Unverified Voracity Catalogues Vitriol Comment Count

Brian

Kind of a big deal. As of 9 PM Wednesday, this was SI's college football front page:

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That is the lead story—a scathing roundtable from three of SI's main CFB writers—and six of the eleven top stories on the sidebar either about the Morris incident or tangential concerns (the OSU attendance thing).

Excerpts from that lead article:

STAPLES: Did Brandon throw Hoke under the bus, run him over, back up and run him over again? Or did he run him over three times? …

RICKMAN: Everyone in a position of power here is most concerned with protecting themselves, so they're passing blame around. "I didn't see it." "We didn't have enough evidence." Hoke's trying to keep his job. Brandon's trying to keep his job. At the crux of it, this is a person we're talking about. A kid who has his whole life ahead of him. And the best we can get out of an athletic department at one of the most prestigious football programs in the country is, "We should have done better." 

This is awful on all levels. …

SCHNELL: I’m not going to accuse a coach of knowingly putting a player in danger, but I will say this: People in charge do some desperate things when they think they’re close to losing their jobs. As for Brandon’s role, it’s his athletic department, and the buck stops with him. If he’s going to take responsibility, ultimately, then he needs to hold a press conference and allow questions, not email out a few paragraphs long after most people have gone to sleep. That’s a coward’s way out.

I was not kidding about "scathing."

Speaking of scathing. Stewart Mandel:

I was pretty surprised to wake up Monday morning and find that Brady Hoke hasn't been fired yet. The poor performances are bad enough, but the disregard (and flimsy excuses) for player safety should've been grounds for immediate dismissal. Is there any good reason for having him finish the season? The only thing I can think of is recruiting, but come on. Everyone in the nation knows he's gone after this year.

-- William Daniels, Mt. Morris, Michigan

Well then I can only imagine how surprised you were to wake up Tuesday morning and find out that Shane Morriswas diagnosed with a concussion on Sunday but no one thought to inform the head coach by the following day.

The Morris situation has provided a mind-numbing window into the level of dysfunction within the Michigan athletic department. Hoke’s days were already numbered due to the program’s on-field deterioration into a poster for offensive ineptitude. The only way Hoke’s team is going to a bowl game this year is if there aren’t enough eligible 6-6 teams. The Morris story only intensified the level of outrage surrounding Hoke.

Mandel goes on to say the stuff about 5-0 and we're defending the guy, and I mean… come on. If this happens to a successful coach it is a strike but not one that dooms a regime, and a sizeable majority of the anger in the Michigan fanbase right now is directed at the athletic director for the ham-handed mismanagement everyone is citing.

Additionally in scathing. They asked Don Canham's widow what she thought:

“I just think it’s gone way overboard with the crazy music and Beyonce and Eminem and that sort of thing,” Canham-Keeley said. “I guess he’s trying to cater to the students but it’s obviously not working. For me the pageantry of the football game is the band coming out on the field and the tradition of the drum major.”

“I’ve narrowed it down to fireworks, flyovers and empty seats,” she said.

“To me it’s become a circus, and that’s not what it should be. I’m born and raised in Ann Arbor. I grew up with Michigan football. That’s not—to me—Michigan football.”

She goes into the Beyonce/Eminem stuff and you're like "oh she's just old" and then she immediately cuts to how the students aren't buying it and you're like that's a fantastic point I forgot you were Don Friggin' Canham's wife.

Yet more in scathing. USA Today's Christine Brennan calls for firing everybody:

…at a Monday news conference, Hoke said Morris did not suffer a concussion. He also said that he and Brandon hadn't discussed it.

But, after midnight early Tuesday morning, Brandon released a statement in which he said that Morris had indeed suffered a "probable, mild concussion," whatever that is.

Brandon also said that he had met with "those who were directly involved" since Sunday, which clearly would include Hoke, who of course said he hadn't talked to Brandon about it.

So the two are either not telling the truth or simply incompetent. Or perhaps both.

Not in scathing. Denard Robinson spoke up for Brady Hoke's character, as did Jordan Kovacs and Elliot Mealer. Former kicker Jay Feely defended Brandon… by attacking the students as whiners.

For Students complaining about $295 season ticket prices, that's about 1/3 price of NFL tickets ... Even bad NFL teams w/ no tradition

They're not just complaining. They're not going. Yelling at them about that doesn't fix the problem. The customer is always right, right? You wanted customers. Now you've got 'em.

