Video: Dave Brandon takes Ice Bucket Challenge, nominates Hoke, Beilein, Berenson
Pretty cool.
http://www.mgoblue.com/allaccess/?media=461264
He also nominated Michigan WBB head coach, Kim Barnes Arico, who accepted the challenge and posted a video of it. She then nominated Bacari Alexander, Brian Wiseman and her assistant coach Melanie Moore.
https://www.facebook.com/photo.php?v=850919534920996&set=vb.148838328462457&type=2&theater
August 23rd, 2014 at 1:00 PM ^
Red should just stand on the ice at Yost and let one of the players do a full-on hard stop snowjob.
August 23rd, 2014 at 1:11 PM ^
August 23rd, 2014 at 1:14 PM ^
month for the cause as they did all last year. It's a terrible disease. I can't knock it. Hopefully the attention and money brings a cure.
August 23rd, 2014 at 1:29 PM ^
Even further, some of the continued attention (and money for ALS research) comes from the fact that some celebrities have also taken it as a challenge to not only spread awareness but get creative with the idea as well, to the point where a few of the videos that I've seen actually have decent production values. If you find the Ice Bucket Challenge of Sherlock's Benedict Cumberbatch, that's probably the best one as he turns his into a quasi-story of someone stalking him with the bucket (and takes 4-5 buckets of ice water in the process).
The larger point being, of course, that people - famous and not so much - are keeping it going and every little bit helps in this case.
August 23rd, 2014 at 1:22 PM ^
... because it raises money and is a clever marketing tactic. That being said, it would be nice if the challenge included reading an article about ALS (boring, I know) or some other effort that actually raises understanding of the disease.
I'm also not sure how I feel about social shaming to do good. On one hand, if it gets more donations it's a good thing. On the other hand, I feel charity should be something personal and not pressured.
August 23rd, 2014 at 11:17 PM ^
August 23rd, 2014 at 1:25 PM ^
Dave Brandon is always on the cutting edge of copying great marketing ideas that are just past their expiration date. He must have heard about the Ice Bucket Challenge down at Pretty Much Arby's.
August 24th, 2014 at 7:16 AM ^
August 23rd, 2014 at 4:17 PM ^
Just for you Voltron:
ALS Bucket Challenge II from Paul Reoch on Vimeo.
August 24th, 2014 at 10:06 AM ^
It's a gimmick. But gimmicks work. Compare the amount of funding for ALS research in 2013 to what it's gotten in 2014.
And some of the videos are pretty funny.
August 23rd, 2014 at 1:11 PM ^
dump the ice bucket on him. It would probably raise a fortune based on posts around here.
August 23rd, 2014 at 2:29 PM ^
too much risk of yellow ice/water...
August 23rd, 2014 at 1:20 PM ^
I found this incredibly offensive and insensitive meme to be in poor taste. This is an example of a meme you should not post in a thread.
August 23rd, 2014 at 2:08 PM ^
August 23rd, 2014 at 2:02 PM ^
[Redacted]
August 23rd, 2014 at 3:18 PM ^
...and goodbye.
B
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A
August 23rd, 2014 at 4:45 PM ^
Wow, someone who has been a member about as long as I have, waits all that time to post and - in what I can only assume is a filter failure of the cerebrum - posts that.
To the person who wished our AD this disease, if you are reading this, I certainly hope you enjoyed your stay here at MGoBlog - do consider another carrier for your next flight as we try our best not to wish anyone ill in this manner.
August 23rd, 2014 at 2:09 PM ^
August 23rd, 2014 at 2:35 PM ^
Hoke wears short sleeves in the snow. I bet he takes ice baths every morning as part of his routine.
August 23rd, 2014 at 3:09 PM ^
I'm pretty sure Erik Bakich was the first Michigan coach to accept this challenge, doing so a couple of weeks ago. Bakich played college ball at East Carolina, under baseball coach Keith LeClair, who died of ALS at age 40.
I accept ALS Ice Bucket Challenge for Keith LeClair. Next: Jack Leggett, Kevin O'Sullivan & B1G Head Baseball Coaches http://t.co/RHkbRFxYON
— Erik Bakich (@ErikBakich) August 9, 2014
Earlier this summer, Coach Arico and her entire staff participated in the Chillin' 4 Charity challenge for the Kate Yow Cancer Fund, a similar challenge that swept through the women's hoops community.
August 23rd, 2014 at 3:57 PM ^
This is more a question about the challenge than anything related to Brandon - for the record, good for him trying to raise awareness. ALS, like other neuromuscular diseases, is incredibly traumatic for all involved, and I'm happy this movement is bringing them money.
That said, with the challenge, do the people who dumb ice on their head also donate, or is it only the "challengers" who don't follow up with the bucket? I was never challenged; I just gave money because it's a good cause. But I read the Vice article and was surprised that not everybody gave money to the same degree.
August 23rd, 2014 at 9:14 PM ^
August 23rd, 2014 at 10:01 PM ^
I think it started out as a "get drenched or make a donation" challenge, but as it's gotten huge, now the "challenge" seems to have become focused specifically on taking the ice bath. Making a donation seems to be encouraged regardless.
August 23rd, 2014 at 4:47 PM ^
the Michigan athletic department getting in on the ALS donations.