The University of Michigan Athletic Department and eSports Partners, Inc., a leader in sports merchandise solutions, announced today (Tuesday, June 30) a multi-year agreement to operate all merchandise operations as the official Athletic Department merchandise partner. The new M Go Blue Shop is now the official store of Michigan Athletics.
According to the article, M Go Blue Shop will be replacing MDEN at the Michigan Stadium. It also sounds from the release that M Go Blue Shop will be opening stores throughout Michigan.
One thing that I hope is that they open stores throughout Michigan, not just in the Southeast Michigan area.
However, it seems that Michigan will benefit greatly from this new alliance. Proceeds from purchases at M Go Blue Shop will directly benefit the University of Michigan Athletic Department scholarships and programs. Martin also stated, "Royalty revenues from these licensing endeavors help support our 25 sports teams, fund athletic department infrastructure, pay for long-term capital projects and contribute to U-M's academic programs."
I looked at the website and one thing that I noticed is that they don't have too many big sizes since I like my jerseys to be big so you can wear a sweat shirt underneath. But I thought I would let everyone know that there is a new store in town.