The oracle speaks. Detroit media jihadist Jeff Moss likes to get on Wojo for not having strong takes, but the more reasonable you are the more people pay attention to you when you come down from the mountain and say NOPE. Wojo has done so:

Brady Hoke's fate was sealed before Shane Morris wobbled on the field, before the clumsy statements and misstatements, before every media outlet in America leapt on a juicy controversy complete with compelling video.

This is on athletic director Dave Brandon now, and if Hoke should be fired, likely after the season, Brandon should be, too.

That speaks volumes.

Meta-protest. I would like to protest this from Wojo's article, though.

A few hundred fans actually marched onto the lawn of Schlissel's campus house Tuesday night chanting for Brandon's dismissal. There's a mob outrage to this, which is uncomfortable.

It's not a mob until it does something unreasonable. About a thousand people peaceably assembled, talked/shouted at each other, and then dispersed. They wanted to make a point the only way they could, and did.

Actually being there was fun. One guy nearby exclaimed "this is so much better than a home game," and I don't know that he was saying that just because he wasn't watching a football team get its jibblies kicked in at the time. Once a random hero decided to start us all in the direction of the president's house there was more passion on display than these students get to express when Michigan's blasting music at them during every lull.

After, a clearly skeptical media guy came up to me and asked me some nasty questions—"do you think this stunt will hurt Brandon's ability to hire a new coach?" was his leadoff. I was taken aback by "stunt." A stunt is something an organization does for attention. This was the opposite, a movement so grass roots it was literally unorganized.

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We want our athletic department back. If it's a mob it's got the most articulated complaints of any mob in history.

Also that guy with a megaphone takes a badass picture. Apparently he's a public policy senior:

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Just lookin' at that dude like that is more leadership than Brandon's shown this week. #ThisGuy4AD

I LIKE DAN DAKICH. He had me on his show yesterday after I tweeted something jerky out in frustration at things Mike and Mike and Colin Cowherd were saying, and I appreciate the opportunity for a half hour segment, which you can find here. A couple of clarifications and omissions:

  1. Dakich thought some of my other examples of Brandon errors were petty, and they were, but that was the point. The things the hypersensitive Michigan fans have been complaining about for the duration of his tenure have come home to roost in a major way. This is how they handle everything, and there's no reason to expect they'll change.
  2. I don't think I said the Dakich-Burke combo was creepy. I said I was "off to patent a system that turns all color commentary into Dan Dakich hitting on Doris Burke" once; a podcast demanded that "this happens over and over again. GET A ROOM! ON MY TELEVISION!" And I think that's it. For the record, she was totally into him.
  3. Apparently my level was quite a bit lower than Dakich, so when we talked over each other it was just him. Our conversation felt a lot more even to me on the phone; I thought it was a good back and forth—I've had radio appearances that I thought were unfair (cough **ALBOM** cough); this was not one of them.
  4. Dakich really is my favorite color guy other than maybe Jay Bilas right now. The reasons he's good at color can make him come off as abrasive, but I'll take that a thousand times over PRIME TIME PLAYER BAYBEEE blather. I mean, there was one time Michigan was playing K-State where Dakich called one of their post guys out for never passing the ball and he never passed the ball. Every time he got a touch we were on the edge of our seat. That's adding to a broadcast.
  5. I didn't much like the part of the interview that slid into the Guys Like Me From Gary Who Are Adults versus You Guys On The Internet Who Are Beta Males. I have a mortgage, man, and 2005-era blogger cracks are so dated.

Anyway, if he's interested I'll gladly go on any time.

Well… that's not good. Bill Connelly's updated projections foresee this:

  • 8-4 or better: 2.1%
  • Bowl eligible: 35%
  • 4-8 or worse: 33%

Michigan is expected to go 5-7 when all possibilities are jammed together.

And half of this is based on the system that was ranking Michigan 19th before last weekend. It's possible that this is a little grim since we'll probably play Gardner the rest of the way but with Utah losing to WSU it's not like we can even claim the Utes are much good.

Upshot: buy a helmet, and put it on top of your existing helmet. Then dig a bunker under your bunker.

SIDE NOTE: The chance the West winner is 4-4 has dropped to 0.1%. Dagnabit.

