Last Chance To Kickstart Hail To The Victors Comment Count

Brian April 20th, 2012 at 12:37 PM

Two things. One: I feel bad today in about three ways. I'm taking a day off. Apologies. I'll have everything you ever wanted to know about Allen Gant on Monday.


Two: I assume the box you see at the right hand side will turn into kitten fireworks around 4:30, when the Kickstarter funds, and funds spectacularly. Given our numbers there's a fair chance everyone reading this has already participated.

For that we thank you. This is a massive humblebrag opportunity, so here goes: it boggles the mind that we could raise almost 50k for our preview magazine.

On the odd chance that someone reading this hasn't signed up: you've got about four hours to get in on the festivities. We've added a launch party in June that everyone who signs up will get invited to, and there is of course the massively bad idea that is the Brian Photobomb t-shirt. Primarily, you will receive a magazine full of fancy thoughts about your 2012 Michigan Wolverines.

Go Blue, and thanks.



April 20th, 2012 at 1:06 PM ^

That Brian photobomb T cracks me up so much, I still chuckle every time I see it.  I don't know if anything can ever surpass the Raptors .gif for me, but that shirt is pretty close.  Cannot wait to get mine and start parading it around the mean streets of Schaumpton.


April 20th, 2012 at 1:22 PM ^

Still needed a birthday gift for myself and said F--- It!  I need myself a photobomb T-shirt and donated $50.  I'll definately be wearing that shirt when I hit Michigan Football games from now on.

Blue in Yarmouth

April 20th, 2012 at 1:24 PM ^

I would pledge the last $900.00 to make sure we hit the $50,000.00 mark. Let's make it happen!

Edit* the time it took me to type this post we blew through the 50K mark. What a blog!

ND Sux

April 20th, 2012 at 2:40 PM ^

you'll get an email from Brian when it's time to do the rewards, and you will then have a chance to provide the details of your elections (which t-shirt, what size, etc.).  I assume the same will go for your message. 


April 20th, 2012 at 2:05 PM ^

  Just curious, since you raised so much more than the Goal, Does this mean;

1. You're funded for the next 2-2 1/2 years

2. This year's edition will be even nicer/bigger

3. Improvements for MGOBlog


4.  This goes into Brian's account to one day catch one of those $20 million flights to space


Regardless, well deserved, Cant wait for the magazine!!!!

Jeff M

April 20th, 2012 at 5:22 PM ^

I'm sure Brian thought out the contribution levels and gifts well, but the lower ones were more or less at cost. While donating the higher amounts are priced enough above cost (making assumptions about the value of Brian's time) to really help fund the project, the purpose of donating the lower amounts is to help with liquidity. They move some magazines and t-shirts now when they need the publishing money, rather than sell them later and pay back the publishing money (which they couldn't reasonably do; at best they would have some killer interest rates to pay back which might make publishing not worth the risk).

The plus side is the fundraising went really well. The minus side is that since so many of us have already pre-ordered the mag, not as many will likely buy it once it comes out.

I've heard horror stories of Kickstarter campaigns going south because the relative costs and contribution levels weren't thought out well enough, and the costs they would bear weren't anticipating well enough. But, like I said I'm sure Brian thought through the costs well, and since the goal was exceeded so much it should still be profitable. To answer your question directly, BursleysFinest, I think the "extra" money from this would be used the same way profits from selling the preview in a normal year would be used -- maintain the site, pay Brian's and Ace's bills, and yeah, maybe hold over for publishing next year's edition.




April 21st, 2012 at 12:35 PM ^

I think I can answer better than Brian on 1 and 2. For 3 I can only tell you what he told me.

1. Not at all. The $20k was basically the point at which we figured if we print the fewest possible books we could still pay the contributors and our losses would be such that our wives would stay married to us.

We set the funding goal for about half my projected overhead for the project if we printed the minimal amount we were quoted for. The better the KS did, the more we planned to print. Remember that Amazon and Kickstarter get a cut, and we still have to ship these and house these, plus a lot of those sales were t-shirts so we could have some heavy expenses still. Right now we are actually at about zero profit for the entire project, but we have enough to pay the contributors upfront, which is a big deal to us. There's still a lot of books to sell. The Kickstarter gave us the overhead to make that happen, because printing a book involves writing big checks.

2. This year's edition is gonna be maximum size and maximum niceness. We're using the best stock the printer has. The plan was always if we're going to do it, it's gonna be the best paper, and as big as we can make it before we cross the line on shipping weight.

3. Most of the profit is earmarked for site improvements, two specific ones that are really big.


April 20th, 2012 at 4:53 PM ^

Congrats! I had been running behind on my beveled guilt so it was nice throw some cash at an awesome magazine. Think of that total as a showing of appreciation for what you do. Enjoy the day off.