For the second time this season they turned on the lights at Michigan Stadium, and for the second time this season nature showed its unabashed disapproval. Unlike last month, though, Michigan avoided throwing caution to the wind and, for the most part, avoided throwing at all. Michigan’s running game put up 371 yards, a performance Michigan fans haven’t seen the likes of since…well, I’d probably have to ask the people I saw in front of the stadium with commemorative Rose Bowl canvas tote bags.
The ominous been-here-before feeling that hung over the stadium lasted three plays. Demry Croft hit slot receiver Phillip Howard for 25 yards on a busted Josh Metellus coverage on 3rd-and-7; they then rushed for no gain and passed for eight before Maurice Hurst tipped a Croft pass and nearly intercepted it himself, forcing Minnesota to punt.
Brandon Peters got his first career start for the Wolverines and, on their first play from scrimmage, hit Donovan Peoples-Jones for an easy eight yards. From there Karan Higdon carried for 47, a Khalid Hill dive converted a 3rd-and-1, and Peters hit Sean McKeon on a throwback screen for 20 yards and a touchdown. The drive accounted for 32 of Peters’ 56 passing yards on the night, including his lone touchdown. Michigan was largely able to shelve the passing game before the midpoint of the first quarter.
Minnesota responded with a well-executed drive, first hitting Howard—who was again uncovered in the slot—for 16 before calling nine consecutive rushes, including a 10-yard toss to Rodney Smith that Brandon Watson closed hard on but was unable to keep out of the end zone.
Two plays later, Karan Higdon needed one cut and a nice seal of the edge from Khalid Hill to go 77 yards for a score. The ominous feeling had lifted, replaced by an offense averaging 18.3 yards per play.
By the midpoint in the second quarter, Don Brown had made his adjustments, Khaleke Hudson had already racked up seven tackles, and Chris Evans had started to trade long runs with Higdon. Evans put up back-to-back runs of 18 and 60 yards to put Michigan up 20-7, and Michigan finished the half with 266 yards on the ground; Higdon had 163 on nine carries, while Evans had 111 on six.
Michigan came out flat after halftime, going three-and-out on their first two drives of the third quarter. Minnesota took advantage of a short field and a couple of successful runs from their backs to creep into Michigan territory. Croft then dropped back to pass on 2nd-and-10. Hudson went over a cut block and lived up to his “Hitman” twitter handle, ripping down Croft’s arm and forcing a fumble that was recovered by Chase Winovich. The backs alternated carries again, Peters never had to look off his first read in Peoples-Jones to get 10 yards on a dig on 3rd-and-6, and Higdon then twisted his way into the end zone from five yards out. Michigan’s score off the turnover put them up 27-7 and essentially ensured that the Little Brown Jug would stay safely in Ann Arbor, spared from having to endure another Stanley Cup-esque tour of the land of 10,000 lakes.
The rest of the game played out in uniform fashion for Michigan. Don Brown’s unit was no longer surprised by Minnesota’s sweep action, while the offensive line continued to open holes for the running backs. Cesar Ruiz stepped in for the injured Mike Onwenu and showed that he could pull and target well in the run game in his first career start; he was yanked from the game after a pass-pro mishap resulted in a sack of Brandon Peters. The rest of the line had similar difficulties with Minnesota’s stunts, but they more than made up for it with their ability to gap-block; counters, power, and dives were enough to put Minnesota away.
The most eventful bit of the second half came at the end of the third quarter, when a Minnesota player appeared to punch a Michigan player after the play. Minnesota’s Donnell Greene was called for unsportsmanlike conduct and tossed from the game, as was Josh Metellus. Metellus acquired his penalty for reasons that remain unclear; asked what explanation the referees provided, Harbaugh said “it really didn’t have a lot of logic to it” but that it involved there being a scrum and Metellus walking toward it; he followed that with a low “womp, womp.”