Offensive line starts are not particularly indicative, unless you don't have any. Buried in a random Barking Carnival post:

While O-line starts does correlate with stronger offensive performance, it’s not everything. Ohio State is the only team with fewer than 30 O-line starts performing above-average, but they’re well above average, and you don’t have to go much higher before the scatterplot becomes a field of white noise and the trendline levels out.

That said, this chart doesn’t take into account that we’re on a new offensive system and we’ve lost our QB, so the fact that we’re not too far below the trendline for our number of O-line starts is an optimistic takeaway. But honestly it’s not much to hang one’s hat on. If we start playing better, it won’t be just because the players are getting more experience – it’ll be because they’re getting more experience in an effective offensive system.

(Horizontal axis: number of O-line starts at the beginning of the year (Texas is adjusted for current personnel); vertical axis: offensive S&P; and I’m using a power law trendline, to reflect that the difference between 0 & 30 starts should be more impactful than the difference between 90 & 120)

Looks like you're good or not good and OL starts are a very minor factor, what with the random scatter of the plot.

Etc.: The MZone has come back with what's undoubtedly the creepiest post I've ever featured in. Hypothetical AD Rich Rodriguez would have handled this better than Brandon did. I am dead serious about this.

This made Inside Higher Ed, which… okay. Are we in Cat Fancy? I think that's the last outlet that hasn't covered this.

Comments

Muttley

October 2nd, 2014 at 12:27 PM ^

The effective stonewalling and deceit until the cowardly release of the 1AM press statement impugns the integrity of the University if it is allowed to stand.  Brandon needs to be let go.  It doesn't have to happen immediately, but it has to happen this year, and before the next football coach is chosen.

matty blue

October 2nd, 2014 at 11:56 AM ^

the money quote is the last paragraph, re: "michigan man," and it's something i've been thinking about a lot over the last year.

bo wasn't a "michigan man," until he was.

john beilein wasn't a "michigan man," but (imho) he is now.

here's what a "michigan man" is - someone who wins games, isn't a smarmy hypocritical weasel.  but i'll be totally fine if i never hear that damn phrase ever again.

2427_Couzens

October 2nd, 2014 at 1:43 PM ^

Well I don't agree on that.  Texas A&M came to him, he listened, and declined.  Had he left, you could say that.

 

In Frieder's case, he had a team ready to go to the tournament and had already accepted the ASU job.  Divided loyalties right there, and hence "A Michigan man will coach Michigan."

robpollard

October 2nd, 2014 at 11:58 AM ^

"Mandel goes on to say the stuff about 5-0 and we're defending the guy, and I mean… come on. If this happens to a successful coach it is a strike but not one that dooms a regime..."

- The first part, ending in "come on" seems to suggest that being 5-0 wouldn't make a difference, that UM fans would still be this ticked off (e.g., marching on people's houses). The second part seems to contradict that.

Can someone tell me what I'm missing?

bronxblue

October 2nd, 2014 at 12:12 PM ^

It really has always been about the wins and losses; Brian Kelly had a kid die filming for ND and yet he kept winning enough games that the event never came to define him, and now people basically bring it up to make fun of hypocritical ND fans but otherwise it doesn't seem like much of an issue.  

Obviously different situations to a degree, but people like winners, and I absolutely believe that if Hoke was 4-1 this year people would be angry but certainly not to this degree.  They'd just continue to bitch about Brandon and Hoke online and in pockets at the stadium, but all of the marching and rallys wouldn't exist.  I know some people here truly do feel that Hoke's treatment of Morris as well as the school's fumbling of the PR aspects later were the breaking point (and that's fine for them), but for most it has always been about this team not winning enough games and the coaching staff not performing up to standards.  This might have been the straw that broke the camel's back, but I'm not buying it as a some movement for player safety or caring about "fixing" an athletic department that seems to be servicing most other teams at UM reasonably well.

 

robpollard

October 2nd, 2014 at 12:29 PM ^

Out of curiousity, I looked at Dantanio's post-game quotes after Gholston "had the wind knocked out of him" (by a head shot, which of course connects to your lungs and causes you not to move for 15+ secs) in the OSU game. Key stuff:

"The protocol, first of all, is he needs to be cleared. Players have been knocked woozy before...Once they pass that (impact test), they're cleared. I would assume that our trainers and our neurologist did that on the sideline, passed him and cleared him."

