Under Armour out of the running; decision coming in June

Submitted by DISCUSS Man on

per el twitter

Under Armour reportedly out of UM apparel race. Nike/Adidas will duke it out; Adidas still offering ~ $4M more annually. Decision late June

— Teddy Blanks (@MaizeAndBlue14) May 23, 2015

Also, Adidas' pitch reportedly includes proposal to dull their yellow—no more highlighter/neon. So there's that..

— Teddy Blanks (@MaizeAndBlue14) May 23, 2015

Chiwolve

May 23rd, 2015 at 6:50 PM ^

Ok - but we are talking about $4M MORE - says nothing about what will get us into profit / loss. If you truly believe that the UM athletic department needs to make $4M more annually then I have a bridge in Brooklyn to sell you

Michigan4Life

May 23rd, 2015 at 7:07 PM ^

is still a significant amount of money. Not like it's $4,000 more. The athletic department need to make as much money as much as possible in order to finance everything they're paying for like scholarships, faciltiies upgrades/maintaining, sports, etc. The less money they have to worry, the better for the athletic department.

pearlw

May 23rd, 2015 at 7:19 PM ^

The profit for 2013-2014 for the athletic department was 13mm. 2014-2015 was surely worse given the football ticket issues and now there are increases in coaching salaries, having to pay the departng staff, reduced student ticket prices, etc. Its very hard to say that 4mm wont matter at all when profits were 13mm in better times than the circumstances described in the prior sentence. It is EXTREMELY important for athletics to not lose money as then they lose the ability to say they are self sufficient and dont "cost" the university anything.



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LSAClassOf2000

May 23rd, 2015 at 7:38 PM ^

We should also remember that the football program's profits - which are significant - are used to fund a lot of other sports and activities inside the athletic department, so even then we cannot pretend that the loss of $4,000,000 is a pittance. It might not affect football too much, but some of those programs that rely largely on that money might face issues. It's something to consider anyway. 

Also, as a general note to the board...*puts on mod cap*....some people may not be familiar with the Teddy Blanks stuff, but yeah, moving forward, try to avoid posting it. There is a history there. 

 

Franz Schubert

May 23rd, 2015 at 8:07 PM ^

Our supposed peer group of the most successful college athletic programs have chosen to take less money to be with Nike. Why is that? Do you think other programs are foolish or are they making a choice to take less money because it's entirely more valuable to their goals. If it's good enough for the cream of the crop athletic programs then why not Michigan? There is more at stake here than money.

pescadero

May 24th, 2015 at 11:12 AM ^

Let's be realistic here folks.

 

Losing $4 million would be a whopping 2.6% cut in revenue assuming everything else stayed static.

 

I'm not saying we should dump the $4 million - but the department can easily handle a <3% change in revenue.

 

 

MichiganMAN47

May 23rd, 2015 at 8:44 PM ^

The principal of that can't be touched, only the interest and dividends that the endowment earns. So more realistically it's a couple hundred million a year that can go toward the university.

In reply to by Franz Schubert

Mr. Yost

May 24th, 2015 at 6:12 AM ^

But which athletes? Because if Adidas give $4 million more and that creates a better experience for athletes. I will take that. If Adidas money gets them home on a plane versus a long bus ride...and they can recover quicker or get to bed and get more sleep for class the next day, that should matter. And we're not talking football. If Adidas money allows a sport to recruit nationally and get the best players...that is more important to me than average players in Nike. If Adidas money allows for better facilities to recruit from and for student athletes to use. Or new things like a nutrition center...then that is bettering their experience. Like I said before...it could be providing a huge benefit to student athlete welfare or student athlete experience or the competitiveness of a particular program.

WhoopinStick

May 23rd, 2015 at 5:26 PM ^

If the choice is A) Adidas or B) Nike but have to raise ticket prices, seat licenses and/or concession prices to make up the $4 million difference then Im all in with Adidas.



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SaigonBlue

May 23rd, 2015 at 7:03 PM ^

is a necessary asset in order to field competitive collegiate crews at northern-based programs. I think it is safe to say that Michigan wants to be competitive with programs such as Washington, California, Stanford, Texas, Ohio State, Princeton, Harvard-Radcliffe, Brown, etc.

Ryanonymous

May 23rd, 2015 at 9:17 PM ^

But I don't think they have to put it in ticket prices. Merchandise would generally sell more with Nike and potentially could even cost more to consumers while doing so. This would help bridge the gap in monies earned.
Maize and Blue Hyperdunks or KDs would be pretty sweet :) if the Jordan rumors are true that would ice the cake. Michigan edition Jordans would sell faster than Hoke was selling jerseys in Ohio, if you know what I mean.
I'd get a pair for sure.

ThirdVanGundy

May 23rd, 2015 at 5:31 PM ^

If Adidas does indeed pay four mil more than anyone else we're going back. Because at the end of the day uniforms are uniforms. They don't really do anything. Four million is a lot of money that you know, we could actually use for something.

Wolverine Devotee

May 23rd, 2015 at 5:47 PM ^

Michigan was #3 in apparel sales last year per the MGoRoundtable on WTKA with adidas.

With Nike, it might go up. But how much? And how much would it go up if Michigan had adidas and starts winning in Football again? 

I could make a case for all three brands, but I think Michigan should go to Nike because the most important group of people--the athletes--want Nike. 

You'll still have psychos like me that will completely outfit themselves in whatever brand Michigan is wearing regardless of who they sign with.

That's Just Kramer

May 23rd, 2015 at 6:37 PM ^

According to Ira on the MGoRoundtable, Michigan had a 77% increase in international sales and were by far the #1 growth internationally. If Nike wants us, they should offer us the highest paid Nike contract. There's no doubt, Michigan will sell more apparel than Florida State.

Franz Schubert

May 23rd, 2015 at 5:50 PM ^

Than uniforms are uniforms. There is a prestige or cool factor that you are vastly underestimating which can have a very real impact on perception and even recruiting. Alabama, Ohio State, Florida State, USC, Texas, Oklahoma, Clemson, LSU, Florida, Georgia, Oregon...There is a reason these schools take less money from Nike. It's worth it.

Optimism Attache

May 23rd, 2015 at 9:37 PM ^

I agree--on gameday it's just a tag on a jersey. But in general, stupid as it seems, the brand matters. It carries most of the implications people on here have been talking about. 

michgoblue

May 23rd, 2015 at 5:50 PM ^

I haven't commented on a single one of the apparel threads because generally I don't have a strong enough opinion. I like Nike better, both in design and quality, but it isn't that big of a deal to me. That said: Getting the jumpman would be f'ing awesome. The brand just symbolizes excellence and would have to help with recruiting. Is this even a thing that this might happen?

Gisele

May 23rd, 2015 at 6:10 PM ^

Jordan brand is basically ran as it's own company, they aren't going to a school as big as Michigan.  It wouldn't help with recruiting either, if kids are choosing a school based on shoes it's going to be for Lebrons or Kyries, not Jordans.  Nike puts way more money into technology for their newer lines than they do redesigning Jordans.

I would love to buy some Maize and Blue Jordans but it's not going to happen.

Amutnal

May 23rd, 2015 at 8:30 PM ^

I beg to differ. Empirical evidence my my experience with an NFL team this year, including those present for rookie camp, points to about 75-90% of players wearing Jordan branded apparel and shoes. Same holds true for high level high school students I saw in clinic. It's Jordan by a mile with the youth.