[Patrick Barron]

Unverified Voracity Has Gumbo Spit Take Comment Count

Brian May 8th, 2024 at 2:52 PM

NIL being taken seriously. I've heard this was supposed to happen a year ago, but better late than never:

ANN ARBOR, Mich. -- NFL Players Association (NFLPA) executive Terése Whitehead, an expert in brand building and athlete marketing, has been appointed as University of Michigan Athletics' first in-house NIL (Name, Image, and Likeness) Executive GM in collaboration with Altius Sports Partners (ASP) on Wednesday (May 8). Returning to her alma mater, Whitehead brings extensive experience as Vice President of Consumer Products & Strategy at NFL Players Inc., the for-profit business arm of the NFLPA. Whitehead will spearhead Michigan's NIL program in her new role, leading the department's strategy to provide athletes with comprehensive support and resources to capitalize on their NIL opportunities.

I wonder how much the sudden movement on this after a couple of years of dithering has to do with Sherrone Moore and Dusty May replacing Jim Harbaugh and Juwan Howard. No offense to the prior coaches meant; it's just that Harbaugh and Howard were both very famous athletes who could reasonably believe their star power made NIL relatively unimportant. Moore and May are not, and neither has the kind of bulletproof track record Harbaugh had. Both will seek every advantage they can get.

[After the JUMP: Brian Kelly said what]

Dusty May on his roster. Yesterday May met with the media for the first time since his hire. I'd recommend reading the entire interview as transcribed by Alejandro Zuniga, because it filled me with warm, fuzzy feeling about the future of the basketball program. May speaks a lot like Nick Saban and Urban Meyer do when they get TV jobs: clear, meaningful answers that teach you something about the game and reveal how much the coach in question puts into it. So you get a clear vision for what May wants to do:

Vlad I think last year played 25 minutes a game. In a perfect world, we get him a few more minutes, but we play up-tempo with a lot of possessions, so it's difficult for our players to play 32 to 35 minutes a game if we're playing the style that we like to play.

And so Vlad will probably hover around that mid-20s if he's playing at his best, and hopefully we're able to take care of some games before the last five minutes so you can get those guys some rest or whatever.

That left us probably playing Danny at 14 minutes a game at the 5 when Vlad's not in, is how we probably envision it.

And we'll play stylistically a different brand of basketball where Danny would be more of a 5-out facilitator. Vlad's still more of a traditional center, but also he's expanding his game. So we definitely envision those guys playing together significant minutes and also complementing each other.

Other items of note:

  • They have one spot left, which should resolve your Jace Howard questions.
  • They'll have two point guards on the court at all times.
  • The vibe I got from the interview is that Lorenzo Cason is likely to be the guard who gets into the rotation since he's the most "lead guard" guy of the freshman right now, and see previous bullet.
  • Rubin Jones played the back half of last season with a torn hamstring—that must have been the injury that kept him out 11 games.
  • Connections with Tre Donaldson and Sam Walters came from watching a lot of Florida AAU basketball. Walters in particular had a lot of connections: his high school coach is both from Michigan and bros with May, and May says he's pretty close with the Alabama staff as well.

As far as the last spot goes, it has been radio silence for a couple weeks. Khani Rooths was also running silent after his "I'm open" tweet, but yesterday 247 reported that he's visiting Lousiville this weekend. That seems like a bad combination. Attention may now turn to Zion Sensley, a St. Mary's signee who decommitted in the immediate aftermath of Justin Joyner leaving for Michigan. The hold up is that apparently St Mary's is not letting Sensley out of his letter of intent. This is a bizarre situation in the year of our Lord 2024: anyone actually in college can transfer and the NCAA can't do anything except glare meaningfully, but a guy who's signed a LOI can still be restricted despite not having enrolled at a college and taken classes.

The tweet that asserts that Sensley is not being let out of his LOI also mentions that he can appeal to the NCAA. I assume that the NCAA will gingerly handle the documents, sign them whilst muttering about lawyers, and Sensley will be free to attend whatever college he wants. The shape of Michigan's activity makes me believe there's a pretty good chance that will be M.

Oh and, yes, still a thing. The portal had some guys Michigan couldn't touch:

Instead of attempting to bring them in anyway and then not having any guards or wings on the roster, May recruited players that would get in. This seems like a better approach.
 

You're not in the what of what? Extremely wild that Michigan's basketball coach is saying things like "I want these guys to buy a house when they're done," and LSU's football coach is… I mean…

LSU IS NOT IN THE MARKET OF BUYING PLAYERS?!?!

