’m not sure there really is a secret, I just go be myself and enjoy the games as much as possible cheering, celebrating, doing things simply. I don’t dress up, bring signs or do anything real extreme to get on TV. I guess it’s just location and it’s a lot easier to pick me out I guess because people are looking for me.

That’s true.  Let’s see a show of hands out there—as soon as ESPN cuts to the student section, who doesn’t start scanning the crowd to see if you can pick out our boy Lloyd?


5.  Let’s talk more specifically about the student section.  And, well, Denard.  You’ll be forever immortalized celebrating with him on the wall on national television after the UConn game last year.  Tell us about that moment.
It was the first game of the season. We had some hype going into the season and didn’t really know what to expect since it was about time for Rich Rod’s offense to finally take effect. Denard came out strong and Michigan won, and everyone was excited for the time being as how things were going. After the game, the players came running over and Denard jumped up into the crowd, and then the moment that was captured was me pulling him up into the crowd. And with the angle the photo catches me at, I do look like a mix between Tom Brady and Lloyd Christmas. I was the starting QB for our state championship high school team, and back then people were referencing the “Tom Brady” look-alike appearance… but the Lloyd Christmas was definitely something new.

A former athlete, and now you’re obviously a UM student.  One day you’ll graduate and be on the job hunt.  What would you do if the ‘Lloyd Brady’ thing came up in a job interview?
If it ever came up in a job interview-- I would actually think of showing someone in an interview maybe, give them something easy to remember me by. But, if someone else brought it up, I think I would be excited and shocked. It would give me a larger perspective to how big Lloyd Brady is known and also how many people read MGoBlog.


6.    And you will forever be a part of its lore. Can you explain why you are a Michigan fan?
I was born and raised to be a Michigan fan. I have been attending games since I was 2 years old. As a child I had a Michigan helmet and played one on one tackle football against my dad and somehow won every game on some dramatic play. My sister’s first words were “Bo Schembechler;” she used to pretend to be on the phone and when you would ask her who she was talking to she would respond, “Bo Schembechler.” I actually did some volunteer work with Bo during a cancer drive for former Wolverine Tom Slade. I’ve never thought of switching loyalties or ever considered being a Spartan. When applying for college, I received my MSU packet in the mail, my parents were excited for me (well, maybe not my dad because he bleeds maize and blue).  But when they handed it to me, but I didn’t even open it; instead I said “Great, I’ll go to Arizona if I don’t get into Michigan.”

Arizona?  I bet that’s much more ironic now than it was, say a month ago.  Finally, who is Lloyd Brady’s all-time favorite Wolverine?
Lamarr Woodley.  I’ve followed him for a long, long time and it was great to see him excel at Michigan and beyond. He was a great defensive linemen and super-exciting to watch since you knew he could always get to the quarterback on every play. That whole defensive line, though, with Woodley, Branch, Watson, and Jamison, was one of the greatest D-line groups in Michigan history. Also, I guess it would make total sense if I included Tom Brady on that list as well. There are so many people that I could list … and Bo would be right up there too.

Yes.  Lamarr is one of my favorites as well.  And right up there on the list of many others is a man known as Lloyd Brady.  Thanks so much for sitting down with us, and can we expect to see you in the Mercedes-Benz SuperDome on January 3, 2012?
Yes, I’ll definitely be going!



The original ‘appearance’ of Lloyd Brady, at least according to national television and Michigan football, is vs. UConn, September 4, 2010.  The famous DENARDING of Notre Dame takes place on Sept. 11, 2010, and LB once again makes appearances during that game as well, and I think that’s when the meme truly grows wings and prepares to take flight.  He then makes a famous local appearance during the remote Colin Cowherd show in Ann Arbor, and that's when heads really start to turn.  The first concrete evidence of it truly blowing up isn’t until September 22, when Shredder posts this thread  professing his nigh-offensive preference for the young fan, but at that point the name still has yet to drop.  For the first week and a half he is referred to simply as Tom Brady/Lloyd Christmas fan or TB/LC Lovechild. The next day there is a post by Yostlovesme concerning Cowherd’s B1G road trip in which LB is referred to simply as ‘Lloyd,’ with regards to whether or not Michele Beadle actually threw him a t-shirt during the Cowherd broadcast.  The next day (Sept. 24) Blazefire writes a charming Friday-morning lovefest for all things maize and blue in which LB is again revered in a post by Block M, yet he is still not officially named.

As for who is TRULY responsible for the name, it’s hard to say, but Brian himself has admitted that he feels he is responsible for coining the nomenclature, and there is archived materials to support this.  One thing is certain:  It officially goes supernova on September 30.  He is officially recognized by Unverified Voracity in a front-page post in which Brian starts off calling him “TomBrady/Lloyd Christmas fan, and even posts video in which he claims to see him (‘I’m saying there’s a chance at 2:02’).  Just after the video, Brian refers to him as LLOYD BRADY, and throughout the rest of the thread multiple posters embrace the name, starting chronologically with LoyalBlue15 at 10:03am, who ironically calls for yours truly to design a Lloyd Brady shirt. At 10:46 mdoc answers Brian’s seemingly innocent call to begin photoshopping LB into historical situations like the stunned Okie fan meme. Not long after at 10:50am, Aquaman2342, already using it as his avatar, posts a full-size image of the Lloyd Brady Time Magazine cover which sets off the feeding frenzy.  Mdoc drops another mash-up job at 11:04, thus inspiring megalomanick to start the now-legendary OT Lloyd Brady Photoshop thread at 12:30pm.

