The WOW factor lives: Lochdawgg back in the NBA

Submitted by DISCUSS Man on

was doing a little searching to see if any of the thankfully-now-departed a-holes washed up on shore anywhere and lookie what I found-

 

https://www.linkedin.com/pub/hunter-lochmann/0/88a/201

 

Senior Vice President Marketing & Brand Strategy
Phoenix Suns
February 2015 – Present

 

the beautiful irony of all of this is that DB has a house out in Arizona. They're adjoined at the hip.

 

 

mgoblue0970

March 16th, 2015 at 6:09 PM ^

I don't know man... the arrogance of his public comments about how the players don't make Michigan but Michigan makes Michigan makes it hard for me to see any good in this guy.  Yes, nobody is greater than the team but the team is made up of people and to single individual people out, negatively, so one can make a point, is classless in my humble opinion.

JOHNNAVARREISMYHERO

March 16th, 2015 at 6:40 PM ^

I honestly felt that comment was his way to get the last word so to say - delusional as it was.   Furthermore, he probably believed it which makes you wonder how braindead some of these people we employed were.  

He was probably told he was under review by the Hackett, and then once he said that, boom, he was sent packing.

That is the type of person we had working in the AD pre-Hackett.  

Smartest guys in the room telling us fans what we want, instead of listening to the fans.  

ypsituckyboy

March 16th, 2015 at 6:03 PM ^

I don't know if it's the whole Dave Brandon/UM experience, or many terrible personal experiences in my career with people in marketing, but I have really grown to hate the words "brand strategy".

FauxMichBro

March 16th, 2015 at 6:06 PM ^

me too, but you have to keep in mind that the general populous is full of morons with money to spend. therefore, u can't fault them for "branding" because it's all on the consumer, and until the consumer realizes they are being preyed on (which will be never), well be constantly bombarded by ads and branding.

LSAClassOf2000

March 16th, 2015 at 8:27 PM ^

That is a concern - warranted or not - in just about every industry now, and I can speak from personal experience that it gets pushed down to frontline and field employees in a lot of industries because there is an obsession with keeping the message consistent, especially if your company dabbles in multiple fields and is essentially comprised of horizontally integrated groups that only meet at a very high level. 

MeanJoe07

March 16th, 2015 at 6:40 PM ^

Maybe he will successfully implement some retail activations. Maybe he can even give tiger woods glute activations since he is so good at activating things like retail.

bronxblue

March 16th, 2015 at 7:53 PM ^

I guess good luck to him.  At least with the NBA, he won't have to deal with stuff like tradition or pissing off the fanbase, as the Suns ownership has been doing that for decades now.

Glen Masons Hot Wife

March 16th, 2015 at 10:13 PM ^

Am I the only one confused as to how this is ironic? Sorry, maybe i'm having a slow day...

mzdmv

March 16th, 2015 at 10:18 PM ^

Wow, I just realized that the president of my company knows the Lochdawgg...

Going to ask him what he thinks of him tomorrow morning, I'm sure if he asks me why I'm asking, I wont be able to say anything other than "He's an asshole who tried to ruin Michigan culture"

FL Go Blue

March 16th, 2015 at 11:16 PM ^

He visited my MBA class at USF two years ago, and he was a very enjoyable speaker. He was thrilled when I held up my Michigan branded wallet, not so much when I told him I read MGoBlog. He called it "the bane of his existence"

FGB

March 17th, 2015 at 1:05 AM ^

He's a guy who tried to do something most people didn't agree with about Michigan as a sports team.  Minor ridicule, fine, but to hope someone never has a job, to wish him ill forever and ever...

He didn't shout gay epithets, he didn't chant a song about hanging blacks, he didn't sexually assault anyone.   He didn't reinsert a brain-damaged football player into a game where people violently attack each other, or violate simple conditions as a result of driving drunk potentially endangering people's lives, but Glasgow gets a "man, i hope he learns from this and matures and can come back and help the team" and "at least it happened before the football season."

Ya'll are fucked up with your priorities, god forbid any of you suck at your jobs, but I'm sure you're all special snowflakes at work, and in life.