All right. What. Okay. All right. Here's Honest Brian Kelly: "Too much of our salary cap is tied up in Bryce Underwood."

The new frontier. CBS reports that a "one-of-a-kind revolutionary regular-season men's basketball event" is in the final stages of being put together. In the main this is just another college basketball tournament ("MTE" in NCAA lingo) and this phrasing probably comes from some private equity guy, but there are some interesting bits:

  • teams participating in the tournament will get a million dollars for their NIL collectives, plus another million for the winner,
  • players on those teams will have NIL opportunities in Vegas,
  • the teams participating may not vary that much as the event tries to structure itself to avoid the NCAA's restriction on playing the same MTE in back-to-back years,
  • a giant investment firm backed by the UAE is trying to put it together, so it can lose money for a while before anyone would pull the plug, and
  • there's some talk about adopting a 16 team format with World Cup-style group play, which would need some NCAA finagling.

Michigan is not one of the seven teams confirmed for participation this fall but is mentioned among schools that are in discussions to join next year, when the event intends to expand from 8 to 16 teams.

If I had a dollar I'd bet that Michigan is indeed in this event this year, as Dusty May has made no bones about the importance of NIL to his program and Michigan is the kind of TV draw this tournament will want.

Also the new frontier. The NCAA is going to settle the House vs NCAA case that threatens to bankrupt it several times over, and in doing so they hope to concede enough that the never-ending flow of Jeffrey Kessler lawsuits stops. The problem is that any framework that's not collectively bargained will run afoul of antitrust law, only employees can collectively bargain, and the NCAA doesn't want athletes to be employees. (This does make sense on some level because a large majority of NCAA athletes are not being exploited; there is nothing morally questionable about the operations of the Colorado School of Mines athletic department.)

So the NCAA is going to need Congress to help:

News of the possibility of legislation comes as the College Football Players Association (CFBPA) called for a new model for college sports on Monday morning. Jason Stahl, the founder of the association, outlined in his newsletter a hybrid model enacted by Congress that would not classify athletes as employees but set the framework for collective bargaining.

The idea is not novel. Outgoing Notre Dame athletic director Jack Swarbrick discussed something similar to Yahoo Sports after a legislative hearing in October. The veteran athletic leader called for the model so universities could recognize athletes’ rights to negotiate into a binding agreement.

Athletes.Org (AO) founder and chairman Jim Cavale talked about the same outline in July 2023 at SEC Media Days when he was on the Paul Finebaum Show. The membership organization is not a union but has signed up roughly 3,000 athletes since its inception in August. UAB became the first D-I football team to sign with AO last week.

“To get this type of ‘special status’ for college athletes, one which stops short of employee status but gives extensive protections and collective bargaining rights, you would need Congress to enact new legislation,” Stahl wrote Monday morning. “We at the CFBPA now believe that such legislation is worth exploring – particularly after current ongoing antitrust cases against the NCAA, the conferences and the schools are settled in a way that is fair for athletes.”

It seems like everyone is tired and just wants a workable framework, from the athlete advocates to the athletic departments. If that results in a 20 million dollar "revenue sharing" cap that's going to be a bit odd. Athletes in American professional sports generally collectively bargain salaries that are a bit north of 50% of league-wide revenues. If the cap is, hypothetically, 20 million, that would be under 10% of revenue for Michigan. Even a team much farther down the pecking order like NC State would be forking over maybe a quarter of its actual revenue. (As a side note, I really wish the USA Today NCAA finances database gave you an option to filter out student fees and direct institutional support so that you could actually order teams by how much money they're bringing in.)

I guess you can argue that athletic departments are going to be carrying a lot of teams that are going to bleed millions of dollars annually and pro sports aren't doing that.

Filling holes. Seamus Casey signed with the Devils, thus torpedoing any hope that Michigan Hockey Summer wouldn't raid the roster as hard as it usually does. Michigan did get back first rounder Rutger McGroarty for his junior year, an unusual stick, but lost fourth-rounder Dylan Duke. They did hold onto free agent TJ Hughes and Devils mid-rounder Ethan Edwards, so things could have gone worse.

But! The portal has filled a lot of holes. Michigan picked off Wisconsin's William Whitelaw, Colorado College's Evan Werner, and Arizona State's Tim Lovell. Whitelaw is a speedy forward who was a third-rounder a year ago but is fleeing Wisconsin as their new head coach, formerly of MSU-Mankato, transforms them into Mankato. Werner was CC's third-leading scorer as a freshman despite having just 19 points. Both are forwards who will slot into the lineup. Lovell was the closest thing to Casey on the market—he's less dynamic but he's also grading out very well in his own zone.

