What the Hell is Up at Scout, Sign of Things to Come for Paysites?

Submitted by State Street on

So...Scout writers have been sending out blasts on Twitter that they are giving away 9 months of subscription for the price of one.  9!

Obviously business can't be booming over there.  Does this mean the pay-for-content business model with regards to recruiting is on its way out?

 

Mad flurry at end of flash sale has prompted an extension! 9 Months for Price of 1 Deal EXTENDED until midnight - http://t.co/Drv7Z0F3aa

— Sam Webb (@SamWebb77) January 31, 2015
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Marley Nowell

January 31st, 2015 at 9:01 PM ^

After RR's tenure I decided not to live and die with recruiting news. When someone is visiting I'll follow and if they commit then I'll read about them. Trying to decipher tweets and Top 5s is a mostly fruitless endeavor.

Joined: 07/31/2008

MGoPoints: 10412

superstringer

January 31st, 2015 at 9:53 PM ^

Its the same craziness when a TV newscast touts that "it was the first to bring you news about X" -- which translates to, "we got it on air 4.3 seconds earlier than our competitor, and you were st work anyway and didnt see either broadcast." If its important, we will all find out eventually. Learning about it hours or minutes earlier in the pay site doesnt afffect anyone except the junkies. But if someone is so absorbed by recruiting that they neeeeeeed that fix, i mean, its capitalism, they can buy it if they want.



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Joined: 02/04/2009

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UMICH1606

January 31st, 2015 at 9:19 PM ^

Scout is having a flash sale for 30ish markets. I am not sure why the Michigan site would need such a thing as they have the 2nd most subscriptions on their network. North Carolina has the most shockingly enough. Perhaps Fox/Scout are offering that deal to their most popular sites hoping to catch more of the fringe fans after the sale is done.

Joined: 02/21/2010

MGoPoints: 4729

m1817

February 1st, 2015 at 7:14 AM ^

They are not necessarily desperate.  It is like other subscription services (e.g. cable, DirecTV. ect.) where they hook you with cheap introductory rates, get your credit card information, and hope that your don't take the time to cancel when introductory pricing ends/regular pricing begins.

The cost of adding a subscriber is minimal and the incremental revenue they receive is nearly pure profit.

 

Joined: 01/15/2011

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gobluedave

February 1st, 2015 at 1:14 PM ^

I'm on Scout, Its $8 a month for me.  I think this is the best Michigan site but I like the Scout message board better and thats why I pay.  I could very well cancel but yet I find myself reading that message board every day. 

Just curious, I was on Rivals for a year and ESPN but never 247.  How does 247 compare to Scout?

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