CLord

August 6th, 2012 at 1:49 PM ^

Concur.  The designer should've pressed the "Bold" button when choosing that W font.  The thinness of the W lines denote weakness, in contrast to the typically thick Wisconsin W.  Beforehand, I would've preferred a thicker M on our uni's for UTL but in retro I wouldn't change that night one bit.  I find I am questioning my sexual orientation after writing this paragraph.

M-Dog

August 6th, 2012 at 7:22 PM ^

As stand-alone jerseys, the away one may actually look better.  But when you combine them with the helmet, it's a different story.  

The blue jersey blended well with the blue in the helmet.  The white jersey, blue/maize bumblebee stripes and blue helmet with its own stripes caused convulsions.

CLord

August 6th, 2012 at 3:03 PM ^

Retro Uni guidelines need to be better established.  THE NCAA MUST  STEP IN!  I mean, it's the Wild Hideous West out there  right now.  There are basically four types of uni's prancing about out there, two of which are acceptable, and another two of which usually are not.  My personal take on each:

Acceptable:

1. Standard uniforms.  Always acceptable because that's the standard uniform anyway, and frequently an upgrade.  For example: Sparty's new standard issue uni's with their wider stripe across teh helm and the darker green are vast improvement over decades of Moo U green.  Same could be said for Arizona State with their Fear the Fork uni's.  Exception: Oregon because it has no standard uniform.

2. True Throwbacks.  No matter how hideous, these are always acceptable if (a) used very sparingly (once every year tops) and (b) they closely mirror actual historical uniforms, thus trumping all haters with the "genuine" card.  Great examples include NFL throwbacks from the Steeler and Packers, and the Lions' beautiful throwbacks when they lose the Lion on the helmet and go pure silver.

The following two types are unacceptable, unless they look so damn kick ass they get a pass, which they seldom do.

3. Modernized throwbacks.  I'd put UTL uni's and the Killer Bees MSU uni's in this category.  They are almost always unacceptable because they are usually the twisted progeny of some demented marketing nerd's effort to splice tradition with modern zippo, zoom, swoosh style marketing looks.    They are genetic abominations with no place in our eco-system.  Occasionally, if they come out beautiful, they can get an uneasy pass.  I can think of no such exception however.

4. Pro combat.  These uniforms have no excuse for existing and no redeeming quality.  They exist only to line merchandizing pockets, and don't  even have the decensy to harken back to legacy as an excuse.  OSU's Wisconsin game uni's come to mind.  Then there's that genetic tragedy that happened down in Maryland with the flag uni's...  Gag reflex abated.

robpollard

August 6th, 2012 at 2:08 PM ^

they are both W's?  

These are two different types of fonts. The uniform is a sans-serif font; the University font you showed above is a serif font (i.e., it has those little decorative lines, in this case at the top of the letter).



An example for those MS Word users out there is Arial (sans serif) vs Times New Roman (serif).  

I'm guessing the uniform designers went with the sans-serif b/c it was "cleaner" but man, do they manage to look basic, yet ridiculous.

These uniforms (and the Nebraska ones) are ugly. Not sure if they're worse than the bumble-bee's, but they are bad.

robpollard

August 6th, 2012 at 2:22 PM ^

I think their uniforms below from 50 years ago are pretty ugly as well, but that's clearly the inspiration (at least in part) for these uniforms.  I was just pointing out that the "W" on the uniform doesn't  really match the "W" on the logo you posted.

As an aside, many institutions have logo incongruity.  The famous "Old English D" for the Detroit Tigers actually has two forms - which I didn't even realize until a couple years ago, so even font "experts" don't realize stuff staring them in the face sometimes. It happens.

http://www.nickconflitti.com/the-detroit-tigers-old-english-d/

Hard Gay

August 6th, 2012 at 1:48 PM ^

I'm the biggest Adidas fanboy in the world but Jesus Christ those are terrible.

These unis would have looked fine if Nebraska and Wisconsin could have just used their normal logo fonts. Arial never looks good.

pkatz

August 6th, 2012 at 1:44 PM ^

Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly Ugly

I don't like...