As a result the program looks like it will survive the hits fairly well. They're going to end up deferring some recruits. Kristian Epperson was just drafted ninth overall in the USHL phase II draft and will obviously be spending a year in juniors. Aidan Park is also probably going to spend a year in the USHL—guys generally do not go direct from Shattuck to college—despite being projected as a mid-round pick in this year's draft.

The main remaining thing to watch out for is the CHL import draft, which is in early July. F Matvei Gridin and D Gennady Chaly are both Russians who were banned from the CHL due to their nationality, so there's some chance one or both prefer major junior.

Big guy, mean. Hockey picked up a commitment from hulking Swedish defenseman Gabriel Eliasson, a 6'6" gent who was on Sweden's U18 Worlds team. Eliasson is unusual for a Michigan defender in that he is not a 5'9" puck wizard; instead his scouting report is basically "this guy is large but has a box of rocks in his head":

Between 36 games with HV71's U20 team and 22 games with Sweden U18 our dude had 182 penalty minutes. My man has to start meditating. Someone get him JJ McCarthy's phone number.

Despite this, he's projected to go in the third or fourth round in the upcoming draft because he's 6'6" and he can skate.

Etc.: Michigan has the most OL on NFL rosters. Guys being dudes at M graduation. Drake, you gotta move to Tajikistan. 17 year old uninformed about real estate websites. When realignment leaves you behind. College hockey has a a near-monopoly on high-scoring rookie D in the NHL. Ohio State's commencement did not go well.

Comments

Erik_in_Dayton

May 8th, 2024 at 3:08 PM ^

Look, when Brian Kelly first started coaching, his daddy, a southern sharecropper, done told him that it ain't right to buy players and that it's best to focus on book learnin'.  

bluebyyou

May 8th, 2024 at 4:51 PM ^

Speaking of NIL, $20 or $50 million payments or whatever the number turns out to be for player compensation  is relatively meaningless with NIL money floating around.

Speaking of a fixed number per school, why should schools like Michigan or OSU get the same spending cap  AND RECEIVE THE SAME AMOUNT OF REVENUE as Northwestern or Rutgers or any of the other bottom feeders in the B1G with poor viewership and lousy attendance?  The idea os a superleague formed of the best teams with the largest fanbases still seems attractive.

Then there is the issue of players not being employees?  If you are going to be paid a large sum of money to play a sport and possibly have opportunities in the NFL or NBA or NIL money, pay your stinking taxes.  Even before NIL and thousand dollar handshakes, in addition to the scholarship players were getting terrific coaching, S&C, tutoring and a host of other benefits.  A quid pro quo to be sure, but not an insignificant amount of consideration for being a student-athlete.

Lastly, maybe I'm on an island here, but is anyone else concerned that the NCAA might work with congress to get legislation through that would be reasonable?  The MFers in the NCAA still need to figure out that an ice cream cake delivered to a room is not a criminal act.

JonnyHintz

May 8th, 2024 at 5:12 PM ^

“why should schools like Michigan or OSU get the same spending cap  AND RECEIVE THE SAME AMOUNT OF REVENUE as Northwestern or Rutgers or any of the other bottom feeders in the B1G with poor viewership and lousy attendance?”


Probably for the same reason it happens in every professional sports league 

snarling wolverine

May 8th, 2024 at 5:37 PM ^

You do realize that it’s just television rights revenue that’s shared among Big Ten schools?  We don’t give the others a cut of our stadium revenue.  Northwestern and Rutgers do not, in fact, have the same amount of football revenue as us.  

Joining a superconference made up of only other powerhouses would weaken our competitive advantage, not strengthen it.  I'm suprised how this point is lost on so many. 

bluebyyou

May 8th, 2024 at 11:39 PM ^

Of course. I realize the variables that go into the revenue pot.  I've probably been to 150 games at Michigan Stadium so yeah, I know it seats a lot of people and produces signficiant revenue.  I also realie that if you want to be competitive you are going to be writing lots of checks, and large ones at that.

I trust you looked at the NFL model and why equal revenue can be justified when team valuations are very similar.  One big distinction is the NFL has a draft which produces team equality at least in theory.  There are going to be at most a few dozen teams with the resources to be competitive.  

Join a superleague with the best teams and the most viewership and get rid of the junk games,  Make it more like the NFL in terms of quality.  There is a reason why the NFL has viewership numbers that blow college football out of the water, although the college experience is much more fun, and that is the product that is put on the field.

