Michigan Museday Counts de Monet
HT to MFanNE for putting this in a thread: ESPN has begun culling the latest data submitted by member institutions to NCAA on how much money their athletic departments are actually raking and spending. Since ESPN in a fit of awesomeness decided to leave their database for 2008-'11 just lying there for the Excel-ing, I figured I might grab the data and shoot the sheet.
The universities gather these data for their Title IX reports, therefore I am almost positive they reflect the budgets for entire athletic departments, not just football. But football being football you can expect most of the swings were football. Totals from those four years are what is presented and sorted by below.
Note that private schools and public schools in Pennsylvania don't have to report, therefore they haven't on many of these. This applies to BC, Duke, Miami (YTM), Wake Forest, Pitt, Cuse, Northwestern, Penn State, Baylor, Rice, SMU, Tulane, Tulsa, Navy, BYU, Notre Dame, Temple, TCU, Stanford, USC, and Vanderbilt. This will screw with conference overall data.
Tickets Sales:
| # | University | Conf | 2011 | Ticket Sales '08-11 |
|---|---|---|---|---|
| 1 | Texas | Big XII | $61,196,689 | $218,023,679 |
| 2 | Ohio State | Big Ten | $50,009,395 | $168,909,180 |
| 3 | Michigan | Big Ten | $41,668,589 | $161,183,642 |
| 4 | Oklahoma | Big XII | $35,856,411 | $140,522,879 |
| 5 | Tennessee | SEC | $36,109,495 | $133,344,917 |
| 6 | Louisiana State | SEC | $35,079,579 | $130,770,048 |
| 7 | Arkansas | SEC | $35,931,551 | $129,398,009 |
| 8 | Nebraska | MWC | $31,716,096 | $127,763,729 |
| 9 | Texas A&M | Big XII | $32,771,997 | $125,721,452 |
| 10 | Alabama | SEC | $31,712,455 | $118,408,270 |
The ticket sales thing is going to be a bit janky since I don't know where the donations to get tickets count. Minus Penn State and Northwestern, but including Nebraska, the Big Ten is the only conference averaging over $25k/year per school.
Student Fees:
| # | University | Conf | Student Fees '08-'11 |
|---|---|---|---|
| 1 | Central Florida | C-USA | $66,507,930 |
| 2 | Akron | MAC | $62,782,188 |
| 3 | Florida International | Sun Belt | $60,801,888 |
| 4 | Miami (NNTM) | MAC | $54,917,961 |
| 5 | South Florida | Big East | $52,288,800 |
| 6 | Virginia | ACC | $48,126,961 |
| 7 | Kent State | MAC | $42,176,390 |
| 8 | East Carolina | C-USA | $41,732,142 |
| 9 | Toledo | MAC | $38,813,408 |
| 10 | Bowling Green | MAC | $38,370,444 |
With the exception of Virginia, these schools are drawing from the students way more than they can get from contributions.
University Subsidies:
| # | University | Conf | University subsidy '08-'11 |
|---|---|---|---|
| 1 | Rutgers | Big East | $70,998,359 |
| 2 | Central Michigan | MAC | $62,051,172 |
| 3 | Houston | C-USA | $56,954,372 |
| 4 | Western Michigan | MAC | $55,279,664 |
| 5 | Eastern Michigan | MAC | $54,250,931 |
Two schools trying to build a case to be in BCS conferences, and the directional Michigan schools. When you vote for David Brandon, you vote to end this shameless expenditure on MAC-letics. #BrandonforMichigan2014
More after the jump.
