Althoug different parts of this piece have been sighted in different threads I thought this was the most straight forward and all encompassing article that touches most every reason Texas would be best served in the B10.
Nebraska, Texas and Notre Dame -- and Texas A&M, if it so desires -- fit best into the Big Ten's desire to boost its unique brand of tradition, power and academics, while making it the most money.
All but Notre Dame are members of the prestigious Association of American Universities, the collection of 63 leading research-intensive universities in the United States and Canada.
All are in the top 96 of the most recent U.S. News & World Report college rankings. (All but Nebraska are in the top 61).
All are national brands, possessing national followings. And each of those four have huge football stadiums to help feed the appetite.
The Big Ten hands out an estimated $22 million to each of its members, thanks to a TV deal with ABC/ESPN, the Big Ten Network, bowl game revenue and NCAA basketball tournament money. There's conjecture that a bigger Big Ten with Nebraska, Notre Dame and Texas could eventually push revenue near $40 million per team per year.
Even an expanded Pac-10 with 16 teams and its own TV network projects to make only about half what the Big Ten earns now -- even if it bring along the Texas schools and Oklahoma and Colorado.
While most national media types and fans still don't consider the Longhorns a realistic option for the Big Ten, the lure of academic prestige, research possibilities and stability -- along with a load more in revenue -- do make the move appealing.
In the Big Ten, the Longhorns would, for the first time, be in a conference with all like-minded academic institutions.
And they would have the benefit of the Big Ten's Committee on Institutional Cooperation (CIC), which claims to receive 12 percent of all federal research funds for its members, totaling $3.5 billion in 2006-07.
That relationship, for example, has helped Penn State soar past Texas in research money -- a $200 million lead -- since joining the Big Ten two decades ago, according to The Sporting News.
That's where money could trump geography and rivalries.