The obvious benefit is the addition of the NY and DC demographics for the B1G Network which may potentially increase the revenue for all of the schools in the conference. However, what David Brandon and the other ADs really received with the addition of RU and MD was a grip on their east cost Alumni and their pocketbooks.
They now have a "product" for potential donors and to develop a fan base of east coast non-alumni, think ND. Brandon can now sell merchandise and create new fans by bringing an annual game day experience to east coast Alumn and their families and friends. More importantly these athletic departments can create large fundraising tours around those games. Think DB dragging Hoke/beilein around to high priced per plate dinners a la presidential politics.
Given the scheduling nightmare this will be i figure DB will make sure there is at least one driving distance football game per year for those in the northeast/mid Atlantic at either PSU/RU/MD. The truth is that a game at MetLife will be a Michigan home game.
So, smart move for the business of college football at the expense of tradition. Just protect the State and Ohio games and I'll adjust to all others. Go Blue and Beat Ohio!
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They now have a "product" for potential donors and to develop a fan base of east coast non-alumni, think ND. Brandon can now sell merchandise and create new fans by bringing an annual game day experience to east coast Alumn and their families and friends. More importantly these athletic departments can create large fundraising tours around those games. Think DB dragging Hoke/beilein around to high priced per plate dinners a la presidential politics.
Given the scheduling nightmare this will be i figure DB will make sure there is at least one driving distance football game per year for those in the northeast/mid Atlantic at either PSU/RU/MD. The truth is that a game at MetLife will be a Michigan home game.
So, smart move for the business of college football at the expense of tradition. Just protect the State and Ohio games and I'll adjust to all others. Go Blue and Beat Ohio!