As a student, this one kind of hits home, but it's true. As a 3rd gen student and die hard fan, I was shocked about how little people tended to care about the game. Some students don't even think about watching the away games. On campus, there are other things to do. Some students only pre-game and party, then skip the game. Some have too much work, and leave early. The problem is that the importance of football isn't a part of the culture at Michigan.
Passionate students like me should try to re-create this culture. Not only should we be at the game early, but we should bring people who would not normally do the same. This is why I refused to let my friends leave with 5 minutes left in the game while it was raining. And some of these friends left after Smith's touchdown vs. ND becaus they thought the game was over. It's all about the culture of the school.