Michigan’s defense, led by Khaleke Hudson’s 6.5 TFLs and 2 sacks, looked like it usually does: excellent 90% of the time, in need of adjustment 5% of the time, and cursed in coverage 5% of the time. The story tonight, though, was Michigan’s offense emphatically demonstrating that they, too, have an identity, a new usual.
“Looked up at one point and the statistics looked like we were Air Force. Thought we were Air Force the way we were running the ball,” Harbaugh said. And poor damn Don Brown thought he was done with them weeks ago.
Note there are 8 cups in this photo, and only 4 are coming home with me, so some of you who were here stole my cups you cup-thieving bastards. Drop them off at Bear Claw from your Cadillac while wearing black goggles and jumpsuits and all is forgiven.
The show is presented by UGP & The Bo Store, and if it wasn’t for Rishi and Ryan we’d be talking to ourselves.
The origins of the oldest and greatest rivalry trophy were way more normal than the legends, but there are some really good legends, like the time the Jug was stolen by some frat guys and they pretended to have found one.
2. Rutgers After UFR
starts at 21:45
Let’s talk about Peters: not just an O’Korn versus Purdue game. We nitpick because that’s what we do. The power running game and the tweaks to it were really encouraging.
3. Gimmicky Top Five: Other Things That Would Lose to Rutgers
starts at 39:10
We welcome MGoBlog sponsor/business attorney Richard Hoeg of Hoeg Law to try to help out Mr. Emmert in his goal of giving the NCAA some credibility again.
4. Minnesota Preview with Disinterested Ben
starts at 1:06:14
Ben Mathis-Lilly of Slate is here so we stuck a mic on him while we preview Minnesota and not the things that BML talks about because who wants to talk about that? Brian and Ben apparently, because I have great takes from watching Iowa-Minnesota that I want to share and they’re all “Hey, 15-month-year-olds, what’s up with that?”
If you or a friend made some good tunes and don't have a label out scrubbing for them we'd be happy to feature you. “Little Brown Jug”, some stupid songs Seth downloaded, and “Across 110th Street”.
Give it up to Speight for coming through in the clutch. More Johnson. Rudock discussion as per usual. Peppers. Give it to me.
Flukes and some holes.
SPECIAL TEAMS AND GAME THEORY
That. Do not do it.
ON GRANTLAND AND BEING DUMB
In case anyone was worried about either of us getting hired away by ESPN, we spend 15 minutes calling John Skipper dumb and explaining why the sudden demise of Grantland is a petulant bite of the thumb directed at Bill Simmons. Also we then talk about the quote-unquote "big leagues" and how they are a trap.
10/31/2015 – Michigan 29, Minnesota 26 – 6-2, 3-1 Big Ten
ONE. We've got a radio show now so I've been listening to sports talk radio even when Sam and Ira aren't on. I do it to compare and maybe get better and maybe draw confidence from the fact that a lot of sports talk radio is outrageously bad. The parts that aren't are often outrageously robotic. WTKA has a bunch of NFL stuff now that they switched to CBS, and it's on when I go to and from our podcast on Sunday; sometimes I catch it on a Thursday.
Tom Brady was on. Jim Gray actually asked him a lot of pointed questions about the upcoming game against the Colts and whether he had a desire to rain unholy fire upon those bastards. Brady responded with the passion of an accountant. I would chalk this up to Brady's flat affect, but I've seen player after player descend into this anodyne non-existence. This is a a league that spent most of the offseason discussing the Ideal Gas Law, after all—even if they didn't know they were doing so. It's just a thing. Colleges teach it but it doesn't take all the way. The NFL perfects it, along with the slant.
TWO. Minnesota has not been good for literally 50 years. Their blips to the positive aren't even Illinois blips. Every decade Illinois will show up in a BCS-level game; the Minnesota coach with the best winning percentage since 1944 is one Glen Mason, who the Gophers fired so they could hire Tim Brewster.