Key word -- "assume." In other words, he left it -- just like Brady Hoke -- completely up to the training staff on the sideline. Once they told him it was "the wind knocked out of him", that was good enough for him. He had a football team to coach.

"Whether he was knocked out or whether he wasn't, I'm not sure because I wasn't out there. But I heard he was sort of stunned or something, maybe even had the wind knocked out of him even. I really wasn't sure on that. I just knew he got up, came off."

Again, just like Hoke, he had no idea what happened. Maybe Gholston had a concussion; maybe he didn't. In his mind, just like Hoke, it is up to the training staff to sort that out. Dantonio does what the training staff tell him, which is why Gholston played later that same game.

In general, I think Hoke and esp Brandon have handled the aftermath of  this quite poorly (e.g., the Sunday press conference and the 1am statement release). But I also think Brian and the rest of the media have been far too easy on the neurologist and training staff. This was their job and they failed. Why shouldn't they be fired?

http://espn.go.com/blog/ncfnation/tag/_/name/mark-dantonio/count/136

jatlasb

October 2nd, 2014 at 12:42 PM ^

I think the issue at heart here is that the neurologist doesnt' seem to have ever even gotten the chance to do anything about it. 

Go watch the video--when morris DOES come off the field, he goes and talks with some assitant-coach looking fellow, not the PT or medical staff.  The fact that somebody didn't immediately take him to see the medical staff is on the coaches and nobody else. 

I suppose you could say that the Dr. should have forced Morris off the field, but what authority does he have to do that?  If this were the NFL or NHL, where the medical staff is granted authority to remove a player from a game over the heads of the coaches and the players, you'd have much more solid ground to stand on, I think. 

robpollard

October 2nd, 2014 at 12:53 PM ^

"The fact that somebody didn't immediately take him to see the medical staff is on the coaches and nobody else."

Which coaching staffs do that? I am asking. Who?

As I just noted above, MSU (just like U of M and I'm sure a ton of other teams) leave injury situations to the trainers/docs. That's why they are there; that's their job. They absolutely have the authority. No one -- not Hoke, Brandon or Schlissel -- has contradicted that.

Its me Dave

October 2nd, 2014 at 1:59 PM ^

<blockquote>I absolutely believe that if Hoke was 4-1 this year people would be angry but certainly not to this degree. </blockquote>

It's not a matter of the degree of anger but of  its character.  Michigan alum can maintain their loathed arrogance amid any losing season.  The the mis-handling of C-gate has denied us that.  We can tolerate a little losing, but do not bear embarrassment.

UMAmaizinBlue

October 2nd, 2014 at 12:07 PM ^

To the Dakich segment and I had to turn it off when Dan started going on about the difference between guys like him and guys on the internet being sensitive. It was at that point that he started to sound too smug for my liking. Kudos to Brian for being level-headed enough to not respond the way most of us would when being talked down to like that.

Tuebor

October 2nd, 2014 at 12:11 PM ^

Flyovers after the national anthem are awesome and add to the pageantry not detract.  Canham's widow was right about everything except that point IMO.

gbdub

October 2nd, 2014 at 7:40 PM ^

The airshow was because Michigan has the oldest Aero department in the country and it turned 100 - that's pretty damn cool, and worthy of a few flyovers I think.

So I'm cool with that because it's "weird" - that's what tradition is made of. But yeah, seems like there's a flyover every game now, which takes some of the shine off it.

HipsterCat

October 2nd, 2014 at 12:14 PM ^

he brings up good points that a lot of the issues against Brandon are minor and quite silly, like the noodle buisness last season. But they add up and show a real disconnect with what people want in a michigan football experience. 

I remember my freshman year in band we tried to play Dont Fear the Reaper during games because everybody has cowbells in the stands all ready and it was a giant flop. So we stopped doing it halfway through the year.

Contrast this with the video cheers which have started up recently, trying to get the crowd to respond to the players saying "fire up" or whatever it is and how those also suck and nobody really gets into them. Lasted at least all last season, dont know about this year personally. 

It really is the cumulative effect from all these minor issues, the rock music playing over the MMB, the videos, the noodle, the gibbons thing, this morris thing, the prices going up and up for everybody.

People dont want every game to be a superbowl, they want it to be a Michigan Football game

zlionsfan

October 2nd, 2014 at 12:26 PM ^

to hire a new coach, by being another step in a process that results in Brandon being fired.

