So ESPN is almost tripling what they pay for the Rose Bowl:
ESPN’s deal with the Rose Bowl runs from 2015 through 2026, making it concurrent with the new playoff structure. The Rose Bowl’s new $80 million annual rights fee represents a 167 percent jump from the $30 million the network currently pays.
The Rose Bowl’s partners, the Pac-12 and Big Ten, keep all of that media revenue, except in years when the Rose Bowl is a semifinal game in the playoffs. When the bowl is part of the playoffs, that media revenue would flow through the playoff system and be distributed to all of the FBS conferences. That method of distribution has not been determined yet.
And suddenly the Big Ten and Pac-12's desire to have the Rose Bowl not be a semifinal as often as possible is clear. Money, money, money, the same story as always. That's why the Big Ten walked away from the dream of national semifinals at home sites. To Protect The Rose Bowl…
"For us it's critical to keep the Rose Bowl in the equation," Michigan State athletic director Mark Hollis told reporters Tuesday after Big Ten meetings hashed out the conference's likely preferred plan.
…by which they mean their money. No more boggling necessary. Explanation money, explanation accepted. Explanation disappointing but unsurprising. Cynicism: achieved.
not so fast, my friend!
Except… has anyone noticed that the current four-team playoff plan does exactly nothing to protect the Rose Bowl? By adopting this system the Big Ten has condemned the thing to a consolation prize, which is what it still could be if home semifinals were part of the mix, and then they wouldn't have to worry about years in which they don't get that mad cheddar. Also there would be home games.
I mean… let's envision a scenario where M is #2, Wisconsin #6, USC #1, and Oregon #9.
HOME GAME SYSTEM
#2 Michigan hosts
#1 USC hosts
Rose is UW-UO
THIS SYSTEM, ROSE NOT HOSTING
#1 USC plays semifinal somewhere
#2 Michigan plays semifinal somewhere
Rose is UW-UO
THIS SYSTEM, ROSE HOSTS
#1 USC plays semifinal at Rose
#2 Michigan plays semifinal somewhere else
UW, UO pound sand
The scenarios play out similarly when only one team from either conference makes the playoff. The Rose is always the same except when it hosts semis—which it doesn't want to do!—and the only difference is where the non-Rose semis are held. Which is "never Michigan Stadium or anywhere else on a college campus."
In no way is the system with home games worse for the Rose than this one, except sometimes it hosts semifinals that may or may not have Pac-12 and Big Ten teams in them. Which the Rose hates. This is in fact a worse system for preserving the ancestral heritage of the Rose Bowl so pined for in that infamous teleconference above. With the Rose actively trying to back out of its appointed number of semifinal slots, keeping the Rose "part of the equation" clearly can't have anything to do with making a path to the national title.
Conclusion: the Big Ten got pwned at the negotiating table and came back with this Rose Bowl sob story as a face-saving cover. The the face-saving cover is total fiction, but this is not a group of folks above stretching their view of the world to fit whichever narrative makes them look like a proactive accomplisher.
PS: 2.0 space engagement dongle