THREE. In 2005 I was pretty mad after a weird game where the Michigan Stadium scoreboards fritzed out and Jim Herrmann called a blitz on which Prescott Burgess, a 230-pound linebacker, was tasked with two-gapping a 270-pound monster TE. When I get mad I tend to be mad about everything, but when Lawrence Maroney rushed out to midfield and planted the biggest damn Minnesota flag in existence I was just like "yeah, go ahead, you earned that."
Sixty-plus Gopher players stormed across that field to reclaim the Jug without considering decorum, sanity, or sportsmanship. Michigan had just lost a game mostly because they called a blitz so telegraphed that a petrified backup QB could check them into a 50-yard run and I had enough non-hate in my heart to genuinely enjoy the fervor with which the Gophers reclaimed Fielding Yost's 30-cent chunk of crockery.
FIVE. Jerry Kill retired last week because he could no longer control the seizures his cancer had bestowed upon him. Jerry Kill talks like a NASCAR driver. He comes by his coachspeak honestly, and when Tracy Claeys was again thrust into a role he probably never thought he'd be in—Kill tends to buy and hold assistants until the end of time—he sounded 100% like Jerry Kill.
It was awkward. It was stilted. It was genuine as hell. He told his kids not to play with emotion because emotion evaporates but to play with passion because passion sticks and I was just like YOU MAY BE SAYING THIS LIKE TOM BRADY SAYS THINGS BUT I KNOW THAT FEEL.
SIX. Junior Hemingway, just shouting and weeping after the Sugar Bowl.
SEVEN. Jerry Kill.
EIGHT. Michigan won a football game that often doubled as an exercise in hilarious improbability. Michigan gave up a 52-yard touchdown after Jeremy Clark executed the platonic ideal of coverage against a corner route. With 19 seconds left in a football game, Minnesota spent 17 seconds on a series of elaborate motions on first and goal from the half-yard line.
Football is weird and terrible and sometimes it gets you to within a half-yard of a cathartic, wonderful victory and then says "nah." Sometimes when you're 2-and-a-billion after always being good your walk-on QB dials up a bunch of incredible throws and you go grab the Little Brown Jug with a newfound respect for its importance. Football, above all, is cruel.
NINE. If you are a Minnesota fan on a bitter Monday indeed, here is the equivalent of Lawrence Maroney planting a flag. It is Jon Falk, the recently retired and legendary Michigan equipment manager, welcoming his favorite 30-cent crockery back home.
It hurts, but that means something. That is a thing that is real. It is a reflection of Jerry Kill killing himself to be in this game and dying because he has to leave it.
TEN. I've always hated THIS IS MICHIGAN a bit because it reminds me of going to Penn State in 2006 and having their chintzy-ass scoreboards proclaim WE'RE PENN STATE… AND THEY'RE NOT. It's not necessarily as bad, but sometimes it tends to AND THEY'RE NOT. I'm not a huge fan of Michigan's excellently-executed James Earl Jones intro video this year because it claims a bunch of things that should be gestured at instead.
Michigan's great. I love Michigan. I love it all, though. I've been to Georgia and Auburn and Penn State and Ohio State and Minnesota and the feeling of college football is something else. Minnesota hasn't done anything Colin Cowherd would note for 50 years. You could maybe compare them to the Lions, who no one should ever be a fan of.
Except no. Tell me that doesn't matter. Tell me This Is Minnesota doesn't mean anything. We took the Jug and we mostly earned it and that matters to me. It matters to Jabrill Peppers and Jon Falk and Jim Harbaugh and Greg Dooley. It matters because it's college fucking football, and Minnesota means something.
To Michigan, it means the Jug. They got it back on Saturday by the skin of their teeth, and for a program that's had a bit of a rough go of late they'll take it any way they can get it.
Column inspired by Dr. Sap digging up a post-game Bo speech after the 1987 Jug game:
A half hour version that must be most of the game from WD:
Parking God has a more reasonable length reel:
Known Friends And Trusted Agents Of The Week
you're the man now, dog
#1 Jabrill Peppers had a 40 yard KO return, a 40 yard punt return, two PBUs, a near pick-six, a rushing touchdown, a reverse set up by everyone fretting about Peppers, a pass interference call drawn—Peppers played nearly 100 snaps and was instrumental in all three phases of the game.
