Michigan to Paint #GOBLUE on field

Submitted by HALOL on April 11th, 2012 at 11:50 AM

Michigan Football

Michigan to Paint #GOBLUE Hashtag on Field for Mott Spring Game http://mgob.lu/UMSpringGame 


Pretty cool idea, it ties in with a contest that the Michigan football twitter page is doing.



April 11th, 2012 at 4:43 PM ^

Anything in twitter-speak is tacky on its face. Hashtags have no place in the Big House, let alone on the field. A simple "Go Blue" would of course be significantly less offensive to the senses, although writing much of anything on the field still makes me less than joyous.

Let's quit trying to update with this kind of bullsh#t and be content with the way things are... this is Michigan fergodssakes


April 11th, 2012 at 11:55 AM ^

If this is just for the spring game, I think it's a fine idea. However, I'm not really a fan of putting anything else on the field during the regular season(including the Big Ten logo).


April 11th, 2012 at 12:19 PM ^

 but "Hold the Rope"

There'd be mass insurrection in the streets. Ann Arbor Torch & Pitchfork would have to set up sidewalk carts outside Brandon's office.


April 11th, 2012 at 12:19 PM ^

I don't mind it.  It promotes nothing but the school, which is what matters.  It's not a corporate logo or an advertisement or anything like that. 


April 11th, 2012 at 12:37 PM ^

I knew someone would say that, but I completely disagree.  Everyone who wants to be on twitter is already on it, and no one will read that hashtag and start using twitter because of it. 

Saying #GOBLUE promotes twitter is like saying a Nike ad promotes wearing shoes.  No, people already wear shoes, Nike wants them to wear Nike shoes.  People are using twitter, we might as well have them use it for Michigan's benefit. 


April 11th, 2012 at 12:57 PM ^


...It sounds like they're going all out:  Twitter contests and a Twitter feed during the game.  Yes, it's focused on pure promotion of Michigan football, but at the same time, it's indirectly promoting Twitter and Twitter usage.  There's no side stepping that.  And yes, people will absolutely join Twitter over this as well as go on Twitter more than they normally do.  This is the closest thing to promoting Twitter as you can get without saying "We're promoting Twitter!"



April 11th, 2012 at 7:10 PM ^

Agree to disagree I guess. I don't see why M would have any interest in promoting Twitter, just promoting Michigan on Twitter.

I also see this as analogous to any organization saying "Like us on facebook."  That doesn't promote facebook, because the only people who will do it are regular facebook users.  But it does promote the organization, through facebook.


April 11th, 2012 at 9:00 PM ^

Like I said before, it's an indirect promotion of Twitter.  With your example, like it or not (no pun intended), a company saying "Like Us on Facebook"  is in a way, promoting Facebook.  There's no logical way you can prove otherwise.

Like you, I do think Michigan is doing it for themselves only, and I'm not saying Michigan is overtly marketing for Twitter, or that they even give a rat's ass about Twitter. All I'm saying this is akin to me driving to work in a Dodge.  I'm only concerned with getting to work on time, but at the same time, without realizing it, I'm promoting Dodge while doing it.  That's all.

So, you're right, I'm right, we're all right.  End of story.

French West Indian

April 11th, 2012 at 12:27 PM ^

It's obviously being done to raise some kind of awareness or get attention.  In which case, doing it during a real game would make much more sense.

Frankly, it wouldn't surprise me if this starts showing up on the uniforms as well as playing surfaces.

Perhaps we need to start reminding President Coleman & the Regents that Brandon is the athletic director, not the marketing director.


April 11th, 2012 at 12:31 PM ^

As a student, I am typically fine with the changes (see: piped in music, uniforms, etc.) but this is going too far. This is ruining the aura of the Big House. 


April 11th, 2012 at 12:35 PM ^

Aside from not really liking the idea that twitter must be in every part of my life, I think it's just plain tacky. As long as it's just the spring game, whatever...


April 11th, 2012 at 12:48 PM ^

If this is just for the spring game festivities and following lax match then I'm ok with it. That way people will tweet about the lax program and get the word out there. If its there against Air Force then I'll have a bone to pick with someone.


April 11th, 2012 at 12:59 PM ^

I'm totally good with it. It's one thing to want to uphold tradition - it's another to pretend like you're not living in the present.

People are going to tweet about the game. They already use the #GoBlue hashtag. Why shouldn't the University own it?

Of course, I'm biased - I work at a digital advertising agency...



April 11th, 2012 at 1:01 PM ^

It would look pretty cool if it didn't have the hashtag in front of it. If it just said GoBlue then I wouldn't mind even seeing it permanently.