That's not been true. In fact, the only one who's ever had to earn it is Braylon. Not Terrell. Not Carter. Not McMurtry, or Alexander, or Butterfield. Or anyone else.
If it's not used as a recruiting tool, then there's no point in having these numbers. Might as well go back to retiring them. It wasn't a helmet sticker. It was to go to a talented receiver. If this is the most talented receiver we've recruited since Manningham, it sounds like a good bet to get the number 1.