#2 Maurice Hurst didn't actually pop up in the box score much but he was frequently in Leidner's grill; on the final stand he blew up the pass protection on the first play and was one of a few different Wolverines whipping their dudes up front. Actually in the box score: he had a critical TFL that forced Minnesota to kick a short field goal.
#3 Drake Johnson didn't get many carries but was by far the most effective runner Michigan had; other guys had lanes but didn't take advantage of them. Hoping to see more of him going forward.
Honorable mention: Chesson and Darboh both had nice days. Glasgow again contributed to mostly good run defense.
Channing Stribling gets beat over the top for what seems like the game-winning touchdown, until it was not.
Honorable mention: Mitch Leidner hurling the ball downfield on throws that are very bad ideas only for those to be complete anyway. Rudock underthrows another deep ball by 20 yards.
Utah: circle route pick six. Oregon State: Rudock fumbles after blitz bust. UNLV: Rudock matches 2014 INT total in game 3. BYU: BYU manages to get to triple digit yards in the last minutes of the game. Maryland: Slog extended by deflected interception at Houma. Northwestern: KLINSMANN OUT MSU: Obvious. Minnesota: The bit where the lost it until they didn't.
A big thanks to our sponsors. The show is presented by UGP & Moe's and frankly would not be happening without them; Rishi and company have been on board here from almost the beginning. Shopping with them helps us and supports good dudes. Check out 100years.moe for the rich history of Michigan's oldest apparel store.
Well, first some Lions needling directed at Ace since moments before the show they elevated Jim Bob Cooter to offensive coordinator. Then we talk about what should be Beilein's deepest team at Michigan.
It's Jug Week
It's Christmas for Greg Dooley of MVictors, so we have him on the show to talk Jug history. We also bring in Brian MacDonald of Rivalry Trophy, a company that does replicas of the Jug (and other lesser Big Ten trophies) from full to ornament-size.
Gimmicky Top Five: How To Be A Contendah
Ace and I list our top five things we want to see out of the basketball team if they're going to be a national contender. Also we actually talk about the center position in this segment. I get in a Jamie Smalligan callback what.
John Gasaway of ESPN
We talk the state of the league with the artist formerly known as Big Ten Wonk. Gasaway sees a strong league somewhat off its torrid recent pace, one without a true behemoth. He seems higher on Wisconsin than anyone except Kenpom's algorithm, which he has beef with because it is also his brain.
They have a plan for what they want to do at quarterback, and it won’t be revealed until the game.
Same goes for any other personnel changes.
“We ready? Alright. The team- we had a great practice yesterday. Came out and had a good day of work. It’s exciting to move forward, as you all would expect. We get to start the Big Ten season. The Brown Jug is a very big deal to us and keeping the Brown Jug here. We’ve talked about it as a team. We read the history of the Brown Jug and it’s something that has another part, not just being a Big Ten game but being a game that’s the oldest trophy game in Division I college football, so we’re excited about that. Obviously getting to conference play is exciting and we have to have another great day today, another great day on Thursday and Friday in our preparation and we will do that.”
Brady, any further developments on the quarterback situation?
“Well, you know, we’ll wait until game time with it. We’ve got an idea of what we want to do but for what’s best for us and the program and what we’re trying to get done, and that’d be the same at any other position.”
Coach, is Brad Berlin capable of being keeper of that little Brown Jug?
“Yeah, Brad does a great job and obviously some of you don’t know [but] Brad is our new equipment manager and he has big shoes to fit himself into [since] we’ve had Jon Falk for 40 years, but Brad on Sunday came up and said, ‘Okay, what do we do with the Jug’ so I had to educate him a little bit but he’s done a great job.”
What have you told the kids about the history of the Jug?
“Well, the inception of it and the games that have been those games that have been very exciting and down to the end. I think one of the messages is you don’t want them to come over and take the Jug off the sidelines. We want to keep it stored away here.”