JonnyHintz

May 8th, 2024 at 7:42 PM ^

Not sure what your point is. We only share TV revenue with the likes of Northwestern and Rutgers. Much like the other professional leagues with similar structures or sharing a percentage of the gate. Michigan and OSU will not have the same total revenue as Northwestern and Rutgers. Never have, never will. 

Equal shares in TV money is pretty common in pro sports. As is having the same spending cap. 

ex dx dy

May 8th, 2024 at 3:39 PM ^

There's some pretty severe emotional whiplash in the transition between the drug-fueled bitcoin bro giving OSU's commencement speech to the parent committing suicide by jump from the stadium.

DiploMan

May 8th, 2024 at 3:50 PM ^

I get the point about Dusty and Sherrone not having the star power of Juwan and Jim, but the suggestion of Harbaugh not "seek[ing] every advantage [he] can get" seems a bit weird.

Coach Carr Camp

May 8th, 2024 at 3:58 PM ^

it's just that Harbaugh and Howard were both very famous athletes who could reasonably believe their star power made NIL relatively unimportant.

Not sure I get this. Harbaugh was probably the most outspoken coach in all of college about players deserving their fair share of profit. And I thought Howard has said afterword that he was asking for more NIL support, but was essentially not getting anything from the AD. I think it might just be that Harbaugh and Howard were during transition into NIL world, where everyone was trying to figure out how to navigate. With new regimes coming in, who now have better understanding of the new landscape of college sports, both were in better position to make NIL demands clear as part of taking the head coaching jobs. 

robpollard

May 8th, 2024 at 4:14 PM ^

Yep -- Michigan (and by that I mean the Athletic Department, starting with Manuel) has been slow on NIL. Unless there is some evidence where Howard said, "Oh no...please don't setup a 'marketing deal' for this SF for $250k/year; I'm good", I'm going to assume this hire is just Michigan starting to get its act together a year or so later than some of its competitors as the landscape has become clear that basically anything goes. Unfortunately for Howard, he didn't have that kind of time.

PopeLando

May 8th, 2024 at 4:39 PM ^

Here’s how I interpreted it:

Warde Manuel doesn’t make a damned decision unless he has let the situation drag on so long there is no option and he’s been forced into the single remaining path in front of him. As long as Harbaugh and Howard were keeping their heads above water, Warde could pretend as if a lack of NIL wasn’t holding Michigan back. Because he can no longer pretend that and there’s literally no other choice, he has made the obvious decision in front of him to set up an organized NIL program.

My comment on this is that Warde’s behavior is weird because he acts like he’s 1) in danger of losing his job if he makes a single wrong move, or 2) a character in the Foundation novels. He doesn’t act like one of the most powerful people in college football.

rice4114

May 10th, 2024 at 12:38 PM ^

I think we all wouldve liked to see some fight from him from this spygate crap. Speaking out loud and maybe out of turn during the plane ride suspension. If you have the weight (literally and figuratively) then throw it around. Jim was going no matter what but it wouldve been a good look to see Jim say "Ok Warde thank you but you wont change their minds". A feeling of same team for the championship coach wouldve been nice. The NCAA is going to come at you a lot harder if you bow to their every whim. I love the Dusty May hire and coach Moore as well. 

gasbro

May 8th, 2024 at 11:35 PM ^

I think it has more to do with everybody learning some lessons. Coaches and athletic departments. Howard and Harbaugh were already in their roles when  NIL became a thing, they were slow to react, and the whole college sports community was shifting. Now these new coaches come in with much more clarity and the athletic department is finally catching up as well. 

trueblueintexas

May 9th, 2024 at 1:25 AM ^

It would not shock me at all to find out Harbaugh was the strong impetus behind “transformational not transactional”. That wreaks of Harbaugh. 
I also wouldn’t be shocked if Warde strongly supported that idea because it fits his beliefs as well. 
I also would not be shocked if Juwan strongly disagreed with this, but was never going to win an argument where Warde and Harbaugh agreed. 
With Harbaugh and Juwan gone. Now Warde had to listen to two new coaches saying they need NIL to be competitive, thus the sudden changes. 

Coach Carr Camp

May 9th, 2024 at 12:14 PM ^

I agree that Harbaugh was behind the transformation, not transactional approach. And for as much as it was made fun of at the time, it worked . We ended up with the most cohesive team in college football full of strong upper class leaders, and young talent that didn't leave when we brought in a few veteran transfers to help win a championship. And the AD was more than happy with that approach as it did not require much from them. However, I think this approach has essentially run its course. The NIL landscape has evolved enough to the point that you need a clear and comprehensive program in place to compete, even if you are not going after the Underwoods of the world.   

