OT - USC (Yes, that USC) defeats USC (No, not that USC) - in court
http://sports.espn.go.com/ncaa/news/story?id=5647450
interesting for fellow law nerds.
October 4th, 2010 at 12:25 PM ^
SEC speed is not enough for the courts...
Or Kiffy had his wife flash Scalia and it was OVAH, Billly Packer style.
October 4th, 2010 at 12:27 PM ^
This has been a long standing feud. SoCar can't even sell their team's baseball hats because SoCal says people could get the SC confused... even in the state of SoCar.
October 4th, 2010 at 12:27 PM ^
What can So. Carolina (and So. Cal.) do, in terms of merchandising restrictions?
October 4th, 2010 at 12:32 PM ^
Trademark issues are a very important issue for athletic departments (read: very important $$$$ issue). I did an internship while at Michigan relating to this specific issue and it really opened my eyes. The millions of dollars that sports apparel/memorability generates for the university is mind-boggling.
A more interesting case would have been if South Carolina had an established design and USC challenged that one. The instant case was a slam-dunk since Carolina was just instituting the new design. The courts would have had a much more difficult decision if both schools had sold merchandise with the similar logos. Would it come down to dollars generated? If so, I presume that USC would win out over Carolina just on the sheer value of the USC tradename . . .
October 4th, 2010 at 12:33 PM ^
Can we sue Sparty and stop them from using our "Michigan" in their school name, logo, jerseys, and pamphlets?
October 4th, 2010 at 12:52 PM ^
A cow, two pigs and a dozen chickens?
October 4th, 2010 at 1:32 PM ^
a shitload of laptops
October 4th, 2010 at 4:09 PM ^
would we want to be charged with receiving stolen property?
October 4th, 2010 at 12:37 PM ^
No one started "The University of Spoiled Children". Then USC (yes, that USC) would really have gone ape sh-t. No one owns that trademark like they own it.
October 4th, 2010 at 12:50 PM ^
Yes, I can completely understand where USC would be upset with USC trying to use USC on their clothing.
Especially since USC is Cardinal Red and Gold, while USC is Garnet and Black.
WAY TOO CLOSE!!
Yup, big problems here... big problems. The problem here is that the color green is involved.
Perhaps the rights should go to that USC not currently on probation? Or the USC most likely to be put on probation the soonest should win?
Either way it's another big win for USC.
And a large loss for USC.
October 4th, 2010 at 1:56 PM ^
Its always about money when patent/trademark infringement lawsuits are involved. Money and the worry of diluting the power of a patent/trademark, which would mean a loss of value (read: money). What else would be involved?
The interesting part of the lawsuit is that South Carolina's baseball team is arguably the school's best team.
October 4th, 2010 at 1:08 PM ^
should read "Trojans continue to block 'cocks."
October 4th, 2010 at 1:33 PM ^
Maybe picking that new hideous South Carolina logo will deter the millions of "fratty bros" out there from donning the obligatory COCKS hat.
I like the old one better.