$cratch from Playing in Away Games:
| # | University | Conf | $ from playing in away games '08-'11 |
|---|---|---|---|
| 1 | Ohio State | Big Ten | $14,979,075 |
| 2 | Army | Independent | $13,905,320 |
| 3 | UCLA | Pac12 | $10,821,525 |
| 4 | Louisiana-Monroe | Sun Belt | $10,395,500 |
| 5 | Arkansas State | Sun Belt | $8,761,400 |
| 6 | Troy | Sun Belt | $8,562,000 |
| 7 | Oregon State | Pac12 | $8,253,395 |
| 8 | Florida International | Sun Belt | $7,704,500 |
| 9 | North Carolina | ACC | $7,377,017 |
| 10 | Washington State | Pac12 | $7,213,733 |
| ... | ... | ... | ... |
| 90 | Michigan | Big Ten | $958,257 |
That's the Ohio the State, not OHIO. Only 99 teams reported so Michigan is near the end. The rest of the bottom 10 after us goes Minnesota, Nebraska, Kansas, Missouri, A&M, Arkansas, Tennessee, Auburn, and Bama. Non-conference road games for Ohio State in that time: USC and Miami (YTM). For UCLA: BYU, Tennessee, Kansas State, Texas, and Houston. For Michigan: Notre Dame twice. Army and the Sun Belt teams whored themselves around the country in one-offs. I don't get why Ohio State is up there.
Payments to Coaches & Staff from a 3rd Party:
| # | University | Conf | 4-year |
|---|---|---|---|
| 1 | South Carolina | SEC | $11,503,020 |
| 2 | Mississippi State | SEC | $8,328,661 |
| 3 | Mississippi | SEC | $8,061,707 |
| 4 | Alabama | SEC | $6,663,374 |
| 5 | Rutgers | Big East | $5,986,631 |
| 6 | Georgia | SEC | $5,292,907 |
| 7 | Arkansas | SEC | $3,877,233 |
| 8 | Louisiana State | SEC | $3,542,056 |
This I believe. S-E-C! S-E-C! S-E-C! S-E-C! Schiano Stay! S-E-C!
(Michigan pays none).
Money from Conference (read: TV deal):
| # | University | Conf | NCAA, conferences |
|---|---|---|---|
| 1 | Indiana | Big Ten | $97,560,466 |
| 2 | Michigan State | Big Ten | $90,524,327 |
| 3 | Iowa | Big Ten | $89,396,081 |
| 4 | Illinois | Big Ten | $88,494,971 |
| 5 | Purdue | Big Ten | $87,677,914 |
| 6 | Wisconsin | Big Ten | $87,317,931 |
| 7 | Michigan | Big Ten | $84,633,227 |
| 8 | Minnesota | Big Ten | $83,365,973 |
| 9 | Florida | SEC | $71,189,237 |
| 10 | Kentucky | SEC | $68,921,867 |
| 11 | Arkansas | SEC | $68,717,859 |
| 12 | Louisiana State | SEC | $68,092,454 |
| 13 | Auburn | SEC | $66,301,139 |
| 14 | Georgia | SEC | $66,033,303 |
| 15 | South Carolina | SEC | $64,259,921 |
| 16 | Mississippi | SEC | $63,945,414 |
| 17 | Ohio State | Big Ten | $62,639,774 |
| 18 | Mississippi State | SEC | $62,590,190 |
| 19 | Tennessee | SEC | $60,140,691 |
| 20 | Oklahoma | Big XII | $59,230,874 |
That's where Ohio State's money went. I think they counted the payments from their Big Ten home games.
