I had the honor of meeting Lloyd Brady recently, and he was kind enough to make a cameo in a commercial I shot for a student running for CSG President. You can spot him at :38.
A friend of mine shared this with me and I thought it was pretty cool. It shows Michigan fans in New Orleans and gives us a sense of the good time that was had.
BTW - There are two Lloyd Brady sightings in the video.
If someone can embed it would be appreciated.
ANN ARBOR, Michigan (AP) -
University of Michigan Athletic Director Dave Brandon unveiled a brand new look for the Wolverines football team in preparation for their January 3rd Sugar Bowl appearance against the Virginia Tech Hokies. The announcement caused a firestorm of controversy amongst boosters, university officials, and unemployed arm-chair blog-critics alike.
The audacious uniform design features a University of Michigan student known in fan circles as Lloyd Brady. Brady is screen-printed prominently above the familiar block M logo, holding a spoonful of sugar in rapturous delight to celebrate Michigan's BCS berth.
Ryan VanBergen models the new Wolverines designs and pensively contemplates suicide.
"This is all about extending the Michigan brand," said Brandon in front of an assembly of visibly shocked press correspondants and fans. "Lloyd Brady is an emblem of the plugged-in, 24/7 blogosphere. We worked hand-in-hand with Adidas to make sure he is presented in full splendor. These uniforms harken back to the great traditions of the past while looking forward, boldly, to the coming day when the tail of internet fandom will inevitably wag the dog."
When asked how the idea began, Brandon detailed a wild night of inspiration. "Well, the nebula of the idea started one evening at a local bar with Jim Brandstatter. Beers led to shots, shots led to harder stuff, and, well... Let's just say cocaine played a role. Jim was keyed up, to say the least. Rambling on about Michigan Replay, about how the spread offense was really an outgrowth of the homosexual agenda... lots of wild ideas. I saw his white, powdery mustache and made a comment about how apropos it looked in light of our sugar bowl appearance. Once we got on the subject of sugar, the rest is history."
From there, a team of over three-hundred Adidas designers set to work creating a Sugar Bowl uniform worthy of the annals of Michigan history. "I think, clearly, we're entering a new era in sportswear," said Marty Tisdale, senior game apparel supervisor at Adidas. "The front of the uniform makes a bold statement. This isn't your father's Michigan Wolverines, no way. This uniform is the sportswear equivalent of social media - it gets people talking. In fact, the uniforms are outfitted with smart chips and keypads sewn into the fabric. During timeouts, players can tweet messages, via voice recognition, to fans in real-time with the push of a button."
The eye-catching uniform backsides are sure to turn heads on Jan. 3rd.
"The front of the uniform is really the tip of the iceberg," said Tisdale. "The backside is where we really pushed the envelope. The forty-two block M's on the back represent Michigan's forty-two Big Ten championships. As you can also see, we've tastefully adorned the uniform with a ghost-twill, sweat-wicking logo decal of our marketing partners, Domino Sugar. We hope the fans will appreciate the surprising blend of unrestrained whimsy and soul-crushing corporate fellatio."
When asked what he thought of the design, head coach Brady Hoke muttered something indistinct, then caught Brandon's stern gaze. He then offered, rather half-heartedly, "Well, you know, I think they're... tremendous."
The only coach who didn't seem on-board with the design was offensive coordinator Al Borges, who missed the press conference. He walked into the Schembechler Hall after his lunch break, took one look at the uniform concept, and turned away. After minutes of staring blankly out into the distance, hands in pockets, he said, "What have we done? God in heaven, what have we done?"
Brandon pays no mind to criticism, however. "The future is a scary thing to some people. I mean, think of the first facemasks. At the time, the guys wearing them looked pretty faggy. These are the next step in that evolution."