[After THE JUMP: all the quarterback talk that’s fit to (electronically) print]
On the Halloween Day that Michigan student manager Tommy Roberts walked into a Minneapolis earthenware store, college football's power structure was in flux. Under instructions from Yost, Roberts paid 30 cents (about $9.17 today) for a 5-gallon Red Wing jug, and huffed it back to the stadium. Whether or not the dastardly Gophers were planning on spiking the Wolverines' water supply for that meeting of Western titans, they'd be thwarted.
Suspend, for a moment, all later meaning that would be attached to any programs, persons, or ceramics named above, and focus on what this vignette tells us about the game in 1903. For one, it suggests teams were capable of putting things in each others' drinking water. For another, it doesn't at all seem like Yost was confident his team, which had outscored opponents 550-0 in 1901, 644-12 in 1902, and heretofore 390-0, could simply waltz into Minnesota and win without every caution and attention paid to detail. The Jug game wasn't a friendly between old academic institutions; we were monsters and they wanted us to die.
Click for big. This page is just one of the hundreds of treasures in Kenny and Jon's book.
The Big Ten (actually Nine) in those days was colloquially "The West," with all connotations of "Wild- " intentional. This was the upstart league, and to the old guard in the East, the things the Big Nine were building on were abhorrent. Not only were lower academic standards widely tolerated for athletes, but those athletes were also given enticements like free scholarships and food, thereby undermining the authenticity of "collegiate" sports.
Travel was another point of contention: how could students be students if they were taking train rides to California over a month after the season was supposed to have ended? The modern equivalent of the 1901 team's Pasadena adventure would be Team 135 flying to India for Valentine's Day. Except if there was a good chance the players would get killed in the process: the fear of travel was justified because train accidents were common at the time. The same paper that proclaimed Minnesota's 6-6 "victory" announced that Purdue's team was in a train wreck that claimed the lives of 14 players (17 people overall).
Kenny Magee is one of those guys you will meet if you start hanging around the program. The former U-M chief of police, security consultant and magician is known on this site as the proprietor of Ann Arbor Sports Memorabilia, a sports collectible (and magic) shop under Afternoon Delight on Liberty. The store is only a fragment of the greatest Michigan memorabilia collection this side of Bentley. When they opened the Bo Museum last summer, most of it was Kenny's stuff.
When I first met Kenny he had Eric Upchurch and me into his store for an afternoon to shoot images for the cheapest ad I ever sold for this site (resulting gif at right). A few weeks later Kenny called me and said I had to come in again and see his latest find. Now resting beneath the painting of Denard's accidental Heisman pose was an imperfect replica of the Brown Jug, apparently created by Minnesota in the '40s. Dooley (MVictors) did the primary inspection, but I got to add to the lore when I pointed out the fake had displayed the scores of the two 1926 contests incorrectly.
This find was the genesis of Kenny's foray deep into Jug lore. Dooley's comprehensive article on Jug myths, which we ran in HTTV 2013, provided the basis of what became a book on the Jug and the Michigan-Minnesota rivalry. Kenny's co-author Jon Stevens is a guy about my age who's been in and around the program in various capacities exactly that long.
Institutions tend to collect people like this. The thing is so great itself that some people will structure their lives around it. Folks invited inside will keep coming back until they're found something to do there, and they'll do that thing for a lifetime with impossible passion, and their kids will grow up knowing nothing else.
Perhaps the most devastating aftereffect of Dave Brandon's (perhaps soon to be finished) tenure here will be how many of these program people were driven away, and not accidentally. John U. Bacon is both a Michigan professor and the single most credible journalist to cover this team; first relegated to the Drew Sharp dunce seats for publishing Three and Out, Bacon has now been kicked out off the press box entirely. Bruce Madej literally invented the now ubiquitous position of sports information director; he was so effective at communicating Michigan to the fanbase that the program survived 40 years of Bo, Mo, and Lloyd's antagonism to the press without the press hating the program back. Jon Falk was the living embodiment of Michigan's institutional heritage, accessible to every player to ever need a reminder of it, but if you stand in the way of something Adidas wants to do, you can pack your trunk right now. No, that trunk stays.
