Under Armour out of the running; decision coming in June

Submitted by DISCUSS Man on

per el twitter

Under Armour reportedly out of UM apparel race. Nike/Adidas will duke it out; Adidas still offering ~ $4M more annually. Decision late June

— Teddy Blanks (@MaizeAndBlue14) May 23, 2015

Also, Adidas' pitch reportedly includes proposal to dull their yellow—no more highlighter/neon. So there's that..

— Teddy Blanks (@MaizeAndBlue14) May 23, 2015

M-Dog2020

May 23rd, 2015 at 9:21 PM ^

Sergio Garcia is Adidas ... what a cupcake. Michael Jordan is Nike ... what a stud. Time to change the image, $4mm per annum means nothing to our budget when the Adidas vibe is "cupcake" ... Brandon was a total dope.

BJNavarre

May 23rd, 2015 at 10:09 PM ^

$4M is about 3% of the AD's current revenue? 0% chance they pass on that kind of dough. OTOH, I'm highly skeptical of that number. $4M seems totally out of whack.

big john lives on 67

May 23rd, 2015 at 10:36 PM ^

Just leverage Nike for the best deal possible out of adidas.  A switch does not happen unless Nike can beat the deal.  Who does Nike think they are asking M to jump to them for less?  Poney up Knight or go home.  M has been around much longer and is the superior brand to the swoosh.

Umich97

May 23rd, 2015 at 11:21 PM ^

It's not about UM brand vs Nike brand. It's about Nike vs Adidas. Nike doesn't have to pay as much, because they have a better product. Michigan just has to choose which option is best for UM. Is it worth $4M to accept a lesser product from Adidas?



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ghostofhoke

May 23rd, 2015 at 11:02 PM ^

Oh what a favor Adidas would be doing to dull the highlighter yellow and lead everyone to buy all new gear to be uptodate. What a sweet deal for us, no self interest there whatsoever.



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Black Socks

May 23rd, 2015 at 11:03 PM ^

Let Adidas give us more money, but design everything in house.  It's been proven that we can't trust Adidas.  Copy the old, solid designs from Nike.

UofM626

May 23rd, 2015 at 11:23 PM ^

$9 Million a year w Adidas and the new deal I am assuming is for at least $10-12 a year for 5-8 years, Nike would have to come in at about $6-8 Millikn a year if they are saying $4 Million apart. That would make Michigan Nikes #1 school. Somehow things don't seem right. I sense we will continue to be a ADIDAS school for about $12 mill a year

CoverZero

May 24th, 2015 at 1:11 AM ^

If there is a $4 million difference...Id got to Nike and say "OK we will take your deal BUT you must feature a Michigan theme in at least 4 major network commercials to be played during CF games on network TV over the next 4 years" or something like that.

The exposure would be worth it....

DomIngerson

May 24th, 2015 at 4:50 AM ^

It's all relative. Do you not think Adidas or another outfitter offered MSU more than this?

"Michigan State University likely has the smallest apparel contract of the four universities. It will get $1.6 million from Nike this year, including $1.5 million in equipment and apparel and $100,000 in cash."

http://m.bizjournals.com/portland/blog/threads_and_laces/2015/04/appare…



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Dawkins

May 24th, 2015 at 12:41 PM ^

People are kidding themselves if they think Michigan's choice of apparel provider hasn't cost us some recruits over the past 8 years. That might be a stupid factor to consider when picking a school, but we are all stupid at 17 years old. Things that might seem trivial to us now were important to us at that age. It's just the way it is. 

big john lives on 67

May 24th, 2015 at 2:58 PM ^

If Nike wants the deal, they should pony up the cash to make it equal to adidas. Phil Knight can easily afford to make the financial part of the deal equal.  If they do not, see you later.  Otherwise, we look like a bunch of teenage girls at the Gap falling all over ourselves to buy expensive, branded merchandise to make ourselves look "cool."  Hackett is not going to let that happen.  Nike - pony up or no deal.