The rest, as they say, is history.



Lloyd Brady.  The meme really has taken on a sort of mythical presence, and it’s easy to forget that there’s an actual guy out there who wakes up and goes to classes and lives his life when he’s not in glorious High Definition in every one of our living rooms on Saturday.  As he himself said above, it’s almost like an alter-ego, except in a maize tee and blue base layer instead of a cape.

Let’s face it, Lloyd Brady is something of a celebrity within our fan base, and it’s been fun for all of us to be in on the joke, along for the ride.  But it hasn’t always been fun for him—at its birth, this whole spectacle was ridiculing and almost cruel in nature before gaining an air of respectability.  It’s a testament to this guy that he took it as well as he did, and even found a way to claim a sense of ownership over something that he originally had no control over.

With that being said, Underground Printing and MGoBlog are pleased to announce a new partnership with the man behind the face, and are proud to release the all-new Lloyd Brady Collection at the MGoStore.  These three new designs celebrate the phenomenon of Lloyd Brady and are now available for order:



Bigfoot.  Santa Claus.  The Loch Ness Monster.
Little green men from Mars.  And Lloyd Brady.  If you believe with all
your heart, then he must be real, kids.  THE TRUTH IS OUT THERE!



Because, you know, he is.  For all of us.




Designed as an homage to Carmen Sandiego, it’s everyone’s favorite
pastime between the whistles.  Searching for Lloyd Brady is more
than a gametime activity, it's a new Michigan tradition.


Lloyd Brady looks great in the student section and even better on your HDTV… but he’ll never have looked better being worn on your chest, or even under the Christmas tree for your favorite Michigan fan.  Order now before they’re gone!




December 8th, 2011 at 11:00 AM ^

That's how you profile someone.


And honestly - LB, as an alum, I gotta say, you're incredibly cool with this meme, and I'm glad you're the face of the student fan base.


December 8th, 2011 at 11:12 AM ^

I doubt I would have handled something this weird and public so well when I was an undergrad. He is well-deserving of being the TV-watcher's avatar in the student section. It's also great to see how much (at the risk of being cheesy) people have genuine, i.e., not ironic, affection for him. 


December 8th, 2011 at 11:14 AM ^

I almost forgot about breaking the earthquake. I was on skype with a guy in New York when he felt it, and checked twitter real quick to find people all over the east coast getting shaken, so I threw it up real quick so readers in those areas would know what's going on and act appropriately.

We were actually one of the first news outlets to break it over the whole country.

My name ... is Tim

December 8th, 2011 at 11:16 AM ^

I guess we've solved the riddle -

Step 1: Become MGoBlog and Student Section Legend

Step 2: ???

Step 3: Profit

Step 2 now officially is revealed as "Partner with UGP and MGoBlog for T-Shirt Deal"

Hardware Sushi

December 8th, 2011 at 11:22 AM ^

Great work, SixZero. Really miss your profiles. There are enough new faces around here that it would be awesome to see this series continue.

Lloyd - it's always been a meme of affection, not humiliation. I'm glad you were cool enough to have fun with it. Free shots at the bar probably don't hurt. I do want to know if it's ever helped get you laid...

Six Zero

December 8th, 2011 at 12:10 PM ^

Last year was a little nuts, but I'm going to try to do the profiles monthly across the offseason this year.  Glad to hear that there's still interest.

As for LB's personal life... we didn't even talk about not talking about  it.  Some things deserve to be kept personal, don't you think?


December 8th, 2011 at 12:02 PM ^

I didn't know about this. 

Can you picture Brian getting that call?


LB is a legend - in all good ways - To most of us who are not attending the school, he has been a representation of the student section - and he has repped it very well. 

So proud of you Lloyd - glad to see you've taken this the right way and embraced it - and it's paid off for you (literally i hope)

Keep reppin' hard!

Hey, do we know what year he is? Or did I miss that somewhere? Eventually he's going to graduate, unfortunately...


December 13th, 2011 at 12:02 AM ^

It wasn't actually deleted at the time, just unpublished. It still shows up when I'm logged in, but I don't know if that also applies to users that didn't post in it. Presumably the thread's not a big deal now since the meme's gone official, so here's the link: http://mgoblog.com/mgoboard/picture-perfect-denard-celebrates-uconn

I'm glad this has turned into a good thing. I know folks were just having some fun, but some of the responses were harsher than I expected. I still feel a little bad for not trying to reign things in (though I don't know how much difference it would have actually made).

Anyway, my offer for a beer still stands "Lloyd".

Feat of Clay

December 8th, 2011 at 11:31 AM ^

Not "allowed" to wake his housemates up before 7 am, that was awesome.  Treating gameday like a kid at Christmas?  My kind of fan.

Thank you for keeping him anonymous, even while giving us some coveted one-on-one screentime with the legend.  He is like the Secret Handshake of the MGoBlog crowd, and I hope his majesty and mystery are never compromised.

Also (sorry to Lloyd and his parents) I hope he never graduates.



December 8th, 2011 at 12:09 PM ^

The Man....the Myth....the Legend. Finally most everything is explained. I think Lloyd Brady is definitely the secret-handshake for anyone who reads MGoBlog, and it's going to be tough to replace him