Michigan Fan Satisfaction Index

Submitted by OneFootIn on September 10th, 2017 at 11:34 AM

Take the Fan Satisfaction Index Week 2 survey: https://goo.gl/forms/TM5nHn360mOTQ0E42

Not all victories are created equal. Coming off the high from beating Florida last week, beating Cincinnati 36-14 felt almost like a loss. The thrill of victory and agony of defeat are infinitely sensitive to a host of factors about Michigan, its opponent, and how the season is going.

This raises an interesting puzzle: How should we measure the satisfaction (or dissatisfaction) we feel after a game, or a season?

The most obvious metric is wins and losses. But as readers of this blog can probably all agree, all 9-win seasons are not created equal. A 9-win season with wins against MSU, ND, and OSU and a Big Ten Championship, for example, would feel a lot better than a 9-win season with losses to MSU and OSU and no championship. A season in which the team outperforms expectations certainly feels better than one in which the team underperforms. And a season that ends with a bowl victory rather than a loss is certainly more agreeable to think back on during the offseason. Clearly we need something that does a better job accounting for fact that some games matter more than others. In other words, we need to be able to more precisely measure the emotional impact of specific wins and losses.

One way to create a fan satisfaction index would be to make some assumptions about what kind of wins and losses feel particularly good or particularly bad, and then create some kind of point system. A win against a cupcake might be worth 5 points, while a win against a rival might be worth 50 points. A loss against a top-ranked foe might be worth -10 points, while a loss to an archrival at home might be worth -100 points.

This process might be a good way to go back and rank past seasons, but there is an even better way to measure satisfaction for the current season: just ask people!

Thus the Michigan Fan Satisfaction Index is born. The research methodology is straightforward: I will post a two question survey after every game asking fans how they felt about the game and how they are feeling about the season so far.

Then, each week I will post the results, discussing trends and trying to understand what’s driving the fan base. Assuming the project finds an audience, I expect the survey process to evolve some over time and feedback and suggestions are welcome. At the end of the season, for example, I will ask people to look back and tell me how they feel about each game – in order to see how feelings changed over time. And once the bowl game is over, I will field an end of season survey asking people to provide a final assessment of their satisfaction.

For now, thanks for reading and Go Blue!

Comments

charblue.

September 24th, 2017 at 12:58 PM ^

is excellence and reaching that level no matter what the circumstances and how we look.

No matter how things start, we always expect to win. No matter how they end, we want to be No. 1 when they're over. 

In winning, recruiting, performance and attendance. Sometimes we are tolerant about effort and expectation but only when we perceive them to be offset by conditions outside anyone's control

We will go through all phases of grief afrter a loss and then rationalize until our next victory. Fear of losing will always color expectation beyond optimistic passion because of letdown from this fear of outcome.

Most of these feelings are driven by historical precendence and excellence in achievement borne out of tradition and understanding of the game. Our fan base knows it backwards and forwards, yet fandom also shades our outlook and perception both positively and negatively when things don't go right.

We will get pissed off at our team and then defend it to our last breath when we feel it's being attacked by obdurate opinion without standing. These are the shifting sands that beset the reslationship between this program and its incredibly smart, loyal and worshipful fan base. I think it's probably like most others, only ours is better.