I thought someone might be able to answer this question.
Q. Why did the Big Ten announce that it would be looking into expansion?
What purpose does it serve to publically announce it? Doesn't it actually hurt the B10's ability to cherry-pick teams because the conferences "see it coming" and can try to work things out? No one was speculating expansion before the announcement, it wasn't like it needed to be addressed.
I don't think Delany does things by accident.
The decsion to publicly declare its intentions must serve some purpose.