If Wolverine fans are unhappy with the Sugar Bowl uniforms, they can take heart; they are not permanent. Brandon also announced plans to wear different uniforms for each and every game next season, a total of twelve unique Adidas Tech-Fit designs. "Right now we're experimenting with different looks. Brandstatter and I like black-on-black, maize-on-maize, really eye-catching stuff." Then, with a furtive snort from a rolled hundred-dollar bill, Brandon added, "And of course, there's always white-on-white."
IIRC, both Lloyd Brady & Facepalm Guy received links and coverage on the frontpage. However, I have seen nothing, nada, zilch on the front page regarding the Brian Cook photobombing. This needs to be addressed. Seth, aren't you respondible to move important posts to the front page?
Should you have been in a cave the last week, here is the link to the OP: http://mgoblog.com/mgoboard/photobombed-brian-cook, and here is the photo, with fearless leader in the background preparing to devour a helpless pretzel.
Six Zero here, proud to announce the glorious return of…
This feature highlights some of the more famous personalities here at MGoBlog
and beyond. Without pulling back the infamous veil of blog anonymity, we’ll get
to know some of your favorite posters better and possibly shed some light on
their definition of why it’s so darn Great, To Be, A Michigan Wolverine.
CLICK HERE TO VIEW PREVIOUS EDITIONS OF MGOPROFILE
(Scroll down to the MGoProfile section of the User-Curated HOF).
And now, my friends, I give you…
Man. Myth. Legend. Lloyd Brady.
I submit to you a young man, a seemingly random spectator who-- through no machinations of his own, mind you—found himself thrust into the spotlight of MGoBlog and beyond. Doing a simple search on MGoBlog doesn’t quite do it justice; this guy registers prominently on the search engine of your choice. The phenomenon now known as “Lloyd Brady” has, for better or worse, become a part of the common lexicon of the site and the fan base as a whole, and for all we know may go down in history with the jingling of keys and the term ‘Little Brother’ as part of the fabric of traditions that is Michigan football.
This week I was able to get in touch with arguably the most famous fan of the Michigan Wolverines, and rest assured, this is indeed legitimate. It’s my pleasure to bring you this MGoBlog exclusive interview with the one and only Lloyd Brady:
1. So first and foremost, in your own words—who or what is ‘Lloyd Brady?’
Lloyd Brady started as someone’s description of my appearances, but has kind of evolved into something more than what I look like. It has become me, kind of, as in that’s how people recognize me and people that recognize me as Lloyd Brady probably don’t know my real name so it’s me as two people in a sense.
Like, in a Bruce Wayne/Batman kinda way?
It’s hard to explain. But, when people see me and my expressions, it’s usually how they feel as well, I think. For example, last year at the Penn State game I was on TV with kind of a depressed look as we were losing and it seemed likely we were going to lose. People posted pictures and comment “This is how I feel,” and other things like that. Then, at another game that we won, I was captured on television with a huge smile and people were posting, “if Lloyd Brady is happy, Michigan must be winning”. So Lloyd Brady is me, but is also a representation of Michigan, and a feeling or sensation. I think that there is some Lloyd Brady in every Michigan fan, but I have become the representative figure of them all I guess.
Yes. You are the embodiment of Michigan Men everywhere. Whatever Lloyd Brady is feeling during any given play, we’re probably experiencing the same thing. And yet, none of uscan possibly imagine what it was like to be caught in the center of this phenomenon. Can you describe what it’s like to, well, be ‘Lloyd Brady?’
It is interesting. I didn’t really like it at first because it seemed a little weird seeing my picture and people making comments, but have learned to accept it and enjoy it now. It makes me happy to make other people happy and if meeting me or seeing me enhances someone’s Michigan experience, I guess that is what I like most about it. There are threads that people post their stories about seeing me on TV and telling their wives and kids, and now they look for me as well. It is just crazy how much attention it has gotten. I have progressed to a point that if it makes people happy, then that’s probably a good thing.
2. I’m sure we can all remember the day or at least week* when this whole thing broke. How did you find out about it?
I found out for myself actually when I was looking through MGoBlog after the game and clicked on the original Lloyd Brady thread and it was “woah, that’s me!”