In Howards case, I think he ran into issue of being second sport at the school. There was just not the institutional will to compete with the true basketball elites. A regime change was needed in order to reassess and come up with plan that was appropriate for Michigan. 

I also think the unfortunate truth is this - Michigan has as much or more money in its alumni base as anyone, but our alumni are simply not as interested in paying money for 17 and 18 year olds who might be good at sports as other schools. Some schools were already paying athletes in back channels just quickley moved that into the open when NIL came along. Some schools had large donors ready to start sponsoring athletes once it became legal. Michigan on the other hand will continue to build world class medical and research facilities. I do think there is a way for us to do both, but its going to take more effort from the AD to bring that money in, because it was not happening on its own.     

trueblueintexas

May 9th, 2024 at 12:44 PM ^

I think the “Harbaugh model” will prove to be the best route long term. While it takes a school out of the running for a segment of recruits, there are many really good recruits who will care about the coaches, the program, the school, the location, etc and will still want to maximise their earnings as part of the total equation. 
Jerk coaches will struggle to keep guys after their first year no matter how much they get paid. Programs who can’t compete at the higher levels will lose guys after a few years no matter how much they pay. 
I believe the general workforce is a good barometer for what this eventually looks like. For some, money will be everything, but those will also be the most fickle to deal with. For others, they will balance their key factors while making sure they earn enough. 

bronxblue

May 8th, 2024 at 5:56 PM ^

Yeah, there's a world where it's just money and everyone kind of squints at it but no strings are attached, but I have my doubts we don't wind up with some 21-year-old SF from Florida giving a kidnapped-victim-reading-a-statement testimonial performance while reading to UAE-approved copy about how it's a great place to visit and invest in.

MGoBlue-querque

May 8th, 2024 at 4:56 PM ^

Anyone else catch the typo in the On3 article quoted by Brian relating to the NCAA needing Congress' help? I figured the On3 reporter would know that it's Pete Finebaum, not Paul. 

WestQuad

May 8th, 2024 at 6:06 PM ^

The Bosas are near the top of the league, but Chase Young was supposed to be a bust.  Ojabo hasn't been healthy, but with Hutchinson being a beast, Rashan Gary, Brandon Graham, Mike Danna, Frank Clark, Kwity Paye and [Hudson] playing well I'm curious who has more talent in the NFL.  I'm assuming Jayden Harrell and Braiden McGregor are the others.  Too bad Winovich retired.

 

Edit:  Here is OSU's list: Joey Bosa, Nick Bosa, Chase Young, Tyreke Smith, Zach Harrison, Sam Hubbard, Tyquan Lewis, Jaylyn Holmes, and Jonathan Cooper

bronxblue

May 8th, 2024 at 5:52 PM ^

Not crazy about the UAE sports washing via a college basketball tournament in Vegas.  I get this is 2024 and it's the new reality but...just not great vibes.

Anyway, in other news Brian Kelly is a goober and may somehow be the one LSU coach out of Les Miles, Ed Orgeron, and himself to NOT win a title at LSU.

DiploMan

May 8th, 2024 at 6:44 PM ^

Although I don’t fully comprehend the entirety of the complications involved in classifying student-athletes as university employees for the purpose of enabling collective bargaining, I can at least understand them to be substantial.  But isn’t that only pertinent for purposes of the athletes collectively bargaining with the universities?  But it’s not really the universities that are the source of revenue anyway; it’s the broadcast networks, the universities are just a pass-through. 

So why couldn’t the student-athletes form an association that would negotiate directly with the networks for a share of the broadcast revenue?  There wouldn’t need to be an employer-employee relationship in that case, would there?  (the universities bargain collectively – through their conferences – with the networks, and they aren’t employees).  In that scenario the universities would maintain their existing relationship with the student-athletes (scholarships, access to facilities/services, Title IX compliance, etc) and whatever cash income the athletes get would come from the networks in a separate arrangement, not through the schools at all.  

This would be a truer version of NIL anyway.  The current notion that the NIL value of an athlete is represented by an autograph, tchotchke, or video of them hawking for the local car dealer is just contrived.  As a fan (and a consumer of pickup trucks, insurance, and wireless phone service whose ads fund the whole operation to whom I rent my eyeballs), the real value of product I’m buying comes from the combination of the NIL of the universities (jerseys, helmets, fight song, school name, etc) and the NIL of the individual persons wearing the uniforms as they matriculate the ball down the field/throw it through the hoop/etc.