Actually, I didn't defend "doing anything to make a buck" like you assert, hence the quotes around doing anything to make a buck. I was arguing that MGoBlog members who feel that way about him shouldn't, and that they mischaracterize DB by doing so. I didn't enumerate that, but I didn't feel I had to. In that respect, yes, you provided a straw man argument.
I understand there's a line you mention, I agree there's a line. Providing alternate uniforms and embracing social media do not cross that line, in my opinion. Brandon's ability to market the university has been tremendous, and while I understand sometimes we have to put up with uniforms we don't like to look at for a game, don't you think all of the new facilities and upgrades might be worth it? I certainly do.