As someone who wrote a little piece called “WifeDay,” I know what it’s like to have something blow up around here and grow beyond your control. At what point did you realize how big Lloyd Brady had truly become? Was there a point where you just threw in the towel and learned to live with it?
When did I realize? The Photoshop thread. I never denied it, it was just I think I took it the wrong way to start. It started as poking fun which I didn’t enjoy too much, but now it is completely different and I think I accepted it when Brian threw out something about it on the main page that he showed his support for me and that it was a good thing, not a bad thing.
Yeah, I think an epic 386-response thread would be hard to ignore. So you’re a reader of MGoBlog, then? After all this, I don’t think anyone would blame you if you boycotted us for the rest of your life. What are your thoughts on the site?
I have been a fan of MGoBlog before this started even. I love the breakdowns of Michigan sports and besides, the MGoBoard isn’t always just Michigan related threads; there’s others that keep me up to date on other sports related news as well.
I agree—even popular culture and news (like this summer’s northeastern earthquake, personally) has a way of breaking on MGoBlog for the loyal readers. So now we know, people—when Lloyd Brady needs an update on the Red Wings score, you know where he turns.
3. Does the ‘Lloyd Brady’ meme exist only as an online entity, or is it alive and well on campus also? And how has it affected you on a personal level in real life?
Lloyd Brady started online, but there are people behind all those computers and many of them attend the University of Michigan (a lot of them go here) or attend football games or some of the other sports. Yes, it is on campus, I take pictures with people at parties, bars, games. On a personal level I don’t think it has changed me much; I don’t go and exploit it and say, like, “I’m Lloyd Brady” and try and get free shots at the bar or anything. I’ve had it happen, and it’s fun to see someone on campus that recognizes me: it usually leads to a conversation of Michigan sports which I am always up for talking about. Last year, people were calling out to me or taking pictures at the Gator Bowl. It also comes up at the basketball games, hockey games, etc…
Last week while at work one of my co-workers told me he was in California for the Ohio game and said at the bar he saw me on TV and some other random person at the bar yells “Lloyd Brady!” which is crazy to think about I think.
4. Yes. You are a national ambassador for the fan base and arguably one of our biggest fans. What is gameday like for the student section’s most popular face?
Gamedays. If you ask my roommates they may hate me, but I make sure they are up and ready to go. Usually for noon games I’m not allowed to wake them up until 7 am. And later games, 9 am. On gamedays, I naturally wake up around 6 or 7 ready to go. Shower, wake people up, then go and tailgate for a while. Tailgating at Michigan is extremely different than any other campus I’ve visited. I enjoy the campus atmosphere during gamedays a lot. After some tailgating, it’s time to go to the game, usually a little earlier than other students.
Especially for you. I’m sure there’s pictures to pose for, autographs to sign, babies to kiss. What’s your secret for getting so much screen time?
I’m not sure there really is a secret, I just go be myself and enjoy the games as much as possible cheering, celebrating, doing things simply. I don’t dress up, bring signs or do anything real extreme to get on TV. I guess it’s just location and it’s a lot easier to pick me out I guess because people are looking for me.
That’s true. Let’s see a show of hands out there—as soon as ESPN cuts to the student section, who doesn’t start scanning the crowd to see if you can pick out our boy Lloyd?
5. Let’s talk more specifically about the student section. And, well, Denard. You’ll be forever immortalized celebrating with him on the wall on national television after the UConn game last year. Tell us about that moment.
It was the first game of the season. We had some hype going into the season and didn’t really know what to expect since it was about time for Rich Rod’s offense to finally take effect. Denard came out strong and Michigan won, and everyone was excited for the time being as how things were going. After the game, the players came running over and Denard jumped up into the crowd, and then the moment that was captured was me pulling him up into the crowd. And with the angle the photo catches me at, I do look like a mix between Tom Brady and Lloyd Christmas. I was the starting QB for our state championship high school team, and back then people were referencing the “Tom Brady” look-alike appearance… but the Lloyd Christmas was definitely something new.
