From Friday's generally lauded decision to keep AP off the field to Monday's sudden change of heart and epically inept press conference by Vikes GM (after reconsideration in view of the 30-7 loss to the Pats) to today's double-reverse, the Vikings are reaching new heights of organizational rudderlessness.
Upshot is that AP still collects his $$$$, but will not see the field under the rarely-used "roster exemption" rule until his legal process resolves. If he doesn't reach a plea deal, his trial is unlikely until after the season.
According to the Vikings, they flip-flopped "after giving the situation additional thought." Translation: Sponsors pulling out (e.g., Raddison Hotels), others lecturing them and the league with critical press releases (e.g., Anheuser-Busch), even getting cracked on by Minnesota's Governor.
When a beer company is getting on a soapbox and lecturing you about morality, you're due for some "additional thought."
MGoBusiness people: how does such a profitable PR juggernaut like the NFL look like they've never taken a class or read a book on crisis management? How does a fantastically successful corporation botch something like this so consistently?
I'm not looking to start a thread debating the "merits" of corporal punishment (there aren't any) but I'm fascinated by the organizational meltdown and ineptness of such a slick corporation and it's franchisees. What gives?