Michigan-MSU Hockey will now play for "The Iron D"..
I used to make fun of these contrived rivalry trophies that have no history other than being created in a marketing room.
Sigh......The Iron D is what Michigan will now play for in the annual hockey game against state in Detroit.
Mike Bayoff, Director of Strategic Hockey Alliances for the Red Wings/Olympia Entertainment, told the Free Press that U-M coach Red Berenson and MSU coach Tom Anastos will help play a role in the creation of the rival trophy, which will go to the winner of the annual game played in Detroit.
Bayoff said Michigan and Michigan State play for the Paul Bunyan Trophy in football, and Olympia Entertainment wanted to create something to signify the hockey rivalry when the game is played in Detroit.
The U-M/MSU hockey game at Joe Louis Arena has recently been termed “The Duel in the D.”
“We wanted to have something that was our own when the two hockey teams from each university comes here to the Joe,” Bayoff said. “The trophy that will be unveiled is called the Iron D."
December 29th, 2015 at 4:01 PM ^
Iron D at work.
December 29th, 2015 at 4:04 PM ^
Just did. Even with SafeSearch off, nothing lurid came up. Guess I still have my job.
December 29th, 2015 at 4:08 PM ^
and your willingness to live life dangerously on the edge like that!
December 29th, 2015 at 4:08 PM ^
The closest I saw was a woman embracing amorously the Iron Man costume.
December 29th, 2015 at 4:54 PM ^
'embracing amorously' - the michigan difference!
jdon
December 29th, 2015 at 4:04 PM ^
I'd rather have a trophy for the season series not just one game
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December 29th, 2015 at 4:05 PM ^
Are we not doing "phrasing" anymore?
December 29th, 2015 at 4:22 PM ^
Obligated to +1 this every time.
December 29th, 2015 at 4:08 PM ^
When are the suits going to realize that fans hate this stuff unless it happens organically.
December 29th, 2015 at 4:11 PM ^
Organic Iron D is the best Iron D.
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December 29th, 2015 at 4:56 PM ^
Ah yes, grass-fed Iron D. Better yet, steak-fed Iron D.
Ironically, you probably won't find any Organic Iron D at a Whole Foods...
December 29th, 2015 at 4:57 PM ^
Did someone say orgasmic???
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December 29th, 2015 at 4:10 PM ^
As a marketing major, it never ceases to amaze me just how terrible some market research firms are at their job.
December 29th, 2015 at 4:15 PM ^
The game didn't even have a formal name prior to last year.
It was just the annual game in Detroit. Now it's the "Duel in the D", complete with logo and branding opportunities.
I have opinions about that game. Let's just say they're unpopular. My biggest gripe is losing a home game because of it in alternating years.
December 29th, 2015 at 4:39 PM ^
I'm surprised this game rotation still exists with how poor the attendance always seems to be at the Joe.
December 29th, 2015 at 4:45 PM ^
This game always is a full house because they promote the hell out of it.
They try to promote the GLI, but there's no guarantee the two teams will play.
December 29th, 2015 at 4:54 PM ^
It's a full house in the sense there are more people there than at the GLI usually.
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December 29th, 2015 at 7:09 PM ^
It has sold out in the past, most recently last season
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December 29th, 2015 at 7:57 PM ^
Which is a shame because I last went 6 years ago and it was almost a full house. The game was great too...Michigan came back from a goal down late in the third to win. I have a lot of memories of some great games between the two in hockey. Now both are just meh.
December 29th, 2015 at 4:11 PM ^
Does this mean we want the D?
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December 29th, 2015 at 4:11 PM ^
The game doesn't need a trophy. Especially one called the iron dick
December 29th, 2015 at 4:15 PM ^
I like the idea of playing for a trophy against MSU for Hockey. I don't like that that trophy was made by olympia entertainment for games only in Detroit. And I don't like that that trophy is not a wad of hockey tape and bits of broken bench or something original.
December 30th, 2015 at 12:51 PM ^
I honestly had the image in my head of a broken old wooden bench held together by hockey tape that was placed on there by the many michigan hockey players over the years, and it was a bench that Yost had or something. Then MSU thought it'd be funny to take it. Those assholes.
December 29th, 2015 at 4:16 PM ^
Hopefully this goes the way of creating our own Bits of Broken Chair trophy .
December 29th, 2015 at 4:19 PM ^
That sounds like Sal and Richard proposed that idea.
December 29th, 2015 at 4:22 PM ^
For those that would like to see the trophy: http://citynoise.org/upload/35632.jpg
December 29th, 2015 at 5:27 PM ^
My trophy is at least a couple inches bigger than than one ....
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December 29th, 2015 at 4:26 PM ^
Of course WD would be so quick to post about an iron D.
/s
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December 29th, 2015 at 4:30 PM ^
penis
December 29th, 2015 at 4:33 PM ^
"Director of Strategic Hockey Alliances"
December 29th, 2015 at 4:41 PM ^
when I heard "The Iron D" was, "That's what she said!"
December 29th, 2015 at 4:45 PM ^
"The Iron D"? You can't be serious. That's the best they could come up with?
December 29th, 2015 at 4:50 PM ^
play for the Iron Deez Nutz!!!
jdon
December 29th, 2015 at 4:51 PM ^
What makes this "Iron D" Trophy seem ridiculous is that you could easily have these teams meet 6 times between the 4 regular season games, the GLI, and the BigTen playoffs.
It is possible for one team to win 5 out of 6 games, including knocking the other team out of the playoffs, but not have the "Iron D" trophy. Seems a bit pointless.
December 30th, 2015 at 12:53 PM ^
No, you're right, it is pointless. This is probably why tehre wasn't a trophy to begin with. It's all marketing.
December 29th, 2015 at 10:00 PM ^
stop watching....
December 29th, 2015 at 4:53 PM ^
Awful.
December 29th, 2015 at 4:56 PM ^
They're really trying to shove these trophies down our throats.
December 29th, 2015 at 5:23 PM ^
I think I see what you did there
December 30th, 2015 at 12:25 AM ^
no less.
December 29th, 2015 at 4:56 PM ^
I thought each university has one team?
December 29th, 2015 at 5:05 PM ^
Once they tear down the Joe the teams should play for the "Joe Louis Arena Memorial Pile of Rubble Trophy"
December 29th, 2015 at 5:12 PM ^
why not the fist of Joe Louis
December 29th, 2015 at 5:26 PM ^
Or why not a trophy with an actual hockey theme, like a hockey stick, puck or net.
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December 29th, 2015 at 8:44 PM ^
The idea of playing for a net is so absurdly ridiculous that it just might work. As long as it's a new net every season; need to display all of the nets.
December 29th, 2015 at 5:31 PM ^
Why not the Iron Lotus? Or are they saving that for the ice skating competitions?
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December 29th, 2015 at 6:01 PM ^
Boom!
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