The Rise and Fall of Empires
The Western Conference (Big Ten) of the early 1900s was the SEC of its day, willing to sublimate all other considerations besides winning, creating new monster programs and birthing new traditions near newly populated industrial centers by wantonly violating the artificial limitations created by the old guard to prevent it. Conversely, the Ivies (which doggedly held out for another 40 years before making their association official) were the era's Big Ten: old powers with immense institutional advantages they were actively squandering by holding out for their version of morality.
Despite the conspicuous 6-6 tie in the midst of a season of blowouts, the 1903 national championship was shared between Michigan and Princeton. You could throw a dart at an East Coast sports columnist and spill as much contempt for the Wolverines as blood, though little of the vitriol remains today. In the next 30 years Michigan and Minnesota built themselves into powerhouse programs while the Ivies drew an arbitrary moral line at considering athletic ability in admissions, and dwindled for it.
The East was still far ahead in monetization, which at the time meant packing more people into stadia. Harvard Stadium, the first modern concrete facility in college football, was in its inaugural season the day Roberts bought the Jug, and Penn began converting their wooden Franklin Field to a permanent structure that season. "The Game" (not That The Game) was affixed in 1900 as the last on the schedule by Yale and Harvard organizers who realized the rivalry could pump interest in the entire season.
Yost realized something fundamental about this sport: they'll take you as seriously as you take yourself. He made it his mission to control or at least influence anything that could touch his football program. He built a stadium expandable to 100,000 seats and his team walked the Earth as if they deserved to play in front of that many. The Yale Bowl opened to a capacity of 70,896 and Princeton's Palmer Stadium seated 45,750 when they opened in 1914, but the Midwest schools at the time were maxing out at 30,000 (Ohio Stadium was built for 72,000 but was typically half-empty).
A Book About the Jug
Kenny's book: Recommended method of purchase is to get it direct from Kenny. His shop's below Afternoon Delight, at 255 East Liberty in Ann Arbor. Or email him. Or find him at a signing, the next being at MDen this week. Also available on Amazon and kindle.
If you're from Michigan you've seen Arcadia books (Old Woodward, history of the Tigers, etc.) before at museum shops, etc. This is one of those: a few pages of backstory for each chapter, and then lots of images, many from Kenny's and Bentley's collections, and many from Minnesota's. There's the newspaper article above, and photo of Conley and his crew in '64 breaking a four-game losing streak, and lots and lots of photos of the great men who've played in this rivalry, from Bronco Nagurski to Ryan Van Bergen.
Reading it in context of this season and this era of college football, it came off like a history of the Roman Empire written in the years after Constantine. Remember when we marched into barely civilized lands, covered ourselves in glory, and shipped the treasures home? Remember when we embraced the new religion and reconstituted as an Eastern-focused superpower? Remember when we didn't spend as much time talking about how awesome Rome was because we were so engaged in making it so?
Now it's Tuesday before a Jug game with as much meaning to the national landscape as a Harvard-Princeton matchup in 1964. The Michigan Stadium I'll visit is itself a highly leveraged brand; the teams facing each other will both operate on dogmatic principles long since cast wayside by programs far more willing to push the established lines of righteousness, be they managing the gameclock or ignoring NCAA's unenforced Title IX rules and outdated ideals of athletes as "just students." And here I am, slowly becoming one of those people whose life is defined by attachment to an institution that revels in its history while missing the most important lesson from it.
Strip off the paint and the scores and the logos and what you have is a clay jug we bought because Yost would burn in hell rather than let an advantage slip by. Fielding wouldn't pass muster at a lineup of "Michigan Men." He was an epic asshole who stood out in a period when assholes were highly tolerated. It's important to me that Michigan stands for more than that. But if Michigan and the Big Ten are to avoid the fate of the Ivy League, they'll have to operate on the same principle that every successful program ever has: First, you win.
