January 23rd, 2014 at 11:57 AM ^
downhill or uphill since it was discovered he banged his maid?
January 23rd, 2014 at 12:05 PM ^
Really no where to go but up after leaving politics.
January 23rd, 2014 at 12:58 PM ^
one would think his uphill game is still on.
January 23rd, 2014 at 12:04 PM ^
4 Million for a 30 second spot. That ad ran 15 seconds so 2 Million for that particular piece of marketing genius for the spot alone - that doesnt include production costs and talent fee (which couldn't have been cheap).
Is it just me or does anybody else have a hard time connecting increased beer purchasing dollars to an ad showing Arnold warming up to play ping-pong?
January 23rd, 2014 at 12:10 PM ^
Is Bud Light getting more expensive? I'm more of a silver bullet guy myself, but I haven't noticed a rise in prices.
January 23rd, 2014 at 12:29 PM ^
The Big 3 domestics plus Labbat all run about the same, at least in SE Michigan. Regardless of price, I, like Mgrowold, don't get it. I can't remember the last time I was persuaded by a commercial. Maybe tone down the advertising budget and you'd see a decline in prices an an increase in sales?
January 23rd, 2014 at 2:08 PM ^
The advertising you were persuaded by but don't remember is the best kind of all.
Brain control is better than mind control.
January 23rd, 2014 at 12:35 PM ^
Marketing budget spending? MARKETING BUDGET SPENDING!? You're not looking at the big picture here!
January 23rd, 2014 at 1:33 PM ^
January 23rd, 2014 at 2:23 PM ^
The way you can confirm that is that the post is not getting up votes.
January 23rd, 2014 at 4:27 PM ^
Don't you worry about marketing budget spending. Let me worry about marketing budget spending.
January 23rd, 2014 at 1:06 PM ^
If he hugs a horse at the end, it may.
http://adage.com/article/special-report-super-bowl/study-80-super-bowl-ads-sales/290907/
I agree with you. It is such a fine line to affect the base emotions when buying Product A versus Product B. I don't think this will be too affective.
January 23rd, 2014 at 2:12 PM ^
MGrow - I really don't want to burst your parade or rain on your balloon, but, that is not how the creative and advertising costs work. The 15 second out take only costs a fraction of the total video production budget since the video was being shot anyway. As far as ad spots go, that depends on when and where you run the ads. This was probably an on-line teaser release which meant it cost nothing other than paying for video embedded banner ads. Pretty cheap compared to television spots.
Please, continue rant.
January 23rd, 2014 at 4:53 PM ^
January 23rd, 2014 at 7:02 PM ^
Pretty sure after eating Hardy's she's only spending the evening on the shitter or in the ER getting a tripple Bypass.
January 23rd, 2014 at 12:07 PM ^
If I'm not mistaken, these commercials are supposed to be directed/produced by Reggie Watts who is a hilarious, yet bizzare comedian, to say the least.
January 23rd, 2014 at 12:15 PM ^
This should be interesting, Arnold as the Bjorn Borg of the table tennis world. I am guessing that part of the inspiration for the look comes from Borg anyway. It's good to see him getting back to the screen in some capacity though - hard to believe that he will be 67 years old in July.
January 23rd, 2014 at 12:18 PM ^
January 23rd, 2014 at 12:22 PM ^
Looks Tennebaums-esque, to me.
January 23rd, 2014 at 6:24 PM ^
Needle in the hay
January 23rd, 2014 at 12:27 PM ^
we're having commecials of commercials now?
January 23rd, 2014 at 1:35 PM ^
I hate advertising so much that I'm probably gonna make an ad about it.
January 23rd, 2014 at 4:52 PM ^
www.youtube.com/watch?v=iSxfUmYQeyE
January 23rd, 2014 at 3:08 PM ^
Don't care for Ahnold and it looks pretty stoopid.
January 23rd, 2014 at 5:37 PM ^
I don't care for Newcastle but they have caught my interest with this campaign.
January 23rd, 2014 at 6:38 PM ^
That ALMOST convinced me to get up and go to the fridge and grab one of the Bud Lights my buddy left here a year ago. Come to think about it, it did convince me to dump them out and at least get 10 cents for them.
January 23rd, 2014 at 10:18 PM ^
January 23rd, 2014 at 11:37 PM ^
I don't always drink beer, but when I do, I make sure it isn't Bud Lite.
January 24th, 2014 at 12:54 AM ^
a good Superbowl Bud commercial, other than the Clydesdales, since the frogs. Ta'hell with Ahhnold, bring back the frogs.