A former athlete, and now you’re obviously a UM student. One day you’ll graduate and be on the job hunt. What would you do if the ‘Lloyd Brady’ thing came up in a job interview?
If it ever came up in a job interview-- I would actually think of showing someone in an interview maybe, give them something easy to remember me by. But, if someone else brought it up, I think I would be excited and shocked. It would give me a larger perspective to how big Lloyd Brady is known and also how many people read MGoBlog.
6. And you will forever be a part of its lore. Can you explain why you are a Michigan fan?
I was born and raised to be a Michigan fan. I have been attending games since I was 2 years old. As a child I had a Michigan helmet and played one on one tackle football against my dad and somehow won every game on some dramatic play. My sister’s first words were “Bo Schembechler;” she used to pretend to be on the phone and when you would ask her who she was talking to she would respond, “Bo Schembechler.” I actually did some volunteer work with Bo during a cancer drive for former Wolverine Tom Slade. I’ve never thought of switching loyalties or ever considered being a Spartan. When applying for college, I received my MSU packet in the mail, my parents were excited for me (well, maybe not my dad because he bleeds maize and blue). But when they handed it to me, but I didn’t even open it; instead I said “Great, I’ll go to Arizona if I don’t get into Michigan.”
Arizona? I bet that’s much more ironic now than it was, say a month ago. Finally, who is Lloyd Brady’s all-time favorite Wolverine?
Lamarr Woodley. I’ve followed him for a long, long time and it was great to see him excel at Michigan and beyond. He was a great defensive linemen and super-exciting to watch since you knew he could always get to the quarterback on every play. That whole defensive line, though, with Woodley, Branch, Watson, and Jamison, was one of the greatest D-line groups in Michigan history. Also, I guess it would make total sense if I included Tom Brady on that list as well. There are so many people that I could list … and Bo would be right up there too.
Yes. Lamarr is one of my favorites as well. And right up there on the list of many others is a man known as Lloyd Brady. Thanks so much for sitting down with us, and can we expect to see you in the Mercedes-Benz SuperDome on January 3, 2012?
Yes, I’ll definitely be going!
*THE ORIGIN OF LLOYD BRADY
The original ‘appearance’ of Lloyd Brady, at least according to national television and Michigan football, is vs. UConn, September 4, 2010. The famous DENARDING of Notre Dame takes place on Sept. 11, 2010, and LB once again makes appearances during that game as well, and I think that’s when the meme truly grows wings and prepares to take flight. He then makes a famous local appearance during the remote Colin Cowherd show in Ann Arbor, and that's when heads really start to turn. The first concrete evidence of it truly blowing up isn’t until September 22, when Shredder posts this thread professing his nigh-offensive preference for the young fan, but at that point the name still has yet to drop. For the first week and a half he is referred to simply as Tom Brady/Lloyd Christmas fan or TB/LC Lovechild. The next day there is a post by Yostlovesme concerning Cowherd’s B1G road trip in which LB is referred to simply as ‘Lloyd,’ with regards to whether or not Michele Beadle actually threw him a t-shirt during the Cowherd broadcast. The next day (Sept. 24) Blazefire writes a charming Friday-morning lovefest for all things maize and blue in which LB is again revered in a post by Block M, yet he is still not officially named.