Contributions & Donations:
| # | University | Conf | 2011 | 4-Year |
|---|---|---|---|---|
| 1 | Florida | SEC | $41,995,792 | $164,705,155 |
| 2 | Oklahoma State | Big XII | $26,978,331 | $163,050,172 |
| 3 | Texas | Big XII | $37,337,126 | $146,796,209 |
| 4 | Oregon | Pac12 | $33,214,707 | $143,280,885 |
| 5 | Auburn | SEC | $32,849,477 | $129,559,076 |
| 6 | Louisiana State | SEC | $31,927,029 | $124,608,744 |
| 7 | Alabama | SEC | $30,082,101 | $123,541,957 |
| 8 | Georgia | SEC | $28,639,938 | $114,824,505 |
| 9 | Virginia | ACC | $34,503,066 | $108,965,772 |
| 10 | Tennessee | SEC | $27,936,952 | $105,957,898 |
| 11 | Texas A&M | Big XII | $18,059,015 | $99,857,296 |
| 12 | Ohio State | Big Ten | $17,636,938 | $99,841,831 |
| 13 | Kansas | Big XII | $18,770,322 | $99,385,281 |
| 14 | Iowa | Big Ten | $26,622,140 | $96,352,289 |
| 15 | Florida State | ACC | $19,302,120 | $93,310,856 |
| 16 | South Carolina | SEC | $23,987,283 | $90,551,581 |
| 17 | Oklahoma | Big XII | $28,671,113 | $82,694,630 |
| 18 | Michigan State | Big Ten | $18,025,593 | $78,197,749 |
| 19 | Texas Tech | Big XII | $18,704,918 | $76,975,859 |
| 20 | Michigan | Big Ten | $27,961,623 | $75,149,049 |
Frankly I expected Michigan to be at the top of this list. Maybe the down years suppressed this a bit but had we averaged the $28 million (which I believe includes things like the minimum donations to get your season tickets) we're still behind the SEC schools. Okie State and Oregon received major single donations from their sugar daddies, others are expanding stadiums. Kansas? Iowa? MSU? When Michigan can call a guy and say "look, we need $400k to send the band to Texas; you good for it?" on a whim?
Media Rights:
This isn't the games they're broadcasting, else it would be conference dollars.
| # | University | Conf | Media rights |
|---|---|---|---|
| 1 | North Carolina | ACC | $42,810,783 |
| 2 | Ohio State | Big Ten | $37,119,194 |
| 3 | Alabama | SEC | $34,677,469 |
| 4 | Kentucky | SEC | $30,727,702 |
| 5 | Louisiana State | SEC | $27,948,121 |
| ... | ... | ... | ... |
| 40 | Michigan | Big Ten | $2,025,000 |
Mostly I just posted it in hopes someone out there can explain this one.
Royalties:
| # | University | Conf | Licensing, royalties, ads, sponsorships |
|---|---|---|---|
| 1 | Texas | Big XII | $79,709,831 |
| 2 | Michigan | Big Ten | $65,510,076 |
| 3 | Florida State | ACC | $47,496,494 |
| 4 | Oklahoma | Big XII | $43,994,606 |
| 5 | Nebraska | Big Ten | $40,451,305 |
| 6 | Connecticut | Big East | $39,729,797 |
| 7 | Texas A&M | Big XII | $38,893,297 |
| 8 | Ohio State | Big Ten | $37,947,229 |
| 9 | Florida | SEC | $37,434,725 |
| 10 | UCLA | Pac12 | $35,052,273 |
The Adidas deal, Europeans' weird fetish for Michigan apparel, set against Texas owning the most obnoxious state in the union and Walmart shoppers' weird fetish for Florida State apparel. UConn got cool among northeast hipster communities for a time in 2009 as an accessory to Snooki Halloween costumes. I am making this up.
Profit and Loss Statement, a Top 25:
Sorted by gross.