Questions about "stunts" should be directed at the guy who spends more time planning them in the stadium than understanding how to run a football program, much less actually running one.

MaizeAndBlueWahoo

October 2nd, 2014 at 12:28 PM ^

I'm getting tired of the former-player take that says shut up and cheer and never do anything else.  But Jay Feely really took it to another level there.  Feely has probably literally never paid a dime to go inside the Big House.  If he wants to see a game he could get sideline passes just by asking, whenever he wants.  So if the players are even a tiny bit justified in saying fans aren't qualified to criticize because we never went to battle like they did, then Feely can shut his friggin' piehole about how much other people have to pay for the tickets.

matty blue

October 2nd, 2014 at 1:31 PM ^

yes, jay, NFL tickets are more expensive than college football tickets.  it's also a goddamn professional sport complete with professional, you know, athletes.  and yes, $295 is not all that much, particularly if you are one of those pro athletes.

but i had to scrape my money together for season tickets for all six of my years in ann arbor; tickets were a lot less expensive back in those days, but it still hurt.  hearing a pro athlete preach about what a great deal it is for a student to get to pay 'only' $295 for seven opportunities to get kicked in the figurative nuts by an incompetent athletic department is really appalling.

MGlobules

October 2nd, 2014 at 12:27 PM ^

that we get the changes we need. A strong president, reading this situation, could have canned both Brandon and Hoke over the next few days. Instead, he's proceeding cautiously. I think it's very possible that Brandon's relative financial success means he's privately cautioned and stays. Don't see how they keep Hoke under almost any circumstances. But if Brandon makes the hire. . .  

Njia

October 2nd, 2014 at 12:50 PM ^

But - recent evidence to the contrary - I don't think he's completely stupid. He knows that he's on a short leash and any appearance that he went out to hire a buddy won't go over well with anyone.

Regarding Dr. Schlissel, I would rather have him proceeding cautiously in all matters than taking a knee-jerk reaction that raises the likelihood of litigation. Remember the aftermath of the RR hire? MSC was about to be subpoenaed. The optics of that for Mark Schlissel are untenable.

pudge44

October 2nd, 2014 at 12:28 PM ^

Dakich is easily my favorite color guy. Having never played organized basketball, I know nothing about strategy. Every time I watch a game he calls, I feel like I learn something.

InterM

October 2nd, 2014 at 2:44 PM ^

because once Dakich settles on something, he rehashes it over . . . and over . . . and over again for the rest of the game.  He might be one of the better color commentators in college basketball, but that's damning with faint praise.  Why is it so hard to find someone who can share his knowledge and expertise without being an obnoxious troll?

Chork

October 2nd, 2014 at 12:39 PM ^

I didn't see it there and therefore can't make sense of the graph.  Also, who the hell is OSUs o-line coach where they only have 20 starts and are over performing?  Or it may be that their schedule has been somewhat weak so far.  Don't know.

BJNavarre

October 2nd, 2014 at 12:42 PM ^

I wish Brian had a few more grievences against Brandon to bring up. The noodle and spring practice stuff  was pretty weak. Next time, I'd also bring up:

 

- The skywriting incident (where the pilot contradicts Brandon's statements)

- Monetizing the waitlist. 

- HUGE price increases for student tickets. Emphasize the exact amount, I think it was somewhere around 30%.

 

I'm sure there are other good ones. And another larger point is that he makes the fans, and especially the students, feel like they're going through a shakedown everytime they attend a game. Brandon might be great with the current student-athletes and donors, but he treats the fans like crap and is openly hostile to the students.

JeepinBen

October 2nd, 2014 at 12:56 PM ^

Student tickets when I graduated in 2009 were ~$20-25 over my four years. They are now $40.

Other points anti-brandon:

Michigan wearing 7+ uniforms in one 13 game season

Brandon's own salary - i believe it's 3X Bill Martin's?

Attendance streak/waitlist which you mentioned

Size of the AD (doubled to 240 or close) and thsoe who were not brought in under Brandon (<40, including Fred Jackson, Red, etc)  - this whole mess of an AD is his own doing.

PSL & regular ticket prices - almost doubled

Crisler student ticket mess

BJNavarre

October 2nd, 2014 at 1:05 PM ^

So, that would be a minimum of a 60% price increase over 5 years. I think they were raised 30% in one year (this year or last, IIRC).