As for who is TRULY responsible for the name, it’s hard to say, but Brian himself has admitted that he feels he is responsible for coining the nomenclature, and there is archived materials to support this. One thing is certain: It officially goes supernova on September 30. He is officially recognized by Unverified Voracity in a front-page post in which Brian starts off calling him “TomBrady/Lloyd Christmas fan, and even posts video in which he claims to see him (‘I’m saying there’s a chance at 2:02’). Just after the video, Brian refers to him as LLOYD BRADY, and throughout the rest of the thread multiple posters embrace the name, starting chronologically with LoyalBlue15 at 10:03am, who ironically calls for yours truly to design a Lloyd Brady shirt. At 10:46 mdoc answers Brian’s seemingly innocent call to begin photoshopping LB into historical situations like the stunned Okie fan meme. Not long after at 10:50am, Aquaman2342, already using it as his avatar, posts a full-size image of the Lloyd Brady Time Magazine cover which sets off the feeding frenzy. Mdoc drops another mash-up job at 11:04, thus inspiring megalomanick to start the now-legendary OT Lloyd Brady Photoshop thread at 12:30pm.
The rest, as they say, is history.
Lloyd Brady. The meme really has taken on a sort of mythical presence, and it’s easy to forget that there’s an actual guy out there who wakes up and goes to classes and lives his life when he’s not in glorious High Definition in every one of our living rooms on Saturday. As he himself said above, it’s almost like an alter-ego, except in a maize tee and blue base layer instead of a cape.
Let’s face it, Lloyd Brady is something of a celebrity within our fan base, and it’s been fun for all of us to be in on the joke, along for the ride. But it hasn’t always been fun for him—at its birth, this whole spectacle was ridiculing and almost cruel in nature before gaining an air of respectability. It’s a testament to this guy that he took it as well as he did, and even found a way to claim a sense of ownership over something that he originally had no control over.
With that being said, Underground Printing and MGoBlog are pleased to announce a new partnership with the man behind the face, and are proud to release the all-new Lloyd Brady Collection at the MGoStore. These three new designs celebrate the phenomenon of Lloyd Brady and are now available for order:
CLICK THE ABOVE IMAGE TO ORDER!
Bigfoot. Santa Claus. The Loch Ness Monster.
Little green men from Mars. And Lloyd Brady. If you believe with all
your heart, then he must be real, kids. THE TRUTH IS OUT THERE!
CLICK THE ABOVE IMAGE TO ORDER!
Because, you know, he is. For all of us.
WHERE IN ANN ARBOR?
CLICK THE ABOVE IMAGE TO ORDER!
Designed as an homage to Carmen Sandiego, it’s everyone’s favorite
pastime between the whistles. Searching for Lloyd Brady is more
than a gametime activity, it's a new Michigan tradition.
Lloyd Brady looks great in the student section and even better on your HDTV… but he’ll never have looked better being worn on your chest, or even under the Christmas tree for your favorite Michigan fan. Order now before they’re gone!
MERRY CHRISTMAS AND GO BLUE!
Thought that they deserved their own thread.
(Lloyd Brady and Facepalm guy)
Lloyd Brady was all over the place today. I conservatively put him at a full 12 appearances, easily identifiable by the electric blue Under-Armorish longsleeve under this maize shirt. As far as I'm aware, this represents a career day for Brady. Even my girlfriend is now able to spot him in a crowd shot. But on a day like this, some clouds need to be found in the silver linings. Legitimate questions, I believe, need to be asked. Hard questions to ask about an icon, but that's what I do. I ask the tough questions others won't, like "Grape Nuts, WTF?"
1. To what extent is LB's performance simply the product of playing Minnesota? Should we take today with a grain of salt, and reserve judgment on what kind of a season he's having until we play Sparty and the tougher opponents?
2. We've had five games at home. LB cemented himself in MGoBlog lore after stealing a long solo shot (looking sad) during the McGloin Rampage at Happy Valley last year. So, queston the second: do we need to see LB step up his performance on the road this year?
3. Question the third: is overexposure bad for a celebrity like LB? Great numbers today, but I admit, after about the 4-5th shot, I stopped saying "it's Lloyd Brady! Drink!" and let the girlfriend take over. She stopped after about 4 more sightings. After that, I started saying, "hey, I think that tall dude is Facepalm Guy! Drink!"
Who saw Lloyd Brady after Denard's first TD run on the SICK option play?