| # | University | Conf | Revenues | Expenses | Profit (4-yr) |
|---|---|---|---|---|---|
| 1 | Texas | Big XII | $552,598,799 | $502,771,142 | $49,827,657 |
| 2 | Alabama | SEC | $502,580,451 | $450,769,374 | $51,811,077 |
| 3 | Ohio State | Big Ten | $490,438,600 | $479,151,079 | $11,287,521 |
| 4 | Florida | SEC | $444,040,798 | $413,840,568 | $30,200,230 |
| 5 | Tennessee | SEC | $436,061,102 | $429,821,124 | $6,239,978 |
| 6 | Michigan | Big Ten | $423,833,218 | $371,016,549 | $52,816,669 |
| 7 | Penn State | Big Ten | $410,281,226 | $320,534,287 | $89,746,939 |
| 8 | LSU | SEC | $404,186,985 | $369,726,214 | $34,460,771 |
| 9 | Wisconsin | Big Ten | $379,251,362 | $370,533,869 | $8,717,493 |
| 10 | Auburn | SEC | $372,907,236 | $346,728,229 | $26,179,007 |
| 11 | Oklahoma | Big XII | $361,436,974 | $340,393,000 | $21,043,974 |
| 12 | Texas A&M | Big XII | $360,668,222 | $309,491,231 | $51,176,991 |
| 13 | Georgia | SEC | $351,139,192 | $308,577,380 | $42,561,812 |
| 14 | Notre Dame | Independent | $349,835,780 | $276,109,188 | $73,726,592 |
| 15 | Okie State | Big XII | $343,821,532 | $316,468,972 | $27,352,560 |
| 16 | Iowa | Big Ten | $343,575,662 | $305,215,187 | $38,360,475 |
| 17 | Mich State | Big Ten | $328,791,110 | $327,015,503 | $1,775,607 |
| 18 | Oregon | Pac12 | $323,887,328 | $270,639,043 | $53,248,285 |
| 19 | Stanford | Pac12 | $314,202,587 | $312,668,353 | $1,534,234 |
| 20 | Kentucky | SEC | $308,364,164 | $301,551,655 | $6,812,509 |
| 21 | USC | Pac12 | $308,017,139 | $308,017,139 | $0 |
| 22 | Nebraska | Big Ten | $307,537,756 | $299,179,167 | $8,358,589 |
| 23 | S Carolina | SEC | $302,421,479 | $296,704,309 | $5,717,170 |
| 24 | Arkansas | SEC | $301,851,426 | $280,437,125 | $21,414,301 |
| 25 | Florida State | ACC | $300,853,875 | $306,270,241 | ($5,416,366) |
Everybody reported this at least so I can give you the conference averages over the same four-year period:
| Conf | Revenues | Expenses | Profit |
|---|---|---|---|
| Big Ten | $331,938,422 | $309,921,928 | $22,016,494 |
| SEC | $329,625,421 | $308,939,850 | $20,685,572 |
| Big XII | $299,825,261 | $276,917,712 | $22,907,550 |
| ACC | $245,736,878 | $240,195,775 | $5,541,103 |
| Pac12 | $240,005,201 | $233,704,294 | $6,300,907 |
| Big East | $209,392,616 | $206,716,254 | $2,676,362 |
| Independent | $183,765,046 | $156,322,503 | $27,442,543 |
| MWC | $144,562,111 | $143,661,416 | $900,695 |
| C-USA | $116,679,131 | $115,628,339 | $1,050,792 |
| WAC | $91,400,988 | $91,793,266 | $(392,279) |
| MAC | $91,288,773 | $89,333,984 | $1,954,789 |
| Sun Belt | $62,916,666 | $65,759,477 | $(2,842,811) |
Notre Dame is still the top earner in Indiana. Though not by much.
Pieces of expenditure bullets.
- Stanford, Michigan, and Notre Dame pay out the most in tuition aid, because our schools are the most expensive. The service academies pay nothing; the three non-Baton Rouge schools in Louisiana are bunched at the bottom, putting about $2 to $3 million per year back into the school to cover financial aid.
- OSU, Indiana, UCLA and Michigan State paid the most to visiting teams (we were 33rd).
- In total coaches salaries, M is 7th behind Texas, Florida, Tennessee, Oklahoma, Ohio State and Alabama, with LSU right behind. Football, man.
- Michigan was 8th in recruiting budget, with Oklahoma, Notre Dame, and the big SEC schools on top. We were 6th in team travel, with Wisconsin oddly on top.
- Texas spent $77 million, more than the next highest two combined, on "Game day expenses." Of the few stadiums on that list I've been to I think we're looking at the largest tailgates. Michigan is 25th, mostly post-MSU pumpkin cleanup.
One thing re: high travel costs - Wisco has been to Pasedena a few times. And IIRC they also play at UNLV every so often to appease a very big donor, so that might have something to do with their travel costs.