I recall 2 or 3 years ago Brandon saying something along the lines that if the students weren't showing up to the games, he'd find someone else who would. That would be a great quote to have on hand and really set the tone for the "special" relationship that he now has with the students.

funkywolve

October 2nd, 2014 at 1:06 PM ^

the whole GA fiasco with student tickets last year at football games, despite an AD that brings in a boat load of money they didn't want to pay to send the band to Dallas, not sure how much of a role Brandon played in it but the whole way the Gibbons incident went down last November and December didn't seem to be handled very well.

MUUM79

October 2nd, 2014 at 1:50 PM ^

I can think of a few incompetencies regarding scheduling:

- being tricked by jerry jones to play alabama in dallas not realizing its a money loser and being saved by a donar to get the band down there.
- not standing up to the Big Ten schedule and now playing msu away two years in a row on the road and losing the staggered home and away schedule of our two biggest rivals. Resulting in awesome home schedule odd years crap schedule even years.
- being blindsided by notre dame when they ended our series.

CompleteLunacy

October 2nd, 2014 at 1:11 PM ^

I think Dan was way too dismissive of some of the points you brought up, Brian, but I also thought it was a bit of a missed opporunity to highligh the issues that the students and alumni feel towards Dave Brandon. 

I also was really uncomfortable when he went to the "guys like me" crap. Dan may tell it like he sees it, but he also seems WAY too quick to laugh off any example you give without letting you get more explanation in until it's too late and other points are being brought up.

itauditbill

October 2nd, 2014 at 1:13 PM ^

Brian,

Man, I'm glad you felt good about the call. It came off as bad, and listening to him talk for almost 30 minutes prior to you getting on was some of the hardest sports talk I've ever had to suffer through. Man the dude is a complete neanderthal. So, while I like him as a color commentator, his takes as the lead just don't work.

rockediny

October 2nd, 2014 at 1:23 PM ^

Regarding Jay Feely's comment: How can he even make that statement considering AFAIK he never had to buy tickets as a college student, let alone one who doesn't have a scholarship (don't know if he had one)? How can he say it's 'only' 1/3 of the NFL ticket price when the NFL fans usually have full time jobs? Aren't we supposed to be watching 'amateur' football? Why would you even compare the prices? Some of us don't get paid almost a million a year to kick a ball and we don't want to watch our team play like shit against shitty teams for such a large price.

 

Also, why do people keep bringing Beyonce up to criticize Brandon? That was a part of the band's half-time show. Might as well blame him for shows about Michael Jackson, Queen, The Beatles etc.

2427_Couzens

October 2nd, 2014 at 1:24 PM ^

Oh.  My. F******. God.

 

Normally, I read the whole article here before going to post (not that it necessarily leads to a better comment on my part!), but Jay Feely's comment made my jump down here immediately.  Seriously?  It's okay to charge students, who generally don't have high income levels because, you know, they're FULL TIME STUDENTS, high ticket prices?  Are you f'ing kidding me?  Does he not remember what it was like to be a poor student living off cheap pizza?

 

Fine, Jay.  You're entitled to your opinion.  Now I can include you as an accomplice when the student sections goes completely empty because they're all priced out of the stadium.

 

Now I get why some of these player alums back David Brandon.

M-Dog

October 2nd, 2014 at 1:35 PM ^

Now it's Dakich's turn.  Brian came on his turf, let him come on Brian's.
 
Let Dakich create an account on MGoBlog and post on a regular basis.  If he wants to keep his identity between him and Brian, that's fine.
 
We know he can bluster on the radio, lets se if he can make coherent arguments on a more thoughtful forum without getting neg'd to death for mindless stupidity.

BlueGoM

October 2nd, 2014 at 1:36 PM ^

My God.  Did the Rich Rod NCAA violations get this much negative press to this school?  Those turned into next to nothing - 15 minutes of stretching too much.  This is just getting out of control.

I now predict a total and complete domination of the team by Rutgers. with all this lunacy swirling around them they won't be able to focus at all.  2-10 here we come.

 

skegemogpoint

October 2nd, 2014 at 1:40 PM ^

Question:  why does Brandon make somethng so simple (ie., hiring a good coach, selling Michigan football) so difficult?

Answer: because he wants to prove how smart he is.

Thanks to Mrs Canham for reminding us what a dumb SOB he is.