things go poorly
Each costs $125.
I was in Ann Arbor yesterday and decided to visit the M-Den on State Street. I hoped to find some of last year's sideline gear still available in my size. Walking with my family to the store, we went past the Michigan Book & Supply. They had some really cool Adidas sweatshirts with Michigan Football on them that I had not seen all of last year. The M-Den didn't have any of them but I didn't really need a sweatshirt on July 5 anyway.
The difference: The M-Den had a lot of the Adidas gear (Football that is) on sale because they (and I) know that in three weeks, Adidas will ship the 2010 Football stuff. I ended up getting a home jersey (Replica Tackle Twill) #4 for $50. I had previously purchased a lot of the coaches gear in February for $30, which is about 40-50% off.
For giggles, I went back to the Michigan B&S to find that every piece of Adidas gear they had was full price.
I walked out and thought, "God I love the M-Den. They treat the real fan they way they should be treated. Only 59 days until UConn...and yes, the workers at the M-Den would know that too!