...De Monet
just like the Piss boy....
Can you do a sort of the Revenue/Expense/Profit table by profit instead of revenue? Be interesting to see where we fall there.
We're 4th.
Man, I wish you'd come up with a different title for this than "Michigan Museday." I realize you're desperately trying to follow in Brian's "Unverified Voracity" footsteps, but the title is just horrific. I enjoy reading this every Monday, but cringe every week when I read the title again.
I'm all for changing the name. Afterall this isn't my column, it's MICHIGAN's column /Mattison.
If you've got a clever name change for the series, I'd love to have it. I want there to be a name because it differentiates my articles from Brian's, thus avoiding confusion over who wrote it.
I was thinking of something having to do with pointing. Pointing Session? Hokepoints? Pointing at ______?
The idea is it's supposed to be a discussion on whatever the fanbase is obsessing over that week/month.
The obvious choices are "Finger points" or "Seth Points out the obvious". Or something like (as you might have titled todays) "Seth Fingers College Football's money hole". Wait.... uh...
However, you might want something a little more timeless. Try "Burying Woody Hayes" , "With Might and Main", or something that recalls UM past... just a thought.
I second the idea to replace "Muesday". I have no idea why, but it just doesn't appeal to me either (sorry nothing personal).
How about "Point of Information:" / "Point of Order:"? (As in parlimentary procedure w/ a Hoke reference).
Content of the posts is great though. Keep up the good work Seth.
What makes Nebraska's high rank on licensing awesome is the fact that Nebraska's appeal is largely contained within the state, and Nebraska ranks 38th by population.
So that number reflects the reality that the average Nebraskan owns something like 17 pieces of logo apparel, and has at least one Husker-related something plastered on their truck.
Awesome post. Great work, Seth.
i suppose this has to do with things like radio broadcasting fees, stadium naming rights, coach's show sponsorships, advertising in programs and in the stadium, fees to allow something be "the official something of something." i can surmise that the UNC, UK and OSU stuff might have something to do with those programs also having wildly successful basketball programs. i am not sure how 'bama would work into that.
Don't let Dave Brandon see that we're only 20th in 'Contributions & Donations.'
I am sure DB has a meeting each week on this exact subject. He likely focuses on it while he does his yoga.
So who are these 3rd parties that are paying coaches in the SEC? I'm assuming sponsorship deals from businesses?
Cam Newton's Dad.
Simple advertising/appearance in commercials, could be sponsors of radio shows or stations themselves, could be the Nike/Addidas contracts, Roalties from the Blindside (for the SEC folks), etc.
after firing Craig James into the sun is make a rule that every school that didn't break even over a five year period would either have to show that thet were close to being able to do that or go down to FCS. The obscene student fees some schools are forced to pay is despicable.
Especially since it seems like these schools could simply eliminate thier football team and invest heavily in Basketball, where it is much easier to become good. Take BGSU, my hometown team-- they already have a pretty nice new gym. Add a sweet training facility, pay for better coaching, and rebrand away from orange and brown (or at least go back to their 1960's style unis) and I garuntee that they would be much more efficient in getting BGSU on TV than they ever would having a terrible football team.
http://www.cas.unt.edu/~kwon/Paper_Tucker04_EER_OLS.pdf
For powerhouses, yes it helps a lot. Private schools like University of Miami and Notre Dame and USC find it crucial. Big state universities use it to substantially increase national prestige and to foster hometown loyalties that translate into capturing a greater share of the in-state intellectual pool. The football program is the "front porch" of American universities. They establish the institutions as brands long before kids start looking at the educational side. I think if you polled the Michigan students and alumni on this board on why we chose to go to Michigan, our fandom for Michigan football as children admittedly played a large role.
