This has been a fait accompli for a few weeks now; it is now official:
— UniversityofMichigan (@UMich) July 6, 2015
Also press release.
Creepy divorce metaphor aside, this is likely to please everyone. We have a Best Of Adidas post being assembled and it's a doozy. Around here we started calling them the Only Incompetent Germans after Glenn Robinson's jersey exploded in a cloud of fibers for the third or fourth time.
Nike's not perfect—in fact the only Nike tag we have on the blog is "nike would like you to wear this aerodynamic fez"—but the athletes really wanted Nike according to internal surveys. A lot of the fans really wanted Nike according to Sam Webb, who would know. Even those who were pretty indifferent to the brand of clothing they're wearing scoffed at the many and diverse fashion crimes perpetrated on the best uniforms in sports. And so the department acquiesced even though there were reports that the Adidas offer was worth significantly more.
Yes: the athletic department made a decision based on something other than making revenue go up. Even if you don't really care what symbol is on Michigan's jerseys, that has to feel good.
No numbers yet. Those will be announced next week. Current details:
- Contract runs to 2027 with a Michigan option to extend to 2031.
- Contract starts August 1st of next year.
- Michigan can use "Jumpman" apparel for their basketball teams—apparently this is a big deal.
- The Daily's Zach Shaw reports that employees were told that Michigan will be Nike's "top deal." I think they say that to all the girls.
I don't think uniformz are off the table unless the AD says they're off the table; that will be the next thing to watch for.