It's was sunny and lovely out yesterday in Michigan. Sunday night's storm swept the humidity aside and deposited rain where it belongs: on my lawn. So why did it feel like that sun was a little darker, that sky a little hazier, this July a little less nice than the June that preceded it? Oh, right.
It's official: our moms are forcing us to play with Scott Malkinson.
Why is this happening again? Well they're joining for the money: both schools have had relatively bad athletic departments who over-leveraged themselves in the big sport facility and coaching arms races, Rutgers less so than Maryland, but then Rutgers was about to wind up trapped in the sinking ship of the Big East/American. Maryland has massive debt from its building projects and the ACC ain't gonna pay them, so they were ready to whore themselves out to whichever conference came along, even if it meant an end to their relationship with Duke.
(No, Penn State fans don't care about either as rivals.)
The real question is why in the heck we'd want them. It's cable TV. Starting with the Big Ten, the big conferences have been getting in on the great scam of cable bundling. Cable providers have monopolies in their markets, and are second only to the military-industrial complex in political spending, all so they can force subscribers into all-or-nothing tiers of hundreds of channels to get one they want (and try to charge people extra to not get their internet slowed).
Big Ten's Expansion Plan: rip off the cable companies after they rip off America. [Image credit: HuffPo]
This works out very well for the cable giants but leaves them a particular vulnerability to any network with a sports license. Fiercely loyal college football fans will scream at their cable providers if they can't watch the game, and advertisers lust after sports because they're the last of the DVR-proof live events, so cable providers pay out the nose for the network with the game. Then they place that network on a relatively accessible tier that everybody in that market must pay for, and raise prices accordingly.
In this way, if there are just enough A&M fans in Dallas, every cable subscriber in Dallas will pay an extra $5/month to the SEC and its partner (ESPN). If there are just enough Missouri fans in St. Louis, if there just enough Maryland fans in D.C. metro area, if there are just enough Rutgers fans in New York City, etc. The Big Ten schools are gambling on there being enough Rutgers fans to scam $5/month from everyone in New York. So far they've already got New Jersey and Maryland.
The gamble for the schools is they think they'll sell out the stadiums no matter who's visiting, so who gives a damn if it's Maryland visiting instead of Wisconsin. The fans aren't going to see a dime of the Comcast deal (at least not at Michigan—most schools are a little less adversarial to their fans) and just have to decide to put up with the new faces, or not.
In the list of downsides, there are worse things that can happen than having Wisconsin disappear forever, or the invention of more derived, ugly trophies. So long as it ends with Ohio State and MSU is in there, it's a Michigan season, while any Notre Dame or Minnesota you can sprinkle in is appreciated. To put the loss in context I thought I'd look through Michigan's history with the conference with respect to the frequency we've faced various conference rivals.
A History of Western/Big Ten Conference Scheduling
Early years (1892-1906): Prior to the invention of the conference, Michigan already played some of its future rivals. They played Chicago twice in 1893 (both on the road), and even after joining the conference Michigan had an extra (non-conference) game against Chicago's med students.
There were seven teams in the original 1896 conference—Michigan, Wisconsin, Illinois, Minnesota, Northwestern, Purdue, and Chicago—with Indiana and Iowa joining in 1899. Teams customarily only played games in October and November, and Michigan played anywhere from two to five conference opponents a year. The 1906 team (the last before leaving the conference for a time) played just one conference game (Illinois) among five games plus an alumni exhibition.
If there was any pattern to this, it's that Michigan and Chicago would play every year except 1899 and 1906. There were a few stretches of other rivals lasting not more than four years. The newcomers (Indiana 1900-'03, Iowa 1900-'02) apparently were guaranteed some starter games with Michigan. Wisconsin (1899, 1902-'05) was the next-most regular. Northwestern and Michigan only played twice before M left. Once we did, we played Minnesota twice but nobody else.