My own applied-to list coming out of high school was Columbia, Princeton, Northwestern, Michigan, Wisconsin, Indiana, and Michigan State (accepted to the last 4, got as far as Phase 2 at NWern)-- five Big Ten schools and two of the oldest football programs in the country. Late in the game a good friend said she was looking at Washington University in St. Louis and I quickly applied there too, but before that I didn't know it even existed.
For schools which are essentially solvent, that makses sense. But you can't tell me that BGSU or Central Florida wouldn't benefit more by simply putting up giant billboards in the fifty biggest cities or by simply buying a commercial spot. As a marketing tool, I just don't understand how its worth 10 million dollars in student fees to have an athletic program. Its funny-- in High School, I didn't know washington (Stl), either. Now? Grad school possibility.
Because most programs aren't profitable. It varies year to year-
12% of college athletic programs are profitable
http://sportsologist.com/college-athletics-by-the-number/
To 22 of 228 D1 programs made a profit-
http://www.usatoday.com/sports/college/2011-06-15-athletic-departments-…
But you're looking at maybe 2 conferences of teams after 5 years. Though that would solve the playoff problem. ("Welcome to the National Championship Game at the Rose Bowl, presented by....")
For example, at Virginia, all students can go to all sporting events for free. So for the student fee number to be comparable, all schools would have to include their student ticket revenue. It's still unfair to basically force your student body to pay for athletic tickets, but every athletic department is getting money from students in some form.
Since when was Nebraska in the MWC?
(Check the first table of yours)
Wow, it must cost a fortune to go to a Texas game.
...licensing/royalties bonanza was largely due to its 2011 MBB national championship.
I think a lot of it has to do with how the schools fill out and categorize stuff. We now do our tv show through the marketing deal we have with IMG. Before, when it was individually produced Michigan Replay it was probably outside revenue. Now that it's done "in-house" things like that fall under the checks IMG write us, rather than outside media.
Likewise, I think not too long ago Michigan changed how coaches got paid outside of their salary. Hoke's base salary is $300k, but he gets all the rest of it from Adidas, tv show, etc.
http://www.crainsdetroit.com/article/20110330/FREE/110339985/brady-hoke…
I think those used to be direct payments to the coach, but now for "propriety and appearance" I think those are paid to the University, the the U pays the coaches. It's defacto the same thing but makes them feel better about it. Like there's oversight or something. Where as at a lot of schools it's probably still the other way, so it might look like more is coming from the outside than at Michigan. (And, of course, I'm sure a coaching show in Alabama goes for more than in Michigan).
Donation-wise, if anything, it's probably up in this era of forced donations. Michigan Athletic donors have been historically and notoriously cheap. We've ALWAYS ranked way behind other schools with big time programs. I bet if it was tracked, we've probably moved up the list. I'm sure part of it is we have big time donors who probably give a bigger percentage to the school than the AD, unlike a lot of lesser schools, but even so there's a reason it takes so long to get some of these things built...it takes forever to pull together enough donors. Bo had a long haul getting the building that would be named after him built. Martin did different sections and sports one at a time because there wasn't enough donor money to do all at once. We demand a lot, but haven't historically wanted to pay for it.
Does anyone else notice how closely Harvey Korman/Count de Monet resembles Rich Rodriguez? For a while there I thought it was a photoshop.
Their budget is part of the National Security appropriation, and therefore classified.
...DoD appropriations are not classified. The reason is because the service academies provide their education tuition free to all of their students.
Weirdly, Navy didn't report what Air Force and Army did. Ticket sales, student fees, contributions and donations, payments to coaches from 3rd parties, NCAA and conference payments, money from away games, media rights, royalties, payments to visiting teams, coaches' salaries, recruiting, team travel, game day expenses, fund raising/marketing expenses, and medical insurance were all itemized by Air Force and Army, but not reported by Navy. I don't think this is DoD classification or privacy. I think Navy asked what ND reported and reported that, and nobody FOIAed them because they could probably level ESPN headquarters with the U.S.S. Constitution, let alone the Nimitz. One of the most important rules you learn in Journalism school: never fuck with